Kathryn Jones Lish
Appearances
The Russell Brunson Show
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And it was really fun because of the people that came, we had 100% success rate for the people that did everything I said. And if you didn't or you tried to improvise or you tried to get crazy, they did not succeed. And so it was like, okay, great. Works. Love it. And anyway, but I think the reason it works is a lot of why all my other principles work.
The Russell Brunson Show
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Like my brain just like loves to find the patterns that work over and over and over and over and over and over again. And because when I can find it, then I'm like, oh, I can repeat it. And something about that makes myself feel calm. Yeah. I don't have one right now, but when I was in college, I had a personal assistant, and she'd do everything for me. It was the best. Her name was Maddie.
The Russell Brunson Show
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My nickname in middle school was Zeta, so I'm telling you what, I'm open to it.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And I would just make a standard operating procedure for everything. I'd be like, okay, every new season, I need six new outfits done. you know, just freshen up the wardrobe. And I'd be like, this is exactly what I want to look like. Here's what I want you to model. Do this. Go. There's my sizes. Great. Go. And it was done.
The Russell Brunson Show
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And then like every, every, at the beginning of the week, every week, here's exactly what I want done. Great. Every like six months, this is what I want done on my car. Great. Done. And so it was just so nice. It's just like, I know it's done. I know it's documented. It's taken care of. For those of you being like, this girl's insane. Yes, I know. Okay. And sorry. It's just how my brain works.
The Russell Brunson Show
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But anyway, and it's really interesting because I don't care if anybody else lives that way. I'm like, like I shared a room all in college and I'm like, girl, your side of the room is messy. Could care less. And mine will be pristine, you know. But anyway, but for me in business, like if I can't understand the process, it gets like really overwhelming to me. So four things like that.
The Russell Brunson Show
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building funnels or joint ventures, like anything I want to sell, I really want to make sure that I know the process. And so again, we had people come to the sunroom, we tested it out, like anything that like didn't work, we ironed it out or, um, and oftentimes, you know, like when you start to pitch things, you're like, oh, I said, I said the right thing, but you interpreted it the wrong way.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So I need to say it a different way. Yeah. And so like it was so fun. So over those six sessions, we like ironed out how to teach it and how to say it and blah, blah. And then started teaching it to other people and having clients for other people. And anyway, it's been really, really fun to kind of learn like what's the best way to sell this and how does it work. But yeah, I love partnerships.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
It's amazing.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Well, I'll tell you my very first one, and then I'll tell you my next one. Number one and number two were the best. The best because they taught me the most. The first one I did was with a girl named Lauren Golden. You know her. And I actually just did a master class in her group. And I didn't even pitch.
The Russell Brunson Show
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But afterward, people liked the master class so much that I had like 10 to 15 people come and buy my program. And again, some of those first 20 sales. And so she messages me. She's like, hey, I want credit for this. She's like, why don't we just do it again but actually pitch? And I was like, girl, love it.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
but I was so for, I had never done it before, but I was like trying, I was like, I almost like, I was trying to do it. I was like, I'll do a masterclass. I'll do this. You know, I had like a 10 step plan. And all of a sudden I went from like steps two to 10 already. Cause she was like, let's just skip the steps and go like, ah. So I didn't really know what I was doing. So I was like, okay.
The Russell Brunson Show
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Um, but I'll give you 90%. Is that insane? I was like, I'll give you 90% and I'll keep 10 because I was just so afraid I was going to whiff it. And I was like that way, if I feel like she can't be mad at me. She's baby cat. And I was so scared. So I, and so she was like 90 and I was like, yeah. And she was like, you want me to be like a good case study for you? And I was like, for sure.
The Russell Brunson Show
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That's what I do. Yeah. You know? And she was like, I mean, I don't care if you give me 90%. We have since renegotiated our contract. I will say that. But, um, but anyway, so we pitch and I, we ended up doing like, it was like 34, 35, 36 sales. And, um, and again, I kept mostly nothing of that because I gave it all the way to her, but it was amazing. I was like, Holy crap.
The Russell Brunson Show
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Like I had just spent like six weeks, like really like trying to like get those first 20 sales. And then because she said yes to me and I just like pitched 90 minutes in an afternoon and she had a warm group. Then I just like made 36 sales. I was like, crap, this is awesome. So then I went to the next one.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And, um, maybe it wasn't the next, but there's a few in that, but the next one was with somebody also in your group named Doug Boughton. And so we do it with him. And this time, cause I'm always trying to like learn and apply. I was like, okay, great.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Like I knew he had a group and I was like, I wonder if this is when I introduced something called tiered bonuses, where I was almost like, I wonder if I can get the group to like sell for each other. So I go in, do the pitch. But then at the end I was like, okay, great. Like, um, uh, if, if, uh, if 50 people or if, if 20 people buy on like this bonus, if 50 people buy, I'll unlock this bonus.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
If a hundred people buy, then I'll unlock this bonus. And it was just like a test. Cause I was like, you're not, I'm not pitching to a cold audience. Like I'm pitching to a tribe. And, um, and so I like, I wonder if I can leverage that to like get them dude. It was, I got to show you screenshots. It was crazy. Like they'd be like, what number are we at?
The Russell Brunson Show
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And they'd be like, so, so get your butt in this program. You've been talking about this for days. Like, what's our number? Oh, we're at 36. Come on, you guys. Like, let's go. And like the countdown happened and Doug and I are like, this is awesome. And so like, I literally was like, man, if I make like 50 cents, again, I'm like just starting at this. I'm like a $50,000 launch in an afternoon.
The Russell Brunson Show
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That's like what most people make in a year. I'm feeling good about that. Right. And I paid $0 and I, I would almost always do 50, 50 split. It just kind of felt like it's just a no brainer. Like it just felt easy. So I was like, okay. Cause then if I hit 50, it's 25, 25, just again, free money. And, um, and then it was like amazing. And all of a sudden, like people are just like going and going.
The Russell Brunson Show
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I don't even know. I don't know what that is.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And I just put the hundred out there, like just to see, I don't know, but I'm like, they're not going to get it. Well, whatever, dude, they did it. We passed a hundred. So we made 123.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
grand on that pitch and i was just like what just happened and it was just like this idea of like okay like i recognize the nature of this pitch as i'm pitching to a tribe which is like one of the beautiful things also about a joint venture right like you're not you're pitching to people that like each other like commonly united and they just like kept tagging each other and they'd be like we need seven more sales we need six and like literally people are on like being like tagging people like figure i'll give you a loan like i was like this is awesome this is amazing
The Russell Brunson Show
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So then that was the joint venture. I was like, this is a cool thing. And then the next, I got to tell you the third one too, because in the next one I did one with a guy named Spencer Mecham, you know him too. And it was actually Spencer's idea. I wish I was smart enough to come up with this, where we pitched and it went so great. We did 25 sales, 26 sales.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And it went so great that he was like, Hey, like how fast did you say people get results? And I was like, I was like 15 to 20 hours before they make their first sale. He's like, why don't you want to just like come back in a few weeks and just like show people that did it. And I don't know, maybe we make a few more sales. I was like, crap, dude, that's amazing. So I was like, yes.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So I just like go. I don't know what I'm doing, but I'm just like screenshotting people's results. We go back in.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
That I had bought from his group. Yeah, so I pitched in his group. Those 26 people, we followed them. I took screenshots of all the results. I went back two weeks later into his group, and I was like, I'm just going to try this re-pitch thing. And it's so fun. I'm telling you what, re-pitches are the most fun thing because you just get to brag. You just get to brag about like –
The Russell Brunson Show
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everybody put in the chat how awesome is susan like blah blah and if in the way that i structured my course which i 10 out of 10 recommend everybody do it this way is i broke it up into like mini challenges that people could do so when they did challenge one they earned badge one when they do challenge two they earn badge two which is awesome because my course had nine badges and because i had nine badges like if you think of a typical course it's like okay great you
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
You start at the beginning and then at the end you get a testimonial if they get the result. But because I had nine badges, there were nine different places where they were taking screenshots that they were making progress to the result. So I basically got nine testimonials per each person, if that makes sense.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So even if somebody hadn't made a sale or hadn't reached the end result in those 10 to 15 hours, let's say the only thing they did was badge number one, which was they signed a contract that said I'm in, I would still use it. Because I'd be like, oh my gosh, like Jerry... He signed a contract. You guys, he started.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Like, how many of you guys have, like, wanted to start something and you just don't and you don't and you don't? But, like, look at Jerry. The man signed a contract. He's in the program. He's working hard. And, like, from a Jerry means the world to me, this hypothetical Jerry, but, like, Jerry without the badge system, he'd mean nothing to me. Like he'd done nothing. Right.
The Russell Brunson Show
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But because you like set these many milestones, then all of a sudden this like bragging session, you can brag about the people that made money. You can brag about the people that are three quarters of the way through the program, halfway through the program because they are earning different badges.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So I would just go through and I would just be like, if we had those 26 people by, I just showed the progress of each of those 26 people. Some of them had made money. Some of them were on badge six, some were on badge four, some badge one, some badge seven. Right. And I went through.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And then at the end, like the transition into the repitch is basically just like, the only reason I could figure out why you wouldn't buy is because you thought it was too good to be true. So here are literally 26 people that purchased two weeks ago that are already getting results.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yeah. So do you want to come? And then, um, and so I'd be like, so I was talking with Spencer and he had the crazy idea. We should open this thing back up. So we decided to open it back up for one more, like three more days or whatever. And then I would just go through the entire stack over again. And the lowest we ever did was an additional 25% of sales.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And with Spencer, we, that we did a hundred. So we made an additional 26 sales because we, it's like, if it's not broke, don't fix it. And so I was just like, yeah. And so like, it's like, yes, like this concept, like you have an, you have a product, you have an audience and like finding the right one is magic.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And then these other principles of leveraging the fact that you're pitching to a tribe through like tiered bonuses, through repitches, like made this concept of joint ventures just lethal for us. And anyway, so fun. Loved it.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yeah. Well, and here's what I learned. Yeah. As we go through this again, my like systems break. So I was like, dang, how do you because it feels like, hey, why don't you let me come to your audience? You spend a lot of time and money to build to pitch my product, but they'll give me money. And now they're in my because it sounds like such a slimy, like terrible thing.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So it's like, gosh, like, how do you do this? Right. And so what I realized is that at the end of the day, what my potential collaboration partner wants, my potential joint venture partner wants is the same thing as me. They want sales. They want status, right? Like let's say I partner with you, right? Like we are partnering right now with this cell phone thing. So what do I get?
