Kathryn Jones Lish
speaker
390 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.
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Appearances
I worked really hard for that last name. I searched high and low, the amount of dating apps. Let me have it, okay? Come on.
I know, but here's the thing. I was Catherine Jones for too long, but I have to have it.
My nickname in middle school was Zeta, so I'm telling you what, I'm open to it.
I don't even know. I don't know what that is.
It was just like the perfect time, the perfect demand.
I'll tell you. I mean, it's making me feel good about myself. So keep going. What else do you have to say about me? That's the best speech you've ever heard. What else?
Yes. Okay. Well, maybe I could say this because I don't know who's coming to this podcast. Like, I guess I think, well, just knowing you attract like very, very beginnings and you attract like the $250,000 a year people. And even the $250,000 a year people, like you said, their like eyes are going big because they don't even know what a joint venture is.
Because sometimes you hear about it and it's like, oh, like, are you getting VC Monday? Are you like acquiring the whole thing? And the answer is no. Like what a joint venture is, is you have one party that has a product and one party that has an audience. And you both agree to launch that together. So ultimately the person with the product pitches into that person's audience.
And so one person supplies product, one person supplies audience, and then you split a 50, 50. So anyway, so, so yeah, so how I got started with this was like you said, like I had built this course all about how to design funnels, but I didn't have a way to get traffic to it. When I first started, I'd only made 20 sales. I was living in my dorm room,
literally in a shared room i had like an ikea bunk bed where you had like the the bed on top and the desk underneath and like i would like try to face my camera so you couldn't see the top of the bed like that's where i was at i'd made 20 sales and i was like just trying to figure it out and i um uh anyway and so i could like sell funnels but i didn't know i was trying to learn how to sell a product still you know like for my own and the nuances of all anyway but um but and i knew that my funnel works when i got people to it people were buying because i was good at funnels but i was like i don't have money for
Anyway, so long story short, I was like, I got to figure out how to get traffic to this dang thing. Because if people get there, they're buying. But I was tired of, I was just like DMing people, blah, blah, blah. And I was like, I'm not, I don't want to like dance on social media. I like don't, didn't know how to do that. Yeah. And honestly.
nobody needs to see that and the next thing is I was like SEO is really cool but it takes too long Facebook ads are risky because it costs too much and so like though I like had money for my funnel building business I was just like too afraid to like spend it on ads like I just I was too scared and so I was like I got to figure out how to get traffic to this thing I had heard about this concept called joint ventures and on paper it's the sexiest thing in the world right like just find somebody with an audience and then just convince them to let you pitch your product to their group and then they don't have to do any fulfillment it's great for them and then you just split it 50 50 I'm like
It's so awesome. So it's $0 up front. No risk up front for you. And then you only pay on the back end. It is so sexy. And then it's like, yeah, let's do it. And then you're like, dot, dot, dot. Like how? What do you mean, right? And so like you go look at all the advice and it's like go to networking groups. Develop relationships with people, blah, blah. I'm like very comparable to my other store.
I'm just like too impatient. I'm like –
and I'm like I don't even what do you mean make friends like make friends and then what like that doesn't seem very friendly to me like I'm gonna make friends with you so that dot dot dot you'll sell my product like it felt a little bit like to me right and I was like I don't like that but I I could I just like I could see the math in it right where I'm like oh I could if I can just find like rather like I like the the goal is always a million dollars like
make a million, make a million, make a million. So I sold 20 units of my $1,000 course. I was at $20,000. So I was like, okay, I could either sell a thousand people into this course and just like pick them off one by one. I was like, or if I just find like 10 people that let me pitch their group and to make a hundred sales per that, it just was like numbers to me.
It was like, I got to figure this out. Anyway, and so, again, we'll go into the mechanics later, but long story short, I figured it out how to get people to say yes to me. And it was just the most amazing thing ever because I would go, I'd pitch into a group, and it was a warm group. Like, people who trusted me because their group leader trusted me.
So they'd be like, it's like this selling online event. Like, a lot of people don't know me from Adam, but they're like, because Russell says she's cool, she's cool. Then all of a sudden, people are like, she's the expert. They don't even know who I am. And they're like, Russell said, right? It was the same thing. You go to any group. Catherine's the best at this wobble.
And they're like, I don't know her, but.
he said so sure you know so you go in and i would literally do my webinar to them and we'd pitch it and then we'd get people into our program and we would just track the people that came and we'd sell on the back end and it worked so well that i was like why would i spend money on ads so i just and the beautiful thing about joint ventures is if they work once they're going to work again like if that audience liked it one time they work again and if you set it up the right way
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