Karlie Kloss
speaker
177 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Karlie Kloss’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yes, I can dissociate and sort of show up on set and like wear my lingerie and a set of wings and like have fun because I'm just sort of playing a character. But I think something kind of woke up for me because maybe also social media. Really, all of a sudden, I had a very direct sort of like access to and exposure to young women that…
like quite quickly, like hundreds of thousands and then millions of young women that were following me, Carly. And they were following me for, I don't know what reasons, but it sort of like clicked for me that like what I actually am doing in my job, what I'm putting out there, is whether I'm, like, choosing it or not, it is… Like, I am projecting something.
And I want to be more intentional about what it is that I'm projecting and making sure that that's authentically who I am. And I think that was sort of maybe the beginning of the reckoning of, like… Not just me being a canvas for other people's ideas and values and messages, but like actually me being a representative of like who I am.
you. It's a real departure. It was a real departure, but I'm actually, I'm so glad I sort of followed that intuition. You know, I, there was like so much that I had not learned, I think in my, you know, my high school, public school education, but there was like a lot of just
in those classes like basic feminist theory around like the male gaze the female gaze the fashion image there was so much that I had just sort of like only just been introduced to these kind of ideas of like the influence of culture and the impact of of this imagery on society, on particularly young women.
And I think that that's something that, you know, can't control the world, but I can control how I show up in it. And I think that was really, you know, it was a leap of faith because like also I was making, you know, a lot of money and providing for myself, my family, and…
Like to sort of choose myself and my values and like to walk away from things that I felt like didn't represent what I wanted to stand for in the world. Like that was, that was bold.
I think it sort of developed like all of us in our teens and 20s. I think I sort of just grew more and more into myself. I think I did small things that helped me build confidence to feel like, you know what, actually, like I can… You know, the first entrepreneurial thing I remember doing through my modeling career, I think it was… I can't remember what year. Maybe you'll remember.
Fashion's Night Out. Do you remember Vogue did that? Yes, of course. Maybe it was like… It was after or around the sort of recession of 07, 08. And Vogue had this sort of initiative to sort of… I think like stimulate the New York shopping economy. And like power to Anna for that. And…
They, I, I'd always, part of my like signature thing I always did on all the Vogue shoots, I would, and I was working, you know, again, long before Victoria's Secret, I was doing like endless amounts of Vogue shoots. And so I would always show up on set with like fresh homemade cookies because that was my calling card because I was like 17, wasn't going to a club the night before a shoot.
So you were like, okay, here comes the guy.
So Grace Coddington at one point was like, Carly, stop making cookies. Like, I'm going to connect you with Christina Tosi from Momofuku Milk Bar. You guys can make like a special cookie and do something for Fashion's Night Out. So cute. And that was, you know, that sort of was my first foray into social entrepreneurship.
We ended up starting that night and going on for a number of years selling Carly's cookies. And we raised enough money through the sales of these cookies to donate millions of school lunches through Feeding America. Wild. And so—and feed, the feed program. And so that was sort of my first sort of foray into, oh, I can use my career as a way to make impact in ways that are meaningful to me.
You have—
Well, it's funny because there weren't a lot of… There weren't a lot of sort of celebrity consumer brands, I think, being launched in the same way. Like, it was still early-ish. And actually, before even Code With Glossy, your husband, Jens, and Eric, founders of Frame, of course… Came to me. How did I forget this? In Paris. I know. There was one other thing. One second.
The frame, 40-inch inseam jean called Carly Forever.
I was a very niche audience.
Well, thanks to Eric and Jens. And they really came to me and they were like, just starting frame. I remember it was sort of just kicking off. And I remember we got a coffee together in Paris. I don't, all the years run together. I want to say maybe it's 2013-ish. Yeah, that'll be about right. Yeah. And they were still running their creative agency.
And I was working with them on different photo shoots and campaigns through that. And so it was sort of this almost just like side project that was like, we're going to tag it on to the end of the day. We're going to shoot one extra image. It was like so bootstrapped. Everything was so bootstrapped. And I think that was like such a fun experimental phase, I think. And
in building anything, like I love that, that sort of startup era, um, where you sort of just, there's nothing to lose. It was sort of like, they had a great brand, they were making jeans and they were like, Carly, would you want to do like a tall girl jean? And I was like, a hundred percent, even just for me to have selfishly like a couple pair of jeans. Can you just make me 10 pairs? Yes, please.
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