Karim Atiyeh
speaker
955 appearances
1 recordings
1 series
first heard Oct 2025
last heard 21 Oct
Karim Atiyeh’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
I'd say a lot of it was our obsession over wanting to build consumer-grade user experience for a business product.
You think about a lot of the business products that were built in the previous generation, they were essentially built for decision makers.
So you think about building an HR tool or anything, it's like, well, who's a decision maker?
It's like, well, that person on the team.
Great.
It's like, we're going to build it for them.
We're going to pitch it to them and we're just going to convince them to switch to us.
And once they do, we're going to care a lot less about them.
And then you end up with these business software that is used at a company that maybe solves the problem of the one decision maker, but makes everyone else at the company very miserable.
So you solve one person's problem, but you give everyone else at the company just a small paper cut every day.
And we wanted to reverse that.
I would challenge you to find anyone who enjoys using Concur, for example.
There's a lot of business software that was built in that way.
No care for the user experience.
And when we set out to build Ramp, we wanted the...
user experience of an Instagram, but apply it to business software.
Design obsession has helped us a lot and just polishing every single interaction, making sure that we only ask questions that are absolutely necessary, that we can pre-fill any form that can be pre-filled so that you have as little work to do as a user of the product.
And over time, we got even better at this because we get even more data about how people want to use the product and we can skip even more steps.
And that obsession over design really turned into an obsession over minimizing the amount of time people spend in our app.
You keep looking at every interaction that you have with a customer, right?
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