The Russell Brunson Show
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I get sales, right? I actually get money. The next thing I get is status because my name is now attached to it. to yours. So thank you for that. Great vibes. Right. The next thing I get is impact and impact is just helping people change their lives. And then the next thing is time. Like I'm able to do more because we're partnering together. So more with less. And so I was like, that's what I want.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And I was like, they probably all want the same thing too. So I was like, so rather than me coming in and being like kind of needy and being like, wait, like, can I use your group? Like blah, blah. I was like, can I, can I present this opportunity, this offer to them in a way where it's like, Oh, if I say yes to Catherine, I'm also going to get sales. I'm also going to get status.
The Russell Brunson Show
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It was just like the perfect time, the perfect demand.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I'm also going to get impact, and I'm also going to get my time back. And so I started to think through, like, well, what could that look like? And I wasn't Russell Brunson. I'm still working my way to become Russell Brunson numbers-wise. You could be Russell Brunson. I know. You're like, you've been in the game for 25 years, and I'm at number eight. So I'm like, I still got time.
The Russell Brunson Show
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I still got time. So watch out. But that being said, that being said, I was, like, I was just a nobody, right? Like, nobody knew who I was. I was just, you know, had 1,012 followers on Instagram. I don't even have that much more right now. But, like, I was, like, how can I do it? So I was, like, okay, let me, like, walk through again. I want sales. I want status. I want impact. And I want time.
The Russell Brunson Show
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Sales, status, impact, and time. That's what they want, or that's what I want, and that's what they want, too. That's what every business owner wants. So I was like, okay, let's start with sales. How can I provide them sales? And what I thought is I was like, okay.
The Russell Brunson Show
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If I can come in and provide a complementary product, right, not a competing product, because if I come in and I pitch something that's a competitor of theirs, I'm not giving them sales. I'm taking away customers. But can I find an audience where if I came in and pitch my product, I could actually extract more buyers from their lists?
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So like one example I can give because people know your audience, right? Like you teach funnels, but you don't like dive deep into like, oh, here's a product on like how to do ads. You have traffic secrets, but you kind of teach like here are the true principles, but you don't have a course on ads. You just like don't.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And so when I came to Funnel Hacking Live, I like went through and taught like here's the nuances of joint ventures. And so because of that, right, more people might have come to this funnel event that maybe wouldn't have come because they were interested in traffic. That they're like, Russell's not going to teach that, but he has a friend who's teaching that.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So I'm going to come now to Russell's event. So like, I might go into a group, like again, like yours, like they teach funnels. I'm not really going to buy Russell's funnel stuff. Like I'm here. I don't know. I got here. I bought a freebie, but like, but I am interested in traffic. And so somebody that you weren't monetizing before is now monetized because I'm offering the next step, right?
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Like a complimentary product. And so that gave a big clue to like, oh, these are the types of audiences that I want to try and partner with people where they're typically step one and I'm step two. So, um, so the, the product that I did the best with, with joint ventures, right. Was, uh, was the first one that I did was just this funnel product, right. Funnel designs.
The Russell Brunson Show
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I was like, okay, well, who, who is step one? And if I'm step two, like. Who's a group of people that need a funnel? So I was like, oh, anybody that does any kind of ads, right? Like if they do Facebook ads, the ads need to go somewhere. They need to go to traffic.
The Russell Brunson Show
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So I had a ton of success partnering with people that had gathered Facebook groups, email lists, blah, blah, blah, around this concept of Facebook ads. And I was like, oh, well, then what about YouTube ads? Oh, and then what about Google ads? Great. Like all of a sudden – because like it makes total sense. Like – they don't teach funnels, but I am the next step. And so I wasn't competitive.
The Russell Brunson Show
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I was complimentary. And so they were able to actually provide an amazing service to their audience. All the while they're making sales from something they would never make sales from because they're never going to make a product on funnels. Right.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And so all of a sudden I was like, dang, if I can go be complimentary and just find audiences where I'm not competing with them, but they come first in the customer journey and I come next in the customer journey, then I will be able to bring sales because I can extract buyers that they wouldn't typically extract. Right. And that made like a ton of sense to people.
The Russell Brunson Show
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They were like, oh no, that makes sense. Or like, you know, people have been asking for that. Yeah, sure. Let's do it. Or like, that makes sense that it's the next step. And so then we come to the next, the next tier of like, okay, that's how I can get them sales. Even though I'm a nobody, because I offer a complimentary product, I can extract buyers. And then it's like, okay, great.
The Russell Brunson Show
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How can I give them status? And there's two ways. Number one, it's so crazy. Like if, if you do bring in a complimentary product, all of a sudden they're like the good guy. Like,
The Russell Brunson Show
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thank you russell like i gosh i've been needing help for this like thank you for having cool friends you know but then the other thing is i like to call having a breaking news method so the reality is like with the cf design school program that i had there are a bajillion product courses out there teaching funnel design they're just like are and that actually is a good thing it means that the market wants it but it's like okay how do i stand out and so what i called is a breaking news method so how can i be so strikingly different from everybody else that i'm kind of breaking news
The Russell Brunson Show
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So that it's it's like, oh, I'm not getting on the news because I'm a big name. I'm getting on the news because who what how are you so different, you know? And so what I would do and when I develop my product, I was just like, OK, can I help people get this result of funnel design right in a way that just basically rejects all the things that everybody else says that they have to do?
The Russell Brunson Show
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So other people were like, oh, you need coding, you need Photoshop, you need graphic design skills. And what I said is, oh, you can get that same result without coding, without Photoshop, without graphic design skills. And so what happened is not only did I become breaking news, but I was able to get picked over other people because instantaneously they became irrelevant, my competitors.
The Russell Brunson Show
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Because they're like, oh, you need these things. And I'm like, oh, no, there's not. And here's proof. And so even though my competitor maybe had 10 years experience with me and made way more money than me and made more big following than me, they were old news because they weren't breaking news.
The Russell Brunson Show
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And so all of a sudden it was of value for this no-name Catherine to come into their group to teach this new thing because it was this breaking news method, you know. So for a lot of people, too, like they even ask, like, how do you keep speaking on these big stages, blah, blah, blah. I'm like, you don't even have that big of a following. I'm like, breaking news method.
The Russell Brunson Show
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Like figure out because the reality is, is like, let's say Oprah also taught how to sell funnels. Right. Or even do joint ventures or whatever. Like if Oprah taught that and I taught that and I my method was like, oh, I'm like Oprah, just a little different. I mean, I would pick Oprah over me. Oprah's Oprah, you know.
The Russell Brunson Show
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But if Oprah's like, I help people sell funnels, but you have to go through graphic design college or Catherine teaches funnels, but you don't have to do it and you have to do coding and Photoshop, too. I will get picked over Oprah for that particular skill set, right?
The Russell Brunson Show
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Yeah. No, I love it. So like when we're trying to give them sales, like the thing that you really want to nail down with your product is your like tangible result. What's the result I provide people? Because if you can get really clear on that, then you can very clearly show them like, no, you're here in the customer storyline and I'm here on the customer storyline. Yeah.
The Russell Brunson Show
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Like we're not competitors. I'm actually like such a gift to your people, right? I'm the next step. And then the next thing is get very clear on your, you call it a vehicle, right? What's your new, what's your breaking news method, right? How am I different from everybody else? Because that, because they might see like the first thing they're like, oh, you're right. You are the next step.
The Russell Brunson Show
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But then what you don't want them to do is be like, I should get a funnel design person, but I'm not picking you, right?
The Russell Brunson Show
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And so what you do is you also need to make sure you have a breaking news method to say, hey, not only do you need this, I'm exactly the girl you should pick. Which then leads us to impact, right? So at this point, they might be considered, and I'll tell you too, like how you can actually like tell them all these things. I almost like consider them like coins.
The Russell Brunson Show
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Like you need to pay them a sales coin. You have to like pay them the proper like compensation for getting access to their audience. So like you pay them the sales coin by showing them where they fit in the storyline. You pay them the status coin by having a breaking news method. But then they also want to have impact, right?
The Russell Brunson Show
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They want to make sure that they don't like bring someone into their group and it's a major dud, right? That's not going to help. So what do you need to have impact is you need to help people actually take action. So I like to make sure that my breaking news method actually is like very step by step.
The Russell Brunson Show
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Like this is what you need to do because if it's step by step, people will take the steps and then also have case studies. Like this works for more than just me because people need to have faith that they actually can do it. It's like not just like this fun thing. And so then the final thing is time. And this I think is really important because.
The Russell Brunson Show
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I'll have like a lot of like service providers or coaches want to be like, oh, I want to do joint ventures. And there's like a million recipes of joint ventures that you can concoct up. But the reality is, is that the most profitable joint ventures are when you do it with a mass distributable product, right?
The Russell Brunson Show
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Like if you have a course that you can sell infinite amount of, because that's like very alluring to the partner. If you come in and you're like, oh, like I sell Facebook ads, but I have three openings for clients. They're like, well, then I cap it at three. Like, I don't want to do that. But if you're like, oh, I sell Facebook ads course.
The Russell Brunson Show
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And if we sell 4,000 units today or 26,000 units, all the better, right? Like nothing breaks. That's like really alluring. And that's where we can pay them this time coin, right? Where you get more for, you do more with your time than you do. you're doing now more with your time with me than you can before. And they don't have to fulfill.
