Kat Norton
speaker
280 appearances
5 recordings
1 series
first heard Nov 2024
last heard 1 Apr
Kat Norton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
Like a lot of people look at Excel and they're like, oh. And if you're hanging out with me, you best not be having those feelings. I'm going to make sure you are having a good time and you're actually learning things that are going to save you hours in your week. And that is my big thing with it.
Not only we're going to make this functional, but we're going to have a good time together because life is short and we should all be having a good time. And I would never want someone to sit through a course that was really boring.
Yeah, that's something I do think about a lot potentially for down the line. I feel like there's something really big coming on the Miss Excel side. And so I've been putting my eggs in that basket. But I do think down the line, I've gotten pretty good at course creation and webinars and selling. So I do think that's something I can help people with down the line.
I think Excel is incredible for data analysis. When you want some answers and you want to know those answers are accurate, Excel is the way to go. And it's also great for bringing data together.
So much of business is really going in and analyzing the data, analyzing what's happened, analyzing what you're doing moving forward, and even just simple tasks from like an entrepreneurial perspective, right? Cleaning your mailing list. Analyzing your mailing list, doing the uploads, the CSV files, things like having those Excel skills really, really help.
What I do see more of in the entrepreneurial space is moving into other platforms for more collaboration type efforts. So I've even seen that with Google Sheets too. A lot of people do that for more success.
Simple collaboration, but I would say the hardcore data analysis side, when you need to pull all that data out, pull out your customer data and start looking at what people are buying, what they're doing, and really getting to those answers, that's where Excel really stands strong.
Exporting from systems, first of all, exporting all that data and then functions that you can use like the lookup functions. Those are great ones for combining those different data sets together.
And then when it comes to the automation space, that's where learning VBA and macros and ways to create basically little tiny programs like automations that you can hit a button and it'll do the same things you may need done to your spreadsheet each time. are great ways to automate and save time too. But I really think a lot of it comes down to just knowing Excel's kind of sneaky.
Most people don't understand the capabilities that it has. It is like a Ferrari. There's so much you can do with it. And a lot of people treat it like, you know, it's like a Camry. They're like, I'm just gonna... the data in there and change the color to yellow. Cool. But it is a machine.
So I try to inspire people to to actually open up the hood, take a look and see how much time you can be saving because so many people actually use it and waste time with it versus saving time with it. And that's where I come in.
Yeah, I would say they're pretty similar, but Excel is definitely better for the data analysis side of things. I would say Google is a little bit stronger in the collaborative features, like if you all need to be working on the same spreadsheet at the same time. But if it's something where you're going in and you're analyzing stuff and you're pulling down different things, Excel's where it's at.
I typically use it in my own personal life for different tracking type things. And then also from the sense of templates. So if you ever need to do similar tasks time and time again, or also with SOPs, I'm trying to think from more of the entrepreneurial perspective.
If you have SOPs for people on your team, where, you know, if there's certain data points or certain forms that you collect each time, for us, for example, every time we host our webinars, there are certain metrics we want every single time to be pulled. So having those places where you keep it consistent and you're able to analyze it, not only on a narrow level, but on the broad level. So you have
monthly different sheets for different things you're pulling in, but then you also tie it together on a dashboard. We have a dashboard course for that too. So we are always talking about able to have that bird's eye view when it comes to your data and be able to zoom out and make those strategic business decisions. Because it really depends to where in your business you are.
If you are a CEO, like you want to be looking at that bird's eye view. If you're a data analyst, you want to be getting into the nitty gritty of the numbers. So It's a matter of merging those two worlds so the data can actually be used to make those decisions.
Our biggest revenue driver is webinars. So I host typically every month or every couple months live sessions where I, for 45 minutes, am teaching a full-blown Excel class. We're either going into data cleaning, pivot tables, lookup functions.
I have a little intro and then I go in and I teach a full-blown class because I want them to get a taste of what I can do and how I can actually break these concepts down. And on the other side of that, people are like, oh my God, what, I just learned all these things. And then we give them an incredible deal to keep learning with us and a massive discount, a gift with purchases.
And I actually first learned this from, I was on Boss Babes webinar back in like January of 2021. That's how I found out about Webinar Jam was through Natalie and Danielle. And really from there, we do the webinar and then we have a close down sequence that goes through and we also get a lot of sales on the backend. And another huge driver of our webinars has been our affiliate program.
So we came up with an affiliate program where we do a 50-50 split. Meaning if someone brings in a lead to us, whether we have like Morning Brew, we work with some of the huge Excel creators where they get their own events. And then we have tons of people, if they're smaller creators, going into our webinars, where if you send us that lead and they make a sale, you get 50% of the revenue. Hmm.
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