Karim Atiyeh
speaker
955 appearances
1 recordings
1 series
first heard Oct 2025
last heard 21 Oct
Karim Atiyeh’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
It was like, no, like we are going to change that.
We're going to be different.
And if we do that really well, it's going to pay dividends for a very long time.
And I think it does.
Do you see a very yellow ad or boss?
Yeah.
You assume it's ramp.
That is what brand is.
Ultimately, when you think about what is brand is like, well, if you're watching a movie and you see a red can in the distance, you might not be able to read Coca-Cola, but you know, it's a Coca-Cola can.
That's very, very powerful.
So I think one way to grab attention is to seek differentiation and with enough repetition, eventually you're like, well, okay, I see the pattern here.
I love this framework of hiring for slope and for spikiness as opposed to, let's say, people who check the box on 10 different things.
And we've applied that since very, very early, even at Paribus.
I remember one of the early things at Paribus was like, well, we're a...
Small company with very limited resources competing for talent with the Facebooks and Googles of the world.
It's like we can pay them less money.
We have less of a brand.
We have in many ways, less large scale problems to work on.
It's like, how do we really differentiate?
And there were a couple of things.
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