The Russell Brunson Show
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So kind of having those things in place, like you're very clear in your result that can pay them with like sales. Cause they understand how they fit in the storyline and the customer storyline. You need very clear in your breaking news method. That's how you should pick me instead of somebody else, making sure you have a step-by-step method.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So that people actually get results and they are praised for bringing you in rather than like, Oh, you like pitching on this product and Catherine was a dud. And then you make sure you have some sort of mass distributable product. And I, and I might add on there to making sure your sales pitch works. It's really awkward if you come in and you pitch.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I haven't had that happen, but I can imagine, right? Like, because you sucked, right? And that's your fault. Like, you should do the work necessary. So whenever I tell people, like, oh, can I start doing ventures? I'm like, can you get people results? And do you have a pitch that works? And usually if you get to 20 sales, you got there. Like, that's really all you need.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And I say 20 sales because that's when I started. Like, your pitch is good enough that you got 20 people to say yes, and they can go from there.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Anyway, so when you have those things, then all of a sudden, it's not like, oh, like, can I like, you know, like, what's it called, mooch? Can I mooch off your audience to pitch my product? It's like, no, like, you'd actually be kind of crazy to say no to me because I have a product that your people need. You're step one, I'm step two.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And I'm better than everyone else at it or different, as you would say, right? Breaking news method. I can help your people get results faster. I have a step-by-step method, which guarantees whatever, as much as I can, their success. And your earning value is infinite because it's mass distributable. Like, would you want to partner together on this?
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
That's like a pretty alluring offer rather than like, Hey, like you want to be friends and maybe I can use your list and blah, blah, blah. Or like, I'm going to send you a million gifts. That's the other thing I don't like about gifts either. I love gifts. Everyone, if anyone wants to send me a gift, I'm not mad about it, but
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
um if you send someone gifts for the intention of partnering with them it feels really transactional like all of a sudden you're like oh like it almost feels like you own you you own them something or like oh like when are they gonna come in with their big ask you know like like yeah like here it comes and you're like oh like that's not like how a fun relationship works but again like that guy that sent me that jesus stuff if he would have been like katherine you do this i do this i can extract more bias from your audience
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
sales done and here's why i'm different from everybody else breaking news method i think we should partner together plus case studies here's all the people i've helped before do it because i have a step-by-step method and i sell it in a course so we can sell infinite amount of things would you want to move forward on this also i'm like hey let's chat that actually makes a lot of sense it's a very sexy offer and then someone can at least say yes or no too because they know what you're doing i'm like i i like still haven't even said thank you which is rude of me but i like haven't even because i'm like oh i don't know what the conversation is going to be
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I don't know. Like, I don't know. And, again, I'm, like, very grateful. And if he's listening to this, I'm, like, very grateful for the gift. But the reason I haven't responded is because I don't know the intention of the gift. Like, I just don't know. But that's what I love about this, like, step-by-step.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So often with joint ventures, people just, like, don't know how to approach it, which is why there's all this, like, really fluffy, I think kind of fake advice because people don't actually know what to do, which is, like, go to networking groups, make friends, do this, blah, blah, blah. And the reality is.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
You're always going to have better conversions with a warm audience. Always. Whether you're trying to sell a joint venture or sell a $17 ebook, like, you're always going to have better because they already trust you and like you. But the reality is, is that, like, okay, well, then, great. Like, how do we make that connection quickly so that then we can present an offer to them, right? Like...
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I think that so often it's like, oh, well, you need to be a network green group and you need to be friends with them for a year before you ask anything. Like for me, warming them up is just like, oh, you want to be on my podcast? And then literally immediately after the podcast, if it makes sense for me to do a joint venture with them, I will pitch them on the idea right there. Why?
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Because what's a sale? Somebody's in pain and I have a remedy. So, hey, you have an audience that is in this pain. You just told me on your podcast, you do this, I'm the next step. Like, did you know that I do that? Would you want to partner together on that? Let me tell you why I'm the best. I have a breaking news method. I have step-by-step. We've helped clients do this, this, and this.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And it's actually in a product. We do a 50-50 split on the back end. Is that something you'd like to move forward on? Let them say yes or no to you, right? But I think we just like... build this whole thing up, partnerships, all this thing. And we're like, oh, we got to fly these people out. We got to schmooze them. We got to wind them and dine them.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And like, you know, there's so much status and ego, like the higher and higher up people get. And I get it. Like, it's just what it is. And, and people do create barriers and all these different things, but. What I love about partnerships and what I think like God was good to help me discover is they are so accessible to the beginner.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
They're so profitable for the advanced because they have huge lists. But man, people are sleeping on like some of my best joint ventures were with people that had a Facebook group of 500 people. Because if somebody has a Facebook group of 500 people, those 500 people are like loyalists, right?
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
because they're why are you following this no name it's because they like love they're like one of the ogs you know foundation which means they're even i would i would dare call them a hot audience rather than a warm and so like my conversions would be crazy so people are like oh well i don't pitch them they have a tiny group i'm like go to the tiny groups like because i would just you know make like 10 30 50 000 just like you know like that it's a 90 minute pitch
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So awesome. And so that's what I love about this concept is like, yes, the concepts still apply at like very, very high levels, which again, like we've had clients in the eight figures, nine figures, but the reality is that the framework works at the beginning, but you need to make sure that you can prove you have a tangible result. You're a breaking news method. You actually have case studies.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
You can prove that you've helped people step by step and it's in mass distributable. And if you have those things, then you're, I call it like joint venture ready. And so, um, anyway, but I think it's really cool. And I think where people can go wrong sometimes is, is they try to approach a joint venture without being joint venture ready.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
They're just like, Oh, well, no, you should, you should just do it. And it's like, yeah. Or even like a lot of like established entrepreneurs, like, like you, right. Or like whoever, like, they're like, no, like I'm good. I'm good. So like, I'm just going to pitch. And so they try to do a joint venture with like a brand new product, but they've never pitched it before.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And I'm like, just prove it once that opportunity. Yes.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Exactly. And because like, oh, the first time I'm pitching this is to a joint venture audience, and I kind of whiffed it, then all of a sudden, like, like you said, like, if you can nail it for the first one, then you can get them to refer and you can get them to refer. So I always like to like, even if you're the best marketer in the world, you write like, practice it one time.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So you know, and then you can make sure that you you nailed on the other ones.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yeah, it's actually very simple. It's a two-step formula. You want to hear it? Number one, get their attention. Number two, present your, I call them coins, your sales coin, status coin, impact coin, and time coin. So what I like to do, like to get their attention, I did this to you.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Oh, I seriously did. Okay, well, and here's the thing that I have to point out. When I tell you what I did to get Russell's attention, people are going to be like, that's so simple. He must be getting hundreds of those a day. Let me ask you this. How many people have sent you a funnel that looks like that? Or a request that looks like that.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yeah. Like here's the thing. Like, I think people think that they're like sending stuff like that all the time. And it's actually not that common. Like people will send you gifts or all this stuff, but like a direct pitch like that, not as much. So anyway, so what I did for Russell is I was like, okay, how do I get his attention? I'm like, what does this man love funnels done?
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And what am I good at funnel design? So I just built a funnel that said, Hey Russell, I made this video for you. And then in the video, what did I do? I was like, Hey, here's the storyline. You're here. I'm here. Okay.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yeah, I was like, your funnel hackers are in desperate need of funnel design. I was even kind of bold. I was like, is that being rude? I don't know, but I meant it. So sorry. But here we are. So it worked out great. Okay, anyway, so your funnel, and I teach funnel design, right? So tangible result. You're here, I'm here. I can extract these new buyers, right?
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And then the next thing I literally said in the video is, and on the page was, and I do it via no coding, no Photoshop, no graphic design skills. Here's my breaking news. That's it. So yes, they need fun. Here's why you should pick me. Then I said, I do it in a six step science, step by step. I showed case studies. Here's all the people I've helped before.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I sell it in a program called CF design school. And then I just direct asked, I would love to present this to your audience. We'll do a, a profit, a profit share from the sales that come from this. Great. Do you want to partner? And so that's what I did to you. And here's what I want to point out is that the reality is that you just have to get their attention and then present the coins.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So some people are like, oh, I'm not good at funnels. That's okay. Do it in a video. You could do it in a slide deck. You can do it in a PDF.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yes, because he like saw the funnel. He was like, really cool, but I'm writing my traffic secrets book. I'm a little busy. He's like, I'll follow up. So I'm like trying not to be creepy, you know? And I don't even know the rules of joint ventures yet, right? Like I'm just like trying. I don't even know. And so like one week passes, two weeks, four weeks, five weeks, six weeks.
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I'm like, this dude's going to forget about me. And I'd like sent like a few follow-up messages. You're just leaving me on Reddit. It hurt. I want you to know, but it's what, it was the reality of the situation. So I was in one of your coaching programs, but again, you like didn't know me, but so what I did again, what's the framework, get their attention, pay them the coins. Right.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So I was like, how can I get this dude's attention without being annoying? Right. So what I did is I just like made a box. I put his your face on it and I put my face on it. And and then when it was just like so loud, it was like so colorful. I may try like sat in the first round and just like put the box up. So when you're on stage, you could see it.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And then when you had a break, I just like walk the box up and I was like, hey, man, this is for you. And you were like, what the crap is this thing? But when you opened it up, it wasn't like some random gift. What was it? I like literally a QR code to a video that said Russell. You're here in the story. Like you haven't followed up. And I literally just called it out too.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I was like, Hey, like it's been six weeks. You left me on read. I don't know how long is long, but you said you're going to follow up. But I mean, come on, man. So I was like, if this is too soon, sorry, but I'm good. I'm talking to you. And I just like normal about it, you know? And so anyway, and I said, you're here in the storyline. I'm here. Your funnel leaders need this. I need this.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
This is my breaking news method. These are the results I've gotten. And, and here's my product. I'd love to do a profit split from you. And anyway, and so it's just like get their attention, show them the coins, get their attention, show the coins. And it's really interesting because like you try to go after someone like you, right? Like I call you like a tier A person, right?
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Like I'm going to need to go to a little bit more length to maybe get your attention. Whereas these joint venture groups or these Facebook groups have 500 people in them or 1,000 or even 10,000. Oh, my gosh. Depending on, like, where you're at in business, it's all subjective. Are you ahead of me or behind me? Like, who cares?
