Kate Darling

speaker

1,176 appearances 1 recordings 1 series first heard Oct 2022 last heard Oct 2022

Kate Darling’s voice in public audio — every appearance, attributed to the second.

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Like people trust you.

If you say that, I guarantee you some people will buy that just because even though they know that you're being paid, they trust you.

So you get to select the ones that you actually want to support.

Sure.

And that's why it's fine when it's still human influencers.

Now, if you're a bot, you're not going to discriminate.

You're not going to be like, oh, well.

I think this product is good for people.

There already are.

There are virtual influencers in South Korea who show products.

And that's just the tip of the iceberg because that's still very primitive.

Now with the new image generation and the language learning models.

And so we're starting to do some research around kids and young adults because-

A lot of the research on like what's okay to advertise to kids and what is too manipulative has to do with television ads.

Back in the day where like a kid who's 12 understands, oh, that's an advertisement.

I can distinguish that from entertainment.

I know it's trying to sell me something.

Now it's getting really, really murky with influencers.

And then if you have like a bot that a kid has developed a relationship with, is it okay to market products through that or not?

Like you're getting into all these consumer protection issues because

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