Kat Norton
speaker
280 appearances
5 recordings
1 series
first heard Nov 2024
last heard 1 Apr
Kat Norton’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
So I think it depends on what the field is, but I'm always a big fan of continued education, obviously courses. I'm in the course business, so I love taking courses and learning things. And then also similar to what I said with expansion, finding people out there who are doing what you want to do. And that's something too where it's like the four minute mile thing.
Like when people saw that people could do it, they could do it. Same thing here. If you feel like you can't get to that next level or there's something in your way, like finding people who are there in order to expand your own mind and then take a look at what they're doing and start living and making decisions from that place. That's something that's been really big for me too.
We hired a lot of people in the last eight-ish months. We added like 10 more people to our team. And I had this moment, I was listening to, it was a podcast episode actually with my business coach, James Wedmore and Natalie Ellis. And I was listening to that and they were talking about how they figured out when they were spending too much time on certain tasks that needed to be outsourced.
For me, it was just like listening to a podcast episode. I was like, boom, wait, that's me right now. I need to hire people. I'm the one holding myself in place. I'm the one, the bottleneck here. From there, it just became super clear of what to do.
It's even less now because I've outsourced pretty much like 90% of the stuff I had to do. I can work when I feel creative and when I want to do something. And that was something when designing this business, I was not going to put myself back in the same spot where I was working 50, 60 hours a week.
I did a little hustle in the beginning, got this thing off the ground, but I was like, I'm not going to build something that's entrapping me. And I want to enjoy the journey. I want to live my life as I'm growing this because Miss Excel is a direct reflection of my own energy. So if I'm feeling contracted, if I'm feeling like I'm being forced to do something, it's not good energy for the business.
So really, it was a game of just hiring out certain things that I was doing where they could do it so much faster than me too. Things that they're experts in and having the team to back it up helped a lot. But Typically, our day-to-day looks totally different depending on what we're doing.
Like, we spent the summer living in Europe and just traveling, and maybe we got on a team meeting once a week. But the business is a well-oiled machine now. We have systems in place. We have an incredible team. Everything running smoothly, it doesn't require much from me. Where I come into play is more of a strategy, visionary, partnerships. Where are we taking this train?
And that's something I take really seriously. So even if it looks like on the outside, I'm not traditionally working, sitting at a desk, when I'm off-roading through the desert, riding on our quad, that puts me in a creative flow state because my body is relaxed and I'll start getting tons of ideas and then I write them down.
So I've learned the way to work my body and work my nervous system to be able to make myself into a place where I can get the creative downloads. Because in the end, I am... the one making the decisions and being the visionary. And it's really important that I need to work my intuition. So I mean, typically our day-to-day, I've been really into like the biohacking space.
So I'm like getting all crazy with optimizing my body and my health. So I'm waking up, going out on the balcony, looking at the sunrise, helping with my circadian rhythm, eating clean food. And I just say yes to things that feel like a hell yes, like this podcast, talking to you. I'm like, hell yes. So things like that, things that light me up are the things I'm going to do.
And then sometimes webinar weeks, for example, I'm hustling during a webinar week. I'm running six or seven 90-minute events where during those, it takes a ton of my energy. If I was sitting there then doing all the emails myself and doing everything, that would be really hard for me to spin it back around and do it again.
So that's where I'm like, okay, I need to outsource that so I can hang up the webinar and I have another one in an hour. I'm like laying on my PEMF mat with negative ions wrapped in a crystal blanket, doing some meditation. I got to do things to bring my nervous system back.
Not anymore. No, we have a couple editors on deck now. One that does social, one that does courses. We built like a full course studio in my house now. So we have like a TikTok studio. I got rid of all my guest rooms. Amazing.
And like I built studios and offices. So I'm like, I want to utilize every room of this house. We bought our dream house in Sedona. And I was like, I want to just make sure we're fully utilizing the space. So we have course studio.
Taking messy action is what needs to be done. So it's one of those things where I would not have a business right now if I did not step past any perfectionist tendencies, like in waiting for the right time and all the things. All I did was take messy action. That is all I continue to do. Don't be scared to fall flat on your face. Most people are not even watching.
I would say the biggest secret is continually working on myself because I will only call in the amount of abundance and the amount of opportunity that my nervous system can hold. So I can actually tell in my body when I'm reaching that threshold, my eyes will start twitching. Like I'll start having like little bits of anxiety.
Like I can tell I'm reaching that limit where the amount I'm taking on, the amount of opportunities, and I won't receive any more than that. My whole business pretty much has been inbound leads. So all our corporate clients, all the opportunities, all the things, the partnerships, they come inbound. So if my energy is repelling that, I'm like, ah, too much. They won't come through.
So my job as an entrepreneur and CEO of the company is to keep working on me so that I can grow the biggest business I can and the most profitable and most impactful business I can because I can hold that opportunity. So that's something I'm always just working on myself.
Thank you for having me. This was awesome.
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