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
But, like, a lot of people will see you and be like, oh, my gosh, like, Catherine's ahead of me in business. And so they're just, like, happy to receive a Facebook message, right? Like, or if I just, like, go live, like, like, hey, so-and-so, like, I just thought your group would be amazing. I have this crazy idea. I think between what you do and I do, there's, like, amazing room to collaborate.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I kind of have an idea for something really cool. Can I walk you through it? That's my get their attention. And then they're like, yeah, sure. Like let's chat. I'm on a zoom. What do I talk to him on zoom storyline? You're here. I'm here. Here's my breaking news method. Here's this, here's this. So like so often it's like, Oh, I have to do this whole shebang. I have to do this whole fun.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I have to make this whole video. Um, and again, for like people like you, I had to get creative on how to get your attention. But again, we just sleep so often on these smaller groups or these midsize groups when they're just, they're customers gathered, ready to buy. Um, that just want, that just want them there.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I'll tell you. I mean, it's making me feel good about myself. So keep going. What else do you have to say about me? That's the best speech you've ever heard. What else?
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yeah, you don't get it.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
get the people down here that are that are one step above you and they start doing there and then you'll your list will go and your success and your influence your status will grow and then it it well and i think too that like you bring up a really good point i think with your story of like growing and growing like uh like people are like oh i made a list and it's you right it's like you missed the point because i think how they're trying to use you is not the way we talked about they're trying to use you as like a silver bullet like if russell promotes my stuff i'm
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everything's free. And it's like, well, you haven't, you don't have the currency, the sales coin, the status coin, the impact coin, the time coin required to leverage Russell. So at that point it becomes that like transactional, like, oh, I'm just going to mooch off of Russell. Right. But. When you are like, like be where you're at. It's like so amazing. Be where you're at and like do grow.
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And like some people are like, well, I don't even know anybody with a Facebook group. Here's what I, here's what's like the most amazing thing. Like some also my best pitches have been because I went live on somebody's personal profile page. They didn't even have a group. Like, but they have an audience and you just go.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So like, if you're just like trying to figure it out and start like these principles apply, the name of the game is you have a product and can you leverage somebody else's audience? And if they are complimentary, then it's a gift to that audience, you know? But yeah, I just, it was a, I think it was a gift for me. Like I love too that you start with 217 people.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Like I just, I didn't know, nobody knew who I was. So I couldn't leverage status the way people leverage status. I couldn't leverage sales the way that people, I had to like, really get smart about the marketing of it. To be like, why would somebody want to partner with little old me? And it's because the product I have and the way I deliver it is lethal.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And that's what I think makes this game really accessible. Because if you really are an expert in your craft, like the way that we teach joint ventures and partnerships, what we'd like to say is that it allows the people that deserve the microphone to be on the stage. Because if you actually have a product that works, then you're going to be able to book these things.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And you're going to be able to skip the line. But if you don't, I mean, I'm telling you what, you pitch a bad product. I mean, it dies fast because it's all in reputation, right? Anyway, so I love that.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Which is rude, Russell. No.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Well, and I think there, like, truly is a strategy behind that, too. Like, when I spoke at Funnel Again, I kind of revealed, I call it the collaboration ladder, right? So it models your value ladder. But ultimately, like, the more audience exposure that you want from somebody, the more value you need to provide, right? So, like...
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And so often, so there's, but there's other collaborations that you can do, right? You can speak on each other's stages. You can do a virtual event. You can do a masterclass. You can be on their podcast. They can be on your podcast, right? And what's so crazy is that oftentimes people are like, well, if I can't do a joint venture, then I don't want a relationship with them at all.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
When in reality, like you can leverage, you can get sales and you can get status and you can get impact in time, even if you don't directly pitch, right? Like I did that mastermind with Lauren Golden, the very first thing, and I made 10 sales and I didn't even pitch, but I was able to provide value. And so people were able to come back.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And the thing that's most amazing is like, if you can get what I call on somebody's collaboration ladder, like, like if you can do a collaboration with them, even if it's them on your show, you're not even on their show, then all of a sudden you have a relationship with them. And what have you done? You've gotten their attention. And because you've gotten their attention, what can you then do?
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
You can present to them other opportunities. And so you can either, you can just slowly climb the value ladder you can do, but like, And the thing that's amazing is, like, you ended up – I asked for a joint venture, and you didn't say joint venture. You said, hey, why don't you come speak at Funnel Hacking Live? I said, great. And since then, we've done, like, a ton of master classes together.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I've been in your virtual events. I've spoken at your in-person event multiple times. You've been on my show. We're now doing this together. And, again, I think that oftentimes we also only see, like, this game of Dream 100 or joint ventures as, like, it's 100% or zero. Right. When in reality, what we're trying to do, again, is leverage somebody's audience.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And you can leverage somebody's audience to make sales even without a direct pitch. Like this, for example. Like people are going to listen to this, and some people might go check out my Instagram.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Oh, at Catherine Jones Lish, right? But I am being serious, right? Like people are going to. And so people are like, oh, well, what I'm not going to do is be – this hasn't been like a webinar. But I'm leveraging your audience, right? And if you come to mine, you're leveraging my audience. And anyway, so I do think that that is like seriously though why I love this game.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
It's like so amazing that like what I've built can help you even though your business is way bigger than mine. What I'm offering you right now is actually helping your business and your business is helping my business. Like it's just like so amazing that when you figure out how to pair the right people together, it kind of like it's like no respecter of persons.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
If you actually have a good product – for real have a good product then you can infiltrate um and it just becomes really really fun yeah so so i'm so glad to talk about i'm not mad that you said now i was actually i cried i was so excited when you asked me to speak at the event so me giving you sass i there actually is no sass whatsoever i was only excited
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yes. Okay. Well, maybe I could say this because I don't know who's coming to this podcast. Like, I guess I think, well, just knowing you attract like very, very beginnings and you attract like the $250,000 a year people. And even the $250,000 a year people, like you said, their like eyes are going big because they don't even know what a joint venture is.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And if you don't have people that you've worked with over the past decade, what do you do?
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
start start and how do you do it it's seriously so easy just like you have to start a full-blown podcast just start a show literally just like name a show and go live on your personal profile page on facebook and then also yeah exactly and then all of a sudden you have a relationship with people you've gotten their attention so then what do you do next hey that was so awesome i
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I think between you and I, we have a great time. We'd be able to collaborate. Could I tell you what I'm thinking about? And all of a sudden, you're like opening the doors to all these different things. And what it cost you was a 30-minute podcast episode. And now even if you don't have a Rolodex from decades, like I didn't, you can just start to play the game. Yeah, it's awesome. I love it.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Awesome. Love it. Thank you, Catherine. Thank you.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Because sometimes you hear about it and it's like, oh, like, are you getting VC Monday? Are you like acquiring the whole thing? And the answer is no. Like what a joint venture is, is you have one party that has a product and one party that has an audience. And you both agree to launch that together. So ultimately the person with the product pitches into that person's audience.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And so one person supplies product, one person supplies audience, and then you split a 50, 50. So anyway, so, so yeah, so how I got started with this was like you said, like I had built this course all about how to design funnels, but I didn't have a way to get traffic to it. When I first started, I'd only made 20 sales. I was living in my dorm room,
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literally in a shared room i had like an ikea bunk bed where you had like the the bed on top and the desk underneath and like i would like try to face my camera so you couldn't see the top of the bed like that's where i was at i'd made 20 sales and i was like just trying to figure it out and i um uh anyway and so i could like sell funnels but i didn't know i was trying to learn how to sell a product still you know like for my own and the nuances of all anyway but um but and i knew that my funnel works when i got people to it people were buying because i was good at funnels but i was like i don't have money for
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Anyway, so long story short, I was like, I got to figure out how to get traffic to this dang thing. Because if people get there, they're buying. But I was tired of, I was just like DMing people, blah, blah, blah. And I was like, I'm not, I don't want to like dance on social media. I like don't, didn't know how to do that. Yeah. And honestly.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
nobody needs to see that and the next thing is I was like SEO is really cool but it takes too long Facebook ads are risky because it costs too much and so like though I like had money for my funnel building business I was just like too afraid to like spend it on ads like I just I was too scared and so I was like I got to figure out how to get traffic to this thing I had heard about this concept called joint ventures and on paper it's the sexiest thing in the world right like just find somebody with an audience and then just convince them to let you pitch your product to their group and then they don't have to do any fulfillment it's great for them and then you just split it 50 50 I'm like
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
It's so awesome. So it's $0 up front. No risk up front for you. And then you only pay on the back end. It is so sexy. And then it's like, yeah, let's do it. And then you're like, dot, dot, dot. Like how? What do you mean, right? And so like you go look at all the advice and it's like go to networking groups. Develop relationships with people, blah, blah. I'm like very comparable to my other store.
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No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I'm just like too impatient. I'm like –
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
and I'm like I don't even what do you mean make friends like make friends and then what like that doesn't seem very friendly to me like I'm gonna make friends with you so that dot dot dot you'll sell my product like it felt a little bit like to me right and I was like I don't like that but I I could I just like I could see the math in it right where I'm like oh I could if I can just find like rather like I like the the goal is always a million dollars like
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
make a million, make a million, make a million. So I sold 20 units of my $1,000 course. I was at $20,000. So I was like, okay, I could either sell a thousand people into this course and just like pick them off one by one. I was like, or if I just find like 10 people that let me pitch their group and to make a hundred sales per that, it just was like numbers to me.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
It was like, I got to figure this out. Anyway, and so, again, we'll go into the mechanics later, but long story short, I figured it out how to get people to say yes to me. And it was just the most amazing thing ever because I would go, I'd pitch into a group, and it was a warm group. Like, people who trusted me because their group leader trusted me.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So they'd be like, it's like this selling online event. Like, a lot of people don't know me from Adam, but they're like, because Russell says she's cool, she's cool. Then all of a sudden, people are like, she's the expert. They don't even know who I am. And they're like, Russell said, right? It was the same thing. You go to any group. Catherine's the best at this wobble.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And they're like, I don't know her, but.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
he said so sure you know so you go in and i would literally do my webinar to them and we'd pitch it and then we'd get people into our program and we would just track the people that came and we'd sell on the back end and it worked so well that i was like why would i spend money on ads so i just and the beautiful thing about joint ventures is if they work once they're going to work again like if that audience liked it one time they work again and if you set it up the right way
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
then what we would do is we'd just set up a joint venture so that every six months to a year, we're just like going back to the same groups, which is even more awesome because you convert typically higher and higher on the following ones because the success stories that you show in your pitch are just success stories from that group. So like, hey, you don't believe me?
