Kat Norton
speaker
280 appearances
5 recordings
1 series
first heard Nov 2024
last heard 1 Apr
Kat Norton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
So I know what's going on in their minds and I know how our product is the solution to it. So I bridge that gap. A lot of people feel overwhelmed. They feel anxiety and things around it. And then our course members are saving hours in the week, getting promotions, getting raises, feeling confident at work.
So making that messaging match up with what we're delivering and what their pain points are is really big too.
If you open up your spreadsheet and you feel really overwhelmed, you feel like the person next to you knows so much more than you do and you might get passed up for the promotion or things in that realm is what I'll like focus on where it's like the overwhelm, the anxiety. And then I explain. I have testimonials.
We have 24,000 students and I show them our course members and what they're actually doing. And I have their words. I got the promotion. I got the raise. I showed my boss these tips and tricks. And now they want to bring on the courses for our whole team. And that's really where I'll bring up those points. And then I'll bring up these points and kind of merge them together.
And we do it through different slides. So we have like a slide presentation that goes with it.
It's like the hero's journey. You essentially have, yeah, in the beginning. So, I mean, I really do have a journey with the product. So I talk about how my MBA program, our professor on the first day actually told me to drop the class and told me I shouldn't be studying data because I didn't have the prerequisite courses. That was the first moment where I was like, you know what?
I'm going to put in 110% every day. I want to stay. I want to try my best. Ends up the whole class is in Excel. Whole major is in Excel. So really, in efforts to pass this class, that is how I ended up falling in love with it. And then when I got into corporate, I talked about the first presentation I gave in our New York office where I thought like 10 people would come.
And it was the most packed training room I've ever seen. People carrying in chairs from the kitchen because they ran out of seats. And I was like, what? why do so many people care about learning Excel? And that's where I had my revelation about how being efficient in Excel can help you X, Y, Z, you know, and then it flows into the whole value promise.
They're always chatting in the chat. So we typically have 2,000 to 3,000 people on each live event. So the chat is constantly like the second I get on, I'm asking them where they're from. You know, it's going so fast. I like read as many as I can, but it's too much.
And then as we go through the training, I don't actually look in the chat until after I'm done teaching the Excel part because I am full screen Excel on the screen and I'm in a flow state in my teaching zone. And sometimes there's some people,
being negative nancies in the chat or like little things where i don't want that to ever throw off my energy and giving them that attention so i will go through the excel class we do have my boyfriend mike he's my cfo he's also my bouncer in the chats so he's in there if things get weird we got mike in there and my team's in there too as a backup for me but we just keep me in my high vibe bubble so i can make sure i'm performing at top capacity and then once we get to the pitch
That's where I can then visually see the chat and our slides. And we just added things actually in our last set that were pretty cool, where I intentionally asked them if I can pitch, which is something we've never done before, where it's like, guys, I have something really exciting. Can I show you? And then we also asked them, can you let me know in the chat how you like the session?
Those are two things we actually just added. It's awesome for testimonials because a lot of times people are putting it in there, but it's more scattered. Now I have. thousands of people. I get moving really quickly of all the different feedback. So those two we integrated. And then I stay on an extra 30 minutes and I will answer any questions they have literally as long as they need.
And something too with the chat that actually works really well, it kind of turns into almost like auction vibes at the end. Because all of people will be like, Nancy will be like, wait, I'm getting my credit card. Don't shut it down. I want the gift with purchase. I'm like, okay. hey, we got Nancy in the chat. Anybody else? Let me know your name. I will keep it open for you.
People are like, wait, me. And then more people start going through. So I usually stay on an extra 20 minutes where people are just like, but wait, I want it too. And that drags on longer, but we're having fun. We're having fun out there.
We do the majority of it through our organic channels and our mailing list. So mailing list is number one. Mailing list is the gold. We do a five email drip to the mailing list. We also have a newsletter that goes out every week. So we have it like inside of our newsletter as well. And then we also do a little bit of paid ads.
That's something we've been ramping up over time, but we do have paid ads. And then the affiliate programs, the other really big one, and social content. And I do like stories. It's so interesting. My audience likes very specific stories. It has to be like me far away doing something and a bunch of words on the screen. And those will blast through the algorithm.
And then anything else just doesn't. But I'm able to slip in the promotions on the bottom of those posts. I let them in of like behind the scenes of what I'm actually doing in my life because I'm probably like the worst influencer. I never post what I'm doing online most People do not know where, what country I'm in, what I'm doing. I keep it very DL.
But during webinar promotion, I open up the door and I'm just like, hey, we're working on this behind the scenes and like kind of let them into that stuff.
So we usually do many chat into the webinar. So we have like a funnel. They comment level up. They get the link to the webinar. And then I sell them on the webinar. We don't do as much direct to course sales unless it's the Black Friday sale or something like that. And then we also always have the link in bio for that too. So I would say those are the main ones.
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