Kass Lazerow

And also coming back to what you said, Ryan, which is, does the entrepreneur or do the co-founders know what they don't know so that they're filling in the gaps, those holes you talked about earlier with the right people around them in their leadership team? So I'm always looking for that.

And also coming back to what you said, Ryan, which is, does the entrepreneur or do the co-founders know what they don't know so that they're filling in the gaps, those holes you talked about earlier with the right people around them in their leadership team? So I'm always looking for that.

I'm looking for humble, pie kind of entrepreneurs and ones that know, say, look, this is not my expertise, but here's the person who does it.

I'm looking for humble, pie kind of entrepreneurs and ones that know, say, look, this is not my expertise, but here's the person who does it.

I'm looking for humble, pie kind of entrepreneurs and ones that know, say, look, this is not my expertise, but here's the person who does it.

Yes.

Yes.

Yes.

It's kind of like. I mean, we're talking startup world here. So if you want to get a group of people to jump and take a risk and work for you when you have nothing but like air, right, as promises like, hey, we're going to make this a big company and you you really are just. selling them a story, right? You're selling them an outcome.

It's kind of like. I mean, we're talking startup world here. So if you want to get a group of people to jump and take a risk and work for you when you have nothing but like air, right, as promises like, hey, we're going to make this a big company and you you really are just. selling them a story, right? You're selling them an outcome.

It's kind of like. I mean, we're talking startup world here. So if you want to get a group of people to jump and take a risk and work for you when you have nothing but like air, right, as promises like, hey, we're going to make this a big company and you you really are just. selling them a story, right? You're selling them an outcome.

You're selling them a feeling they get when they come into the office. Then you also have to make sure that you show up every day and you're no better than they are, right? You're a good leader. You're going to handle, you're going to make the tough decisions and you're going to be a hundred percent transparent and you're you're going to lead by example.

You're selling them a feeling they get when they come into the office. Then you also have to make sure that you show up every day and you're no better than they are, right? You're a good leader. You're going to handle, you're going to make the tough decisions and you're going to be a hundred percent transparent and you're you're going to lead by example.

You're selling them a feeling they get when they come into the office. Then you also have to make sure that you show up every day and you're no better than they are, right? You're a good leader. You're going to handle, you're going to make the tough decisions and you're going to be a hundred percent transparent and you're you're going to lead by example.

And that can be, you know, putting together mailing lists, like we used to do in the old days, like everyone's stuff in envelopes, or in our golf.com days, we'd ring a bell and everyone would start packing golf balls into packets. Or it's basically saying, like, we're going to give back to this community. And we want everyone to be a part of what we're doing, because it's really incredible.

And that can be, you know, putting together mailing lists, like we used to do in the old days, like everyone's stuff in envelopes, or in our golf.com days, we'd ring a bell and everyone would start packing golf balls into packets. Or it's basically saying, like, we're going to give back to this community. And we want everyone to be a part of what we're doing, because it's really incredible.

And that can be, you know, putting together mailing lists, like we used to do in the old days, like everyone's stuff in envelopes, or in our golf.com days, we'd ring a bell and everyone would start packing golf balls into packets. Or it's basically saying, like, we're going to give back to this community. And we want everyone to be a part of what we're doing, because it's really incredible.

So it's all about leaders shoveling first.

So it's all about leaders shoveling first.

So it's all about leaders shoveling first.