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
No, I came here six months ago and every single example I'm about to show you is from people in your group. Every single example, blah, blah, blah. Anyway, so I loved it. It was awesome. And, um, but the reality is I was like never intending to turn it into a product, which is seriously the same with funnel design. It's like so funny.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I just like run into a problem and I'm annoyed that everybody's answers take too long. So I just like figure out a way to do it better. And, um, anyway, so I'm just doing this and I started having people ask me like it cause it. When you look at the advice online, which is, like, you kind of need to schmooze people.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
A long time the advice was, like, send people, like, gifts in the mail, and then maybe you'll get their attention and maybe they'll talk to you. And you know you're someone that gets a lot of gifts in the mail. I don't get as many as you, but, like, I literally got one two weeks ago or a week and a half ago. And it was actually this really nice, like, picture of, like, Jesus and all this stuff.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
It was, like, sweet because I love Jesus. And I also am, like, I don't know who you are and I don't even know what you want to talk about. Like, I mean, why? Like, and so I'm, like, and it's, like, this, like, he looks like a middle-aged dude. And I'm, like, I'm not going to just, like, start a relationship with a middle-aged dude. Yeah, like, I don't know you.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
But, like, but if he would have sent me a pro, like, how I'll hopefully we'll talk about today. Like, hey, this is my intention in contacting you. This is why I think it'd be awesome. I think we should partner together. And I'm, like, I understand exactly what you're talking to. The nature of the relationship. Why is this going to be so cool? Dude, yeah, let's do it.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Anyway, but there's just so much false advice or just, I thought, ineffective advice on how to go about it. And so...
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
anyway people are like how are you getting other people to do that and that was I think a lot of the reason and why how I got your attention is because like a lot of people in your inner circle were promoting my thing and so um so that we like didn't know each other when I did kind of like make my initial pitch to be like hey notice me right it wasn't like who's this rando chick um I don't know maybe you could tell your story but I don't think it was and um anyway and so uh
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Long story short, people are like, how do you do this? So I'm just telling them, telling them, telling them. And my system's OCD brain is, like, very, like, methodical. And so they're like, oh, my gosh. Like, this is amazing. So, like, one friend would call another and then another. And all of a sudden, it's like, oh, I think I have a product here.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And the thing that's so cool is I kind of fell in love with it because I love my initial – like, my first big product took off was CF Design. So, you know, and I love that because it can take – It can allow anybody genuinely to make money online. It's so fun. And you make money online by helping other people make money. It's just like this beautiful gift that keeps giving.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
But I loved partnerships because there's just like this beautiful truth that you could do more together than you could do apart. And I just like I was just like so meaningful for me to be like, oh, my gosh, like because we decided to work together, there is a result that neither of us could do separately. And it just like came alive to me.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And so I loved like that concept on how to work with people. But I also didn't know like. I don't know. I didn't know if it was just like, oh, I just had a good offer or like, oh, maybe I was charismatic. Like, I don't know. And so I started teaching other people, but I for real wanted to see if my framework would work for other people. So enter this video you saw.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So my husband and I, we bought this house and we, it's a 1955 house and we loved it because the whole, like the back thousand square feet of it, that makes it sound like it's a huge house. It's only a 2000 square foot house, but half of it is glass. And we were like, ah! We just like fell in love with this random house. We literally like, it is like in this like old cutie neighborhood.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
We were obsessed with our neighbors, but like, you know, and God's just like mind and heart. It was like, you were supposed to live here and we like loved it. So we took it and we're like, it'll be so romantic. We'll like read to the house. It, I, it was romantic and it was insane. It was insanity. Like I, I. My husband's like, let's do this again. I was like, should we? I don't know.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Maybe we can, but we can't live in it at the same time. It was like too crazy. But, um, but so we have this house, but we finally finished the house and like, we were living in shambles. Like we stripped everything down to the floorboards, like everything. So when, by the time we finally had a house, like it was the most amazing, you're like, is this the most beautiful house that has ever lived?
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I worked really hard for that last name. I searched high and low, the amount of dating apps. Let me have it, okay? Come on.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Like, I'm just like, I'll put up any mansion. And you know, when you like put something in, it'd be so funny. We'd like drive by like a huge house, be like, our house is better. You know, it's like so funny. But anyway, so we had this sunroom. But, again, because we, like, ripped it to shambles, like, we had no furniture. Like, and we were both coming from apartments.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Like, we didn't have furniture anyway. So we had to, like, buy furniture to furnish the house. So I was, like, why don't – I need to, like, prove that this joint venture concept is true. So why don't we just leave our house open? Because it was just, like – it's basically, like, 2,000 basically open square feet because we just, like, knocked down every wall. Yeah.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And so it's kind of like an event center almost. I was like, why don't we just like have people pay to come here and I'll teach these concepts. And I decided to do it because I really wanted to see if it worked. So rather than people buying like, hey, come to my house one time, they would buy like three sessions. So they'd come month one, month three, and month five.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And then I had a second group that came on two, four, six. And so I'd be so like in month one, I'd be like, okay, this is what you need to do. Go do it. And then month three, how did it go? And then Kate, go do this and that. And the whole purpose was to build an offer. And then can you actually go sell it via joint ventures? Anyway, and so we called them sunroom sessions.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And like, and so this campaign that I like did was like, I'm burning everything. everything to the ground. And so essentially it was just like, uh, like we're like, uh, I used to be the funnel girl. Now we're starting on this venture. And the reason I still love funnels, but it was just like rolling, you know, like it was what it was. And you, uh, you know, your soul just calls to other things.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
So it was running, like we actually didn't have ads or do adventures to it, but like it was living its life and it was fine. It was like, it's ready to build like the next step of the value ladder anyway. And so that's, I remember you messaged me. You were like, dope. You're like, don't bring your message. He's like, you could sell this. Like you could tell like, don't.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
And I was like, don't worry. I'm not selling. Like I'm not doing that. I just remember saying like, don't burn it down.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I know, but here's the thing. I was Catherine Jones for too long, but I have to have it.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
Yeah. I was like, it's good. I got him. I like message. That's awesome. Anyway. So we did, we had people come and, uh, and like, and I was telling him back here, like we intentionally invited like any and everyone I wanted to have like really established entrepreneurs and brand new entrepreneurs. Cause I wanted to see where the framework broke. Um, because I,
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
I just wanted to make sure if I was selling it, it worked. You know, like I, like for me, I just like, I feel like I want to be really, really, really, really sure. Cause if I'm really, really sure, then I can go on and I can like pitch my face for days. But if I don't, then I, I feel like I'm like lying, you know, it's like, it gets a little slimy. So I had people come and it was awesome.
The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
It was so fun. First of all, I love doing events in my house because I don't, I just wake up and I didn't have any furniture. So it was like, guys, come on in. It was like fun. Like our kitchen wasn't even done yet. Like it was crazy. It was so fun that we just like catered food. It was so great. Yeah. But we just had people come, and I was like, okay, step one, great. Step two, great.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Es ist, um zu ermöglichen und um die Möglichkeit zu bieten. Und ich erinnere mich, als ich diese Definition lernte, war ich so, naja, was ist in der Welt Entrepreneurship dann? Ermöglichen und die Möglichkeit bieten. Das ist genau, was du tust. Das ist genau, was ich tue. Und so dachte ich, als ich das verstanden habe, war ich so, okay, alte Freundin, sitz runter, weißt du, weil ich so war,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Then I could see that me being an entrepreneur, which was enabling and providing opportunity, was only refining myself for what I was doing inside the home, which was enabling and providing opportunity. And that what I was doing inside the home would one day sharpen what I was doing outside and outside and inside. And also I was just like, it's actually just the same game.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
It's just like, where are you putting your focus? And once I learned that, then all of a sudden I was like, it makes sense that my soul is like yearning to like enable and provide opportunity for my children and for others. Like it wasn't like, oh, I want to be a business owner and I want to be a mom. I was like, I'm just actually looking at this all the wrong way.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
