Kate Watson

speaker

285 appearances 3 recordings 1 series first heard Aug 2026 last heard 6d ago

Kate Watson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Sep 2026 with 2.

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Squiz Today · What you told us in our 2026 audience survey · 13 Sep 2026 podcast

So for brands that already work with us, what they told us is that they have looked up a brand after hearing it or seeing it in the squeeze and a smaller percentage but still a chunkier percentage, it's around 17% to 20%, have then actually purchased something

Squizzers don't skip.

They don't skip.

skipping.

Squeezers don't skip.

when you look across our results and advertisers who have worked with us will know this.

you know, the, dare I say, ad impressions.

And I

the weeds.

But what we can glean from our data is that squeezers tend not to hit that fast forward button very often on our podcasts.

And certainly with our newsletter, they're reading to the very, very end.

I think, I mean, our audience want to be literate.

You know, they want to be news literate and they want to be literate in all of the information that's coming their way.

And that could be health as well.

I mean, there was certainly quite a lot more data on health that we can provide to anyone who's interested.

But yeah, economic news is so much, yeah, there's so much language that's hard to access when it comes to economic news.

So certainly something they're looking to get more information on.

Well, yeah, except that, I mean, and you were interested in this, that a lot of people cross-check

cross-reference in our audience.

Yes.

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