Kat Norton
speaker
280 appearances
5 recordings
1 series
first heard Nov 2024
last heard 1 Apr
Kat Norton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
Sometimes we'll repost a viral piece of content with the call to action on it. And that'll make it through the algorithm pretty far too.
In addition to the courses, we also have the B2B side of the business. So that's what my partner, Mike, he's our CFO. He runs that. And we have a sales team now that goes out and sells to companies. So we work with over three 300 organizations now from like Kraft Heinz, Enterprise Rent-A-Car. We work with all different schools, organizations, and we do a couple different things there.
For some of them, they do bulk course purchases. So we'll either integrate with their learning management system, or if they just want like a small group, like five to 10, we give them discounts and we put them in the courses there. And then we also do live custom one-hour sessions where So those are either with me or the demand for me got so high that I hired another trainer.
So we have a certified Miss Excel trainer who I trained up and she's incredible. And so a lot of times too, we'll book her out on jobs depending on what the client wants.
And then we're also working on something this quarter where it's essentially going to be a simulive experience because I realized, for example, I do trainings for one of the big four accounting firms and they like pre-produced events. You know, it'd be like 17,000 people on it once. They don't want me on a live. They want to pre-produce it.
They got, you know, the videographers, everybody's on camera and or on, on the zoom meeting while I'm recording it. And that's where I had a brain blast. I was like, whoa, like they want to have the ability to have this video pre-recorded. We know it's perfect. We know everything's lined up. And then they're the ones who hit the go button.
So we're working on our end to create a really cool experience that I honestly don't think the corporate space has seen before, where we're integrating some things that we do in our courses. So for example, our courses, I refilmed my entire Excel one recently, where we leverage AI to make them so cool and engaging. I build worlds inside of Excel.
For example, with the Mystic Cell Zoo, it is a zoo built inside of a spreadsheet where I'm full-blown dressed as a zookeeper. With AI, I'm inside the zoo in my spreadsheet, and we're working on the animal data. We have a kitchen one where we run a restaurant. I'm in a chef outfit.
I'm literally recording it in my room here on a blank background, but I'm inside of this kitchen world, and we have that data. So I'm now able to, if it's prerecorded, to be able to integrate those aspects to create really cool scenarios simulated live experiences. And then where someone on our team is running the Q&A live on the chat, but then I don't have to physically be there.
And then we could really scale this up because the demand for me has been really high. So that's something where we're looking to alleviate some of my time, but then also just make the corporate experience so much cooler.
For us, we did not pass the six-figure mark until we got to the around $1,000 price mark with creating more courses and then bundling them together. For us, what works really well is I give them the most no-brainer deal, where you are getting nine courses for the price of one and a half.
So when you're on a live webinar or when you're getting that discount code, plus gift with purchases and things like that, I make it the most no-brainer situation for them. And that has helped a lot with driving up our sales and getting to those higher price points. Because our Excel courses start around $297 for...
a regular Excel course, and then we go up to a little over $1,000 to get our complete Microsoft Office suite, where you're getting lifetime access to all the training videos, supplies, all the things, and they're continually updated. So I kind of equate what our product is, is like the Netflix of Microsoft Office.
And that's how I get a lot of people to like draw the connection because they're like, wait, I can watch whenever I want, anywhere, anytime. I'm like, yes, you have access to all of that in your back pocket. Everything's clearly labeled. It's like having me back there like, oh, what did Kat say about a VLOOKUP? There she is, five to 10 minute lesson, boom.
So that's something that's really helped us too.
You're ready before you think you're ready. That's the biggest thing. A lot of times people will stand in their own way and you know more than you think you know. And especially if you are a teacher and you're teaching something, you're a really quick learner. So if you feel like there are any gaps, I would say fill in the gaps with what you need to do to get yourself to that level.
But a lot of the time, you know already what you need to know. And it's a matter of breaking any subconscious patterns that are keeping you in that place where that's telling you that you're not the expert. It's very easy to get intimidated by other people, If they have a big audience, great website, they must be so official. Like dig into those people.
I do a whole thing too, where instead of viewing, I don't view anybody as competition. I view them as expanders where I can look at them and I'll find a way that I can relate to that person and be like, oh, like they did this for four years. I did this for four, like little, little things where then you can create that connection to them. Be like, if they could do it, I can do it too.
So using anyone that's intimidating you as a way to expand your own subconscious, use it as a tool to further your own development. And then also just having that confidence in yourself because there are so many people that will go out there and just pitch their stuff. I've seen this time and time again. They don't even have experience in the thing. Like some people are just really good at sales.
If there's people out there doing that, trust me, if you're to the point where you can make a course on something, you know your stuff.
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