What I want to do is do what I think we've been like divinely programmed to do. Like God is the creator of this earth, right? We learned like Genesis 1. The first thing he teaches us is I, God, am your father. So I made you and I made the earth. I'm a creator, I'm a creator. I enable, I provide opportunity. And so I think as his children, enable, provide opportunity.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And it just made so much clarity for me so that when I found people that encountered me or my path of life, whether it was somebody I was dating or a college roommate or a family member or whatever, it was just okay. Es war einfach so, ich fühlte mich dankbar. Ich fühlte, dass Gott mich zu Wahrheit geführt hat. In meinem Geist und Herz. Es machte Sinn für mich. Es war richtig in meinem Herzen.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich betete darüber. Ich dachte, das ist wahr. Das ist, glaube ich, warum ich mich anrufe, all diese Dinge zu tun. Und wenn du es anders siehst, ist das auch okay. Und ich bin hier, um zu glauben, dass Gott dich vielleicht anrufen würde, um ein anderes Leben zu leben. And that's only rad that you're following that.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But for me, it just really took me to understand what it took me to was getting to the depth of the question is, why am I trying to do what I'm trying to do? Like, why am I so obsessed with being on these webinars? Why am I so obsessed with trying to learn how to make money online? Like, and it made me kind of like pull back the fact that like. Und dann, wenn ich das gesehen habe,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und auch jetzt, dass ich verheiratet bin und ein Kind habe, das ist das Spiel. Was ist die Balance in Bezug auf, wo ich mich fokussiere? Aber das ist die Fähigkeit. Das ist, was ich tue. Und hoffentlich auf diesem Podcast. Hoffentlich, wenn ich mein Baby in einer Stunde sehe, richtig?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Wie kann ich Lucy ermöglichen und die Möglichkeit für Lucy in den nächsten vier und einem halben Stunden, bevor sie zu Hause geht? Das ist mein Job. And then while I'm on this podcast, how can I enable and provide opportunity for everybody that listens to this? That's my job right now. Anyway, so yeah, so I think it is just brutal when people don't have the same eyesight as you.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But I also think it's a gift because it forces you to say, well, why do I see things so differently than you? And am I wrong in that? Or do we just have different views? And it's just okay.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Can you believe it?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I know. No one thought it could happen. Myself included. God is good.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I do, in fact, have a baby, yes.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Yeah, that's what I love about this. I called a game of like building and selling funnels is that there are levels to it. So there's some things like brain surgery. They're not levels like like if you only know like part one through two, you should not operate on somebody's brain. Right. But that's a beautiful thing about funnels is that it actually really is broken up.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
So if you only have mastered kind of this first skill, you can still monetize it and then you can master another skill, monetize it. And so. Was ich wirklich einfach gelernt habe, was ein Funnel ist, wenn jemand es nicht kennt. Es ist wie eine Reihe von Webseiten zusammengefasst und es ist wie ein 24-7-Betreiber für dich.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so wiederum, sie sind wie Babys stecken, die Hand von jemandem durch den Verkauf halten. Und so, was du als Funnel-Builder tun willst, ist es, herauszufinden, okay, was muss ich auf Seite 1 aufbauen, um sie zu kaufen? Und dann, was muss ich auf Seite 2 aufbauen, um sie zu verkaufen? Was muss ich auf Seite 3 aufbauen? Blablabla.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I don't even know.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so war mein systematischer Gehirn so, okay, was sind die Patterns in dem? Und im Endeffekt, was ein Funnel alles betrifft, ist, dass du eine Strategie brauchst. Und dann, also, was für echte Pages habe ich zusammengelegt? Fast wie ein Instruktionsblatt. Und dann musst du die Aspekte haben. Also, was sind die Wörter? Was habe ich eigentlich auf den Pages zu schreiben? Brauche ich ein Video da?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Brauche ich Bilder? Also, du brauchst alle Materialien. Und dann musst du sie alle zusammenbauen, wie Design. Ich sage immer, wie ein Funnel, wie Ikea-Furniture. Du brauchst ein Set von Instruktionen. Und du brauchst alle missverbauten Teile, wie Video-Ads oder Schrauben und Holz. Und dann musst du es zusammenbauen, damit es in etwas Gutes aussieht. Ja.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
2015, okay. Yeah, 2015, maybe 2016. I was like just learning about like making money online. I was using Leadpages, forgive me. I didn't know. Wow. Ich weiß, dass du das wirklich gemacht hast, aber das ist das, was ich für jeden, der das hört, benutzt habe.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And I think for so long the skill was taught of like, you need to be a master at strategy and you need to be a master at assets and a master at design.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Oh, well, it just takes a while. Like, it just takes a second, right? And especially if you're... Like doing it on your own, right? And don't have you as a coach. But like it can just take a second. And people are like, yeah, but like maybe it's not. But I always like to go back to Ikea.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Like seriously imagine that somebody comes to you and is like, hey, like design a set of furniture from scratch. And then like I not only want you to like build out the instructions how to do it, but I want you to like somehow cut the wood in a way that can like get together and then go build it. Like I'm like, I don't even know what you're talking about, right?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But if somebody handed me a piece of Ikea furniture in a box with instructions.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And they're like, Catherine put this together. I don't need, I really don't need that much skill to do it. And that's actually the beauty of funnel building is like, it's such an easy to entry market because most funnel, because there's opportunity like that with the design game. So. A lot of people, like you're doing a ton of the educational work yourself to like get people on board.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
This is what a funnel is. Your business needs a funnel, funnel, funnel, funnel. So people go and build a funnel and they realize they don't know how to build a funnel. And they also really don't care to build a funnel. They're like, oh, like I want to sell online dance classes like to couples. And they're like, I could care less about learning marketing.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I just want to find clients to sell my actual thing to. So they went through and tried to build a funnel. So they got a strategy. They like figured out some sort of strategy. They have like a video. They have even words, right? But like they put it together all in the wrong order, all in the like, it's not optimal.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Was so großartig ist, ist, dass es so viele Leute gibt, die Schritt 1 und 2 ziemlich verschlossen haben. Und oftmals können sie das tun, weil sie ein Experte in ihrer eigenen Kunst sind. Ich weiß, wie man Ballraumdance für Mädchen sprechen kann, weil ich seit 20 Jahren Ballraumdance für Mädchen beibringen habe. Sie wissen, wie man es sprechen kann. Sie haben...
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
They're pretty close on the strategy if they haven't nailed it already and then they're really good at their assets. But they go to actually build it in the software and they either logistically don't know how to use the software or they build it and it's ugly. In case you're wondering, there's a study from Stanford and Google.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und du weißt, wenn du in dieser Phase des Geschäfts bist, wo du denkst, ich weiß nicht, was ich tue, also tue ich alles und ich bin auf jedem Webinar, der je existiert ist. Also war ich auf einem öffentlichen Webinar und es war am Ende und es war ein Q&A und jemand in der Chat fragte. What software did you use to build your order form page?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
People determine the credibility of your website in 0.05 seconds and over 90% of what you're judging is your design. So you could have the most incredible offer in the world, but if people don't stay on your site long enough to actually see what you're selling, you lost the game. So not only does your site need to look good, it needs to be optimized as well.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
It's one thing to have it look good, but it needs to look good in the way that people want it to look good. A funnel that's selling ballroom dances for couples should be designed differently than if you're selling a fitness program for mom. Then it should be designed differently if you're selling a fitness program for college boys.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Just think about how different a fitness page for a mom and a fitness page for college boys, they should look different. The design should be different.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Anyway, and so, but that's what I love, is that, like, the market, like, there's so, there's such high demand for this skill, because every funnel, every product needs, every product needs a funnel, but there's also such demand for this lowest, like, lowest hanging fruit of just funnel design work, because a lot of people have tried themselves to build a website, to build a funnel, and, like, it's not making money.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
They know they want a funnel, but they can't get it. And that's where I think this really low-hanging fruit of funnel design, the skill that doesn't take long to learn, if you know the right way to do it, is so amazing. Because you don't have to reinvent the wheel, you just go build IKEA furniture.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
It's like, oh, you put together the bookshelf wrong, let's unscrew the bolts and make sure we put it in the right order. And there you go, your bookshelf or funnel actually works now.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja, und vielleicht kann ich in der Geschichte kurz zurückgehen. Ich habe gesagt, ich habe immer nur Lead-Funnels gemacht. Aber am Anfang konvertierten sie nicht tatsächlich. Und das war, weil sie so dreckig waren. Sie waren es einfach wirklich. Und das war, als ich das Studium herausgefunden habe. Das war, dass Leute die Credibilität beurteilen. Und ich war so, verdammt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und ich war ehrlich gesagt überrascht. Ich war so, das sieht nicht gut aus. Ich weiß nicht, warum mein Name damit verbunden ist. So I go to go figure out, like, how do I design? And everybody was like, go back to design school, go learn Photoshop, you need to learn coding.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And I never want, it like actually is comical to me that I have made the name for myself in the funnel space as a design girl, because I'm not a design girl. I just wanted my crap to work. I'm just trying to have impact inside my home and outside my home. I'm trying to build a business. I have kids one day and like, dang it, you know. And so everyone's telling me to go learn all this design.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And just like on a one-off, the guy was like, oh, we use ClickFunnels. And he just like went on. And I was like, click what? Yeah, and I just like had never heard about it. So I just like Googled it. Or so I just like looked it up. And then, of course, you know, you're retargeting me.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And I was just too stubborn to do it. And so I was like, there's got to be a way to not do that. And so that's kind of what led me to this hacking idea. I've been introduced to it by you. And hacking just means modeling, like find the patterns and then model those in your own. And that's when I was like, I don't need to be a designer. What I actually need to do is just be really exceptional.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
