Kai Rizdahl

So let's start with the title of this piece.

And look, nobody, I hope nobody believes that whichever social feed they are on is actually completely genuine and real.

But the feed is fake.

I mean, it's a little distressing.

Give us the skinny here.

As I said, that's a little distressing.

How does it work?

What are the mechanics?

There's a great quote from a guy in here that you spoke to.

And he says, there's so much spam and pretend hype on the Internet that nothing cuts through without artificial help anymore.

Not even huge artists with real audiences.

Are we talking like Taylor and Beyonce need help doing this, too?

I didn't find clipping campaigns.

If I wanted to do this, if I wanted to really go viral and get, you know, whatever it is I do on the socials to really catch on, how much would it cost me?

I mean, it can't be that expensive, right?

I may well.

A dollar per thousand views, right?

Compare that to, I don't know, like TV or something else.

So it's cheap and it's effective.

One imagines that that is a very hard combination to give up.