Kat Norton
speaker
280 appearances
5 recordings
1 series
first heard Nov 2024
last heard 1 Apr
Kat Norton’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
And obviously we see that now in all the content that's out there now. But at the time for me, I was just dancing because I genuinely love to dance. That is when I'm so sparkly and magnetic and I will do that behind the scenes to hype myself up. So for me, it was a very authentic expression. I do think too, when it comes to actually creating that polarity, I like combining different things.
I like having a unique spin on something that you haven't seen before. So I think when it comes to creating that authentically for you, what I like to do is just literally make a list. This is how I got started out. I made a list of like, what do I like? Because I remember this was back when I was at my corporate job. I was just very much a dull version of myself.
And I was really contorting to be the way that I needed to be to fit in the corporate box. And I was doing securitization reviews for banks. I had a marketing degree. I always constantly felt like I was just not in the right room. I was like, oh, finance, you know? So it was one of those things where I needed to get clear on who I was and what I genuinely authentically wanted to do and create.
So I literally made a list of what lights me up and what do I love. And then you could take a step back and look at that list and be like, okay, is there a way to branch these things together? And then if you feel like you have limiting beliefs popping up being like, well, you don't have time for that. You can't do that. People think you're weird. You're going to get fired.
All the things, those are the biggest blessing, right? Because that is when it is shining a flashlight on, on the limiting beliefs that are holding us in place from getting to where we intuitively and authentically want to go. So I think a big part of it is I view whenever I catch a limiting belief, I'm like, hell yes, because now I see it. The biggest thing is having the gift of awareness.
And that's the thing with the Kundalini Yoga technology. It's the yoga of awareness. So I was constantly like doing things to bring awareness to my own self because a lot of us go through life trying to, and I did this for the longest time, just hide ourselves, right? Hide our flaws, hide things. And I was like, you know what?
I need to bring my own self-awareness to where my quote unquote flaws are, if they're even flaws. People view everything different. It's all perception. And be able to not stand in my own way, right? when it comes to getting those goals, when it comes to reaching what I actually want to do and what timeline I want to be on.
So I think it's all just a game of authenticity, polarity, awareness, and just doing things in your own way.
That was in October of 2020. So at this point, I had a few hundred thousand followers on TikTok, on Instagram, and a business coach slid into my DMs, as he should, and was like, hey, notice you have a few hundred thousand followers, no lead magnet, no link in your bio, no mailing list, no product. What you doing over here? And I was brand new to the digital marketing space.
I did not know any of these things. So I did a one-off session. I ended up doing the classic. I had the MailChimp, the Linktree, you know, the little automation going. And I started growing a mailing list. And that happened pretty quickly. And by November of 2020, so about a month later, is that Black Friday is when I started selling my first Excel course.
So this course, I took two weeks off from my day job. So at this point, I'm still working 50 hours a week at my day job. Took two weeks off on vacation in my living room. Yeah. And I built the most fun, engaging Excel course I could possibly think of. Because if you see my content, your girl could not have a boring Excel course after that. I was like, this needs to be really cool and fun.
So I built the whole course. I taught myself video editing. I edited every single video. It was over 100 videos. And I started selling it Black Friday. And two months later, by January, it was bringing in more revenue per month than my day job was per month. And I was like, well, Miss Excel takes me like 10 hours a week and my day job takes me 40 to 50.
I would be dangerous with those hours back in my week. I would be able to just go off and really scale this thing. So to everybody's discontent, I was like, I'm gonna quit my steady, cushy, stable day job in order to make TikTok content and courses. And everyone was like, what? But for me, it's really just a game. This is how I view entrepreneurship. It is just taking the bet on you.
And I knew as long as I made that promise to myself, I am not going to give up on me. There is no risk. As long as I'm not giving up, I will 100% be successful because I will not stop until I get there. And I just went into it with that mentality with all the people who were like, what are you doing? And, you know, trying to like explain to your 30 person team that you're quitting.
Oh, what company are you going to? My company. What do you mean? Have you seen me on TikTok, Steve? It's a very interesting time. But really, taking that bet on me is what opened everything up. Because from there, I was able to create nine more courses, started doing webinars, and started bundling them together.
And once I got that price point higher, that's when we scaled into a seven-figure company.
So I went from just Excel courses, and now we teach across the Microsoft Office suite. So PowerPoint, Word, Outlook, OneNote. We also do Google Sheets. I also teach AI and kids courses. So that's really where we started going out more inside of the course space. And then I'm always listening, right? I'm listening to our audience. I'm like, what do they want? What do they need?
And then where does that line up with my talents and what I'm able to bring to the marketplace? But yeah, when we scaled out to the other Microsoft Office products, that's where we went from six figures to seven figures. We needed that higher price point because it's interesting. So Excel courses are actually one of the top selling courses. It is a really popular course topic.
I didn't know that getting into it. And what we brought to the Excel space too is different from what I've been there before. Because a lot of people looked at it and they're like, oh, there were already a bunch of Excel YouTubers and bloggers. That was the space when I first came into it. No one was really doing short form content on Excel.
So that's where I came in with the differentiator because a lot of people too look at even like niche industries and they're like, oh, there's so many people in there. I can't get in there. There's been people that have been teaching Excel since before I was born. But I was like, I'm going to bring my own authentic spin to this and really make this topic fun because it doesn't have to suck.
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