um die Pattern zu finden, die funktionieren.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und also für mich ist es wirklich so einfach, es kommt darauf an, okay, wenn ich eine Funnel bilde für die Person, die Ballroom-Dancing verkauft, dann gehe ich online und ich werde sehen, ich werde versuchen, andere Leute zu finden, die entweder Ballroom-Dancing verkaufen oder Fitness-Klassen über Zoom verkaufen oder irgendetwas, wie eine Live-Service über die Internetseite.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und sie sehen, was ihre Funnels haben. Welche Farben sehe ich mit den Farben, die sie benutzen? Welche Farben sehe ich mit der Hero-Sektion? Haben sie eine große Bildung des Leiters vorne? Haben sie eine große Headline? Was ist das Farbsystem? Es ist verrückt. Manchmal gibt es einige Nischen, wo es so ist, wow, Gelb ist die Farbe. Und wie ein dunkles Gelb. Du bist verrückt. Jeder benutzt Gelb.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber du bist so, großartig. Ich meine, wie... Ja, und das war auch eine Sache, weil ich nicht versucht habe, ein Designer zu sein. Ich wollte einfach nur arbeiten. Ich wollte nicht in der Anfangszeit nicht sagen, oh, wie weiß ich, dass das funktioniert?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich habe mir nur gedacht, okay, wenn diese Person genug Geld hat, um Ad Spend zu machen, was ich weiß, dass sie das tut, weil ihre Pages auf Google ranken oder ich sehe sie auf Facebook, dann müssen sie etwas mehr wissen als ich, weil ich nicht für Ad Spend bezahlt habe. Also würde ich sagen, Das ist großartig. Das sind Schritte, die ich in meinem Geschäft machen muss.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Sie betten tatsächlich Geld auf dieser Webseite, dass es funktioniert, weil ich sehe, dass es auf Google oder Facebook sponsored ist oder was auch immer. Also werde ich diese Webseiten vertrauen und diese als Modell verwenden. Und das ist wirklich das, was ich gemacht habe. Ich habe nicht versucht, Designer zu sein. Ich habe nicht versucht, okay, lasst uns mit dieser coolen Konzeptidee kommen.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I got like an email for your .com secrets book, read the book, cried in my college drawer room because I was like, finally, this all makes sense to me. And then, you know, one thing after another. It's like amazing. Anybody that's following you, it's like you tell us what you're doing to sell us. And we even know what's happening when it's happening. Ja, so cool.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I do have to say, like, I meet designers and I'm like, I wish I had your skills, but I don't. Like, anything that looks good that you've ever seen me produce, whether it's a funnel or a slide deck or anything, is literally, like, for these slides that I just did, I just literally went to your selling online event. I was like, okay, how do you do this pitch slide? I said, nice, love it.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And I just like, okay, I'll like, what is working? Go on, put it in there. Anyways, and so that's how it worked. And so, um, Es ist wirklich interessant. Ich denke sogar mit dem Thema Marketing. Manchmal denke ich, Marketing oder ich bin ein Marketer, kann sich fast so magisch fühlen. Und es ist wirklich nur ein Organisationproblem. Marketing ist alles Organisation.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Kann man die richtigen Teile in den richtigen Ort bekommen? Und also für dieses Wort wie Funnelhacking, was die Pattern und Modellung finden, oder Design, die Design-Pattern und Modellung finden. Es ist nur Organisieren. Wie kann ich die Farben finden und kann ich diese Farben in dem gleichen Ort und meine Sachen und so weiter.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so und so in dieser Weise waren wir, ich konnte, wie du weißt, die Design-Systeme hacken. Und das ist so, und das ist so, wie es angefangen hat. Und ich denke, für jeden, der sagt, oh, ich bin kein Designer. Willkommen im Club.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und das ist das, was ich auch immer toll finde mit Design Hacking. Wir versuchen nicht, gute Designer zu sein. Was wir versuchen zu machen, ist zu modellieren oder zu designen in einer Art und Weise, die sich konvertiert. Also manchmal gehe ich durch den Prozess und ich muss mich selbst beobachten.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Es ist so interessant, wir haben das Selling Funnels Challenge gemacht und wir haben ein Zertifikationsprogramm, das Menschen lehrt, wie man es macht. Und als ich das Training für das Zertifikationsprogramm machte, habe ich ein Funnel gemacht,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
for one of my neighbors because I was like brand new business like let's see and one of my neighbors who's trying to sell like her online coaching services so I literally go and I like show everybody like here's how you find the funnels that are working like here's how you know the funnels to or the pages to actually take patterns from so I'm taking patterns from I'm like writing it all down and then I start to design it and I was like I don't like how that looks I'm going to tweak it and then I like even myself I was like actually it doesn't matter what I think looks good it's what the market decided and so I'd like go back and I'd be like okay great learning
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But it's like amazing because sometimes we catch ourselves and we're like, I don't like how that looks. And there's a difference between like, oh, I'm designing for things to look pretty. Because who cares if your thing looks pretty if it doesn't make you any money. So it's really interesting. Like sometimes you'll see like in the supplement world, like especially selling to old people.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I shouldn't say older people. People that are older than me.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Well, so am I. I know, literally. Oh my gosh. But if you're selling to older people, like if you have a really sleek design, it's really interesting. It converts worse because it's overwhelming. Whereas if you have like a website that kind of looks like it's from the early 2000s,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und es tut mir leid, weil ich so dreckig bin, aber ich denke, das ist das wunderschöne an diesem Konzept von Funnel Hacking oder Design Hacking, ist, dass du nur, wenn der echte Objekt am Ende des Tages ist, Cashflow und Sales. Und so was du tun willst, ist, die Pattern zu finden und du musst dich einig sein. was du für dich interessierst, wie es aussieht.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Denn du versuchst, es für den Avatar zu optimieren, der durchkommen wird.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja, aber es geht zurück, ich denke, zu diesem Konzept, wie man die Möglichkeit erlaubt, die Möglichkeit zu bieten, die du hast, dich aus dem Weg zu bringen, um zu sagen, okay, mein Hauptobjektiv ist, jemandem zu helfen, der in Schmerzen ist, um nicht in Schmerzen zu sein. Und was du tun musst, ist, dass du den Menschen in Schmerzen hast, um tatsächlich zu hören.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so, wenn du zu Gen Z markierst, musst du herausfinden, wie man sie aufmerksam machen kann. Wenn du zu Boomern markierst, musst du herausfinden, wie man sie aufhören kann. Und ich denke, es ist einfach unglaublich, ich denke, zu kommen in das Spiel an diesem Punkt. Ich meine, du warst einer der late-stage-Pioneer von diesem Internet-Marketing, oder? Wo du uns von... Physical Marketing, right?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Like mail. What's it called? Direct response? Yeah, I can't remember. I didn't do it. To like internet marketing. But that's why I just think we're so lucky. Because you're never having to reinvent the wheel. There's so many people out there that are doing it good. That you can model it. And there's also so many people out there doing it bad. That you have so much opportunity. Yes, it's so awesome.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Yeah, I just Google search as if I am the person trying to buy the product. And so like same thing. Yes, exactly. And so you go and I click on everything and I do it. And then what I love about what your process is too is oftentimes like you get the best sample size if you wait for a few days because people are going to retarget you. People are going to do this.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
We were just talking with our friend Greg, who does the program. He's like, I click on every single ad and in my Instagram I have like folders for like, these are great internet marketing ads and these are great this and this is amazing. Das ist so cool, aber es ist wirklich unglaublich, wenn du den Prozess verstehst, wie man die höchsten konverterten Items in deine Funnels einbauen kann.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Wenn du verstehst, wie es funktioniert, ist es einfach da. Du kannst es einfach einfach nehmen.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
It is amazing.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Oh, yeah.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Yeah, well, like my parents, so my Gen Z siblings, they're all about TikTok, but my parents are also on TikTok. I love it. But they also will be like, oh yeah, like they'll always be like, you're on the wrong side of TikTok. Because my mom is on TikTok for gardening videos, crochet videos. She has workout, like stay flexible videos, right?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Because she's just turned 60 this year, like how to keep your mobility. My dad is like so funny. He loves like backcracking videos. But he also loves like Napoleon Hill stuff and like business stuff. And then my Gen Z siblings are like,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
ariana grande you know like taylor's not even that's probably two millennial i don't even know what they're listening to but like it's so interesting when it's called like oh like you're on the other side of tiktok because on this and and in one way it's actually amazing right like that the algorithm just conforms to what you want in some ways i think there can be some negative side effects that in the world but but from a marketing standpoint it is awesome because you basically have um it's like a it's a search engine tool
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Speziell für Produkte, die Marketing sind. Und dann denkst du dir, oh, wenn sie Geld haben, um Ads zu machen, ist nichts passiert. Und das ist ein tolles Ding, um zu modellieren.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja, absolut. Und je mehr du ein Portfolio hast, desto höher kannst du es machen. Und ich würde sagen, dass auf der Anzahl von Leuten, die sich damit beschäftigen, du von 2.000 bis 5.000 bis 6.000 Euro pro Bild machen kannst. Cool, großartig, weil du alle deine Sachen neu designst, alles neu designst, alles neu designst, alles neu designst.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und einige Leute sind wirklich, ich meine, bevor wir in die Kräfte gehören, das war alles, was ich anderen gesagt habe, was ich tue, war Design. Und sie bauten dieses vollständige Geschäft. Sie mussten nicht mal deine Bücher lesen, was ich ihnen immer gesagt habe, keine Sorge. But they didn't even have to, right? Because we're not focusing on strategy.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Because they would come to them and the target audience would always be like, I know exactly what I'm trying to build. I know exactly what product I'm trying to build. Whereas when you start to go to this next level, which is, hey, I'm going to get really good at strategy, which is essentially, again, thinking of Ikea, I'm really good at figuring out which funnel you need.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
So somebody comes to you and they're like, I want to sell, like I'm an online, I will just keep going this example. I teach bottom dancing to couples and I want to take it online. And most times that's like all somebody knows. They have no idea what a funnel is or if they do, they don't know which funnel type to build. That's when you can come in and when you start to know strategy.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
then you can start to charge a lot higher dollar because then you also know how to start creating their assets. You know how to start building their copy. You know what video scripts to make them. It becomes really, really exciting. And so at that point, when you master that, you go from three to four figures per build to four to five figures per build.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Because again, and some people, I think money is always tricky for people. Everybody comes with money baggage, good, bad and ugly, you know. And sometimes selling can feel really hard and all these different things. But the thing that I love and why I don't feel any...
