Katherine Hamilton

speaker

654 appearances 14 recordings 1 series first heard Apr 2024 last heard Jan 2025

Katherine Hamilton’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · Social Media Can Be An Asset – So Who Gets It in a Divorce? · 30 Oct 2024 podcast

It's primarily from brand partnerships.

So if a company pays you to talk about their product in one of your videos,

It's becoming a really common way for people to market their products.

So that's where most influencers are getting a lot of their wealth, which can be up in the six figures per year.

So when you get divorced, you'll have forensic accountants, attorneys who are all going to look at how much income your accounts have been bringing in over the last year or so.

And then they're also going to look at how much money they expected to continue bringing in after you get divorced.

And that's where it gets a lot more tricky to evaluate because things can really change after you get divorced.

Yes, it's not like a typical business or obviously a house or something where you can predict how much it's going to increase or decrease in value over time because anything can happen.

It can suddenly go viral.

And if you're creating a lot of content that is about your personal life and your relationship and then you get divorced, that can cause a lot of people to unfollow you.

You could lose a lot of popularity or people might be really into it and might actually help you make more money.

One good example here is Kat and Mike Stickler, who were creating content together during the pandemic.

They became really popular and they had a shared account called Mike and Kat, where they posted about their relationship.

They had about 4 million followers.

And when they got divorced, that account was a big asset in their divorce.

And they had to figure out how to split it up.

But because so much of their content was about their relationship, they knew that that was going to really change.

It was really tricky to split it up.

They had a YouTube and a TikTok channel.

And so Mike got the YouTube and Kat got the TikTok.

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