Kat Norton
speaker
280 appearances
5 recordings
1 series
first heard Nov 2024
last heard 1 Apr
Kat Norton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
So that's something where we have creators making, you know, $10,000, $15,000 a month to up to like $70,000 a month with us in commissions. So that's something where I wanted to create something like, you know, an affiliate program with our courses because there's so many creators out there not making money and it really upsets me. They have huge followings. And I'm like, what's happening?
Because I feel like that's where I was. And a lot of people don't have topics that are as conducive to courses and they're just doing more. brand deals and stuff where I was like, okay, I want to make something where they can make good money out of this too. And they could quit their jobs too. Like a lot of these Excel creators have like 8 million followers and no products.
So I was like, okay, let's get in there. We already built it. We have a team of 17. We're running the backend. Let's create something where all they need to do is push a link. And then everything's taken care of for them on the back end. So that's been a huge revenue generator for us too, is bringing in all those affiliates. And it's a huge revenue generator for them. So it's been a win-win.
Our full process is on the front end. We're getting the name, the email, and sometimes we have an optional for phone number. So we also have a text campaign that's going out too. We use those more so on the show up side. So on the front end, you're getting a five email drip for a show up sequence. You have extra tickets, invite other people.
And then we also, right before the webinar, you get a little text. If you signed up with your number, it's like, hey, reminder, it's on there. We also integrate with ad event to be able to give them little calendar links and they can hit a button and boom the events on their Google calendar, their Outlook calendar and whatnot.
From there after the webinar, once we hang up, we have all the email sequences going out. So people get gifts for attending live. So we have those going out. We have people who get gift with purchases from their purchases. And then we also have our traditional close down sequence which we do a six email sequence.
And it goes through and gives them, you know, the discount code again, the replay link. And then throughout those emails, we're also just integrating different testimonials and things that'll go and work through to the base with the sale. And then we have the last call on the bottom there too.
Yeah, so that helped with our show up. So we essentially advertise that anyone who attends in person, well, in person virtually, you know, our live event, you get a practice file that I worked through in the class or you get an extra little bonus for coming live because the conversion of the people who come live is obviously much higher than the people who watch the replay.
or the people you know who don't watch at all. So our goal is to get you in the room. One, because you're going to have the best experience and actually learn the materials and dedicate that time to you. And then two, it helps us from a marketing perspective and a business perspective. So we add in bonuses for attending live. And then we have tracking on that on the back end.
So right when we hang up, we send them those. Give me an example, like a free download or something. Yeah, yeah. So it's really, it's more so free downloads, I'd say, in the broader entrepreneurial space. For us, it's an Excel workbook. So you get a workbook to do further practice of the lessons that you learned today.
Because I typically do not give out the spreadsheet that I'm working with because it's a huge file with macros and we gamify the Excel experience. In order to make things really entertaining, we've built escape rooms inside our spreadsheet. And they're, you know, as we're clicking and doing it together, different rooms are unlocking. And yeah, so they're very big files.
So for our audience, we typically say, you're not missing anything. Sit back, relax, just watch what's on the screen. But if you came here live, not to worry, we'll get extra practice. And that's something that gets a lot more people in the room. And then we also do big gift with purchases. So for people who purchase on the live, they get a gift with purchase.
So that's something we have tracked on the back end too. So when we hang up, our team sends out all the different presents into the inbox.
And in a free webinar, I'll give away maybe... 5% of that course. So if you take a look at it, our courses are roughly about 12 hours long. Excel has so many different topics that I typically go to like a core three because we realized we did have a lot of people just always coming to our free classes because I was switching them up all the time. So now we keep it into three different topics.
Yeah. Yeah. Because there's always just so much more you can teach and things in the courses. But niching down into one topic is what we do. I don't just teach. Here's a little pivot tables. Here's a little lookup. Here's a little bit, you know, all the different things. Because then someone might look at the course outline and be like, I just learned all that.
But they don't realize you can go deeper. So I niche it down. So we just did, for example, a data cleaning one. We have a lookup one coming up. That's something we niche it down.
I think for me, it might be a little different than what other people do, but I just go from a place of love because I feel like, especially in the Excel space, it can seem really cold and really sterile. That's not me as a person. So I go in there and just blast them.
I'm like, you are going to feel like your hand is being held because I know this experience of learning Excel can feel really overwhelming. And I'll go through and just make sure that they understand once you're in our ecosystem, once you are in the Mystic Cell family, like you are taken care of.
And I make sure that everyone I hire is incredibly heart-centered and love-filled and just great human beings. So that way I know they're being taken care of when they're in our courses. Because that's something that worries a lot of people is when you're teaching a topic that feels really overwhelming, they might need that extra hand-holding to be able to feel comfortable.
So I always try to bridge that gap because that's something, especially in my space, that's really missing. If you're maybe like a love coach or something, that might not be something that's missing. But for us in our space, I've found that that's something really authentic to me and something that works really well. And then also I always speak to their pain points.
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