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Hesitanz und die Anzahl der Leute, die fünf Figuren für eine Funnel-Buildung, für mich jetzt, richtig, ist, weil ich die Strategie verstehe. Ich verstehe die Kreation von Asset. Ich bin wirklich gut am Design. Also weiß ich, dass das, was ich sie baue, nicht nur so ist, oh, hier sind einige Webpages, die nie etwas tun werden. Es ist, oh, ich habe dir nur eine Seller-Maschine gebaut.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I built you something that's going to make you money. And when you can build something that makes people money, you can always charge people money. Like you always have a skill set that people will pay money for. So really like phase one. And what's so amazing about this is, again, is like the road to entry is just so easy. You can start making money.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und dann, wenn du sagst, oh, ich möchte anfangen, einen höheren Dollar für das zu machen, lerne die Strategie, lerne die Assets, stelle es alles zusammen. Du fängst an, deine custom Furniture zu machen, richtig? Und du kannst von da aus in eine vollblendige Karriere werden. Und dann, das ist etwas, was ich auch liebe, weil wir sind so, okay, dann ist das Spiel vorbei.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und es ist so, oh, nein, du hast nur angefangen. Weil dann, was du tun kannst, ist, dass du sie optimieren kannst. Because like a true funnel, right? Like if you have a funnel up, like the best funnels are living, breathing, optimized, changing, right? Like you have 100 people go or 500 people go through the funnel and like you should be smarter than when it started.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And so you take what you learned like, oh, like tweak, tweak, exactly. And then 500 people more go through and you tweak and 500. And so then you can start to charge even more in terms of like, oh, like you can pay me anywhere from 1,000 to 5,000 bucks a month to just like keep optimizing your funnel.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But when you have that much volume.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich habe mal ein Trainingsvideo von dir gesehen und du hast dir einen Google-Spreadsheet gezeigt, einen Video von einem Mann, den jemand dir gesendet hat. Und es war so, okay, hier sind die 40 aktiven Tests, die wir haben. Das ist das heißeste, was ich je gesehen habe. Ich liebe es, dass du 40 Funnels hast, die du testen kannst. Ja, genau.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja, also, ähm. Ja, also ehrlich gesagt, wie das Ganze angefangen hat, habe ich mich als Entrepreneur nie erwartet. Ich war nur in der Schule und ich habe mich ein bisschen um die Majoren gewandert, aber sie waren alle Kunstmajoren. Ich war ein Pianoperformance-Major und dann war ich ein Filmmajor. Ich war einfach um die Majoren gewandert. Und dann habe ich mich für meine Kirche eingeladen.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und es war so cool zu sagen, oh, ich erinnere mich, es war so ein kleines Ding, es war so, oh, wir haben die Konversion erhöht zu 6 Prozent, zu 6,8. Und dann die nächste Kolumne darauf war, wie viel Revenue das Ad war. Und es war so 217.000 Dollar, weil es von 6 zu 6,8 ging. Ich war so, wow. Dang, I freaking love this game. But it's just a game, right? And I think it can feel overwhelming.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
You're like, oh, tweak the headline, do this. It can feel like random and sporadic. But just like there is patterns with design and patterns with assets and patterns with strategy, there's patterns with optimization. Where it's like, okay, we know that this is the first thing we test. Und dann, wenn das funktioniert, super. Wenn es nicht funktioniert, machen wir das nächste.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Oder wenn es funktioniert, super. Dann sehen wir auch, ob das nächste funktioniert. Das nächste funktioniert. Aber das ist das, was meine Seele liebt an diesem Spiel. Es ist so, dass alles ein Prozess ist. Und es ist einfach so, starte hier, fahre weiter. Starte hier, fahre weiter. Starte hier, Troubleshoot, fahre weiter.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Also, das ist das, was ich auch liebe, weil dann kannst du beginnen, Recurring zu versuchen. Und dann, wenn du es liebst, und du wirst witzig darüber sein, weißt du, dass Funnels und das Spiel alle kaputt sind. Aber du denkst, oh, ich brauche Strategie, ich brauche Asset, ich brauche Design, ich brauche Optimisierung. Genau. Yeah. It's really cool. And, um,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Das ist das, was ich liebe. Ich sage dir was, manchmal kann ich es nicht glauben. Ich sage das zu meinem Mann oft. Es ist eine verrückte Welt, in der ich nur eine Idee habe. Besonders, wenn du Bildungsprodukte verkaufst. Weil alle Bildungsprodukte sind, dass jemand den Pattern herausgefunden hat. Und dann verkaufst du den Pattern. Das ist es.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich verkaufe Produkte auf Design, weil ich die Pattern herausgefunden habe. Ich verkaufe Produkte auf Partnerschafts-Traffic, weil ich die Pattern herausgefunden habe. Es ist unglaublich. Es sind Ideen, die du hast. Wenn du die Pattern herausgefunden hast, bekommst du Resultate. Und dann ist es einfach unglaublich. Ich kann einfach ein Video filmen.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Es ist fast so, als würde ich eine Page online colorieren. And then you make money. I'm like, it's crazy. It's amazing. But the thing that is amazing, it's not unethical. It's just like... It really is just like the ease right now of, if you understand the game, taking product to market and then market to money in your bank account can be really fast.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich habe in L.A. gewandert und ich habe in ritzigen Bereichen gewandert, wie Beverly Hills, Bel Air und dann in Compton und Watts. Auf beiden Seiten. Ja, genau. Und ich erinnere mich an mein Zuhause und als echter Millenial bin ich fast überrascht, dass ich das sage. Ich bin so ein Teil des Stereotyps.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I bet that was terrible, because I don't even like doing that now.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber ich kam zu Hause und dachte mir, ich weiß nicht, was ich tun möchte, aber ich will einfach Leute helfen. Und ich wusste nicht, was das bedeutet, aber ich wusste, dass es einfacher wäre, Menschen zu helfen, wenn ich Geld hätte. Also kam ich zurück und ging nach der Universität und ich war so, hey, ich möchte meinen Drogen in den Geschäft wechseln. Und sie waren so, du hast zu viele Kredite.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich kann so viele Agents wie ich will. Ich weiß, es war wirklich lustig, als wir zusammen an Projekten zusammengearbeitet haben. Es war wirklich lustig, deine internen Prozesse zu sehen, weil ich dachte, oh ja, meine Agentur macht das, seine Agentur macht das. Es ist lustig zu sehen. Aber das, was ich liebte, war, dass du einfach eine Submit-Form hast. Es ist einfach eine magische Form.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Was auch immer du willst, wenn du ein Funnel, ein Video, ein Design oder etwas willst. Magisch geht alles. Ich habe immer Fragen gestellt, weil ich weiß, dass ich dieses Hat trage, aber diese Person trägt dieses, dieses, dieses. Ich frage, mit wem spreche ich? Und sie sagt, einfach in die Form stellen. Und es kommt sofort raus. Und ich sage, okay, wir brauchen ein Video für das. Wer fragen wir?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Stellt es in die Form. Ich sage, großartig. Aber es ist so wunderschön. Es zeigt dir, wie eine Agentur arbeiten kann. Du bist wirklich so entfernt von dem gesamten Prozess. But I think the beautiful thing about it is you're wearing the right hat. And like for me, like I kind of like to be involved in the process. So I still want to wear this hat and this hat.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And anyway, but I just think that's a beautiful thing too, is you can... It's just a lever you can pull. If you only want to do this on the weekends or before work or while your kids are napping, because there's low-hanging fruit, you can still make money and it doesn't require a lot of time. You can still play.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Whereas if you want to make this a full-blown career, where you're like, oh, I'm here and I'm managing all these people, you can have a million-dollar-a-year agency. Anyway, that's just what I love. Again, the game is accessible to anyone if you understand the patterns involved so that you can reach the appropriate level of fruit, I guess you could say. That was fun.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Du musst rausgehen. Du musst deinen Major beenden. Und es ist einfach das Beste, was mir je passiert ist. Weil ich dachte, ich muss es mir selbst herausfinden. Ich wusste nicht, was das bedeutet. Also habe ich angefangen, Bücher zu lesen. Und Personal-Finance-Bücher. Und einer meiner liebsten Leute ist Ramit. Einer meiner liebsten Autoren ist Ramit Sethi. Er schreibt Personal-Finance-Bücher.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich muss nur sagen, für alle meine analytischen, logischen Freunde, die wie ich sind, dass das die schrecklichste Part ist. Aber es ist nur schrecklich, wenn man nicht versteht, was der Pattern ist. Und für mich, wenn ich etwas Angst habe, ist es so, dass ich den Plan nicht weiß. Ich weiß nicht, wie ich es machen werde.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Er hat eine Netflix-Serie und er ist ein Schritt-bei-Stepp-Typ für mich. Ich war einfach so, er ist so, Nummer eins, gib dein Geld hier. Nummer zwei. Und ich war so, danke. Was ist sein Buch?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber wenn du sagst, oh, das ist so, wie es funktioniert, dann ist es wie, oh, es ist nur eine Nummer.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und also für mich, als ich dachte, okay, was ist eigentlich Verkauf? Weil ich denke, Verkauf kann ein schlechtes Rappen bekommen, weil Leute über es schlank sind, richtig? Sie schlagen dich dazu, etwas zu kaufen, was du nicht willst, oder sie überzeugen dich, dass du ein Problem hast, das du nicht hast. Es kann wirklich schlank werden, wirklich schnell.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber wenn ich denke, Verkauf ist richtig gemacht, bedeutet das, dass jemand eine Schmerz hat und du die Remedien anbietest und beide Parteien sind glücklich am Ende, weil die Person mit Schmerz nicht mehr Schmerz hat und die Person mit der Remedien kompensiert wurde, richtig? Und für mich, wenn ich ein Funnel-Builder bin, was macht ein Funnel-Builder? Sie bauen Sales-Funnels.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Funnels, die Sales bringen. Das ist der Remedien. Ich bringe Sales. Also wenn ich für Klienten suche, was ich eigentlich tue, ist, dass ich für jemanden in Schmerzen suche. Und was ist der spezifische Schmerz, den ich suche? Ich suche für jemanden, der Sales braucht. Und die lustige Part ist, dass das jeder in der Geschäftsführung ist.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber die Realität ist, dass auch jeder Essen benötigt. Aber je nachdem, wann du ihn am Tag fällst, braucht jemand mehr Essen, als andere Menschen. Wenn du 24 Stunden nicht gegessen hast, ist diese Person in viel mehr Schmerzen, als jemand, der sagt, ich brauche später Essen, aber ich habe nur Frühstück. Was ich also gerne tue, ist, dass jeder Geschäft mehr Verkauf benötigt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber es gibt einige Menschen, die in mehr Schmerzen sind als andere. Und das Wichtigste ist, dass die Leute typisch laut über ihre Schmerzen sind und sie zusammenarbeiten. Es ist wie wissenschaftlich beobachtet, dass Menschen mit gemeinsamen Interessen und gemeinsamen Schmerzen zusammenarbeiten. Und nicht nur im Menschen, sondern primär online.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so wie du, zum Beispiel, du bist wie eine erstaunliche Person, die Menschen von ähnlichen Interessen zusammengebracht hat und deshalb ähnliche Schmerzen produziert, richtig? Und du bist wie... Build funnels, online business, blah, blah, blah, because you're new and they don't know, right? It's like, oh, I built a funnel, but dot, dot, dot.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Das ist ein tolles Buch. Ich empfehle es. 10 aus 10. Er ist so großartig. Und dann, weißt du, du fängst an, all diese Dinge zu machen. Ich fange an, Ads zu machen. Und es blüht in den persönlichen Entwicklung, was in Internet-Marketing blüht. Und ich wusste nicht, was passiert ist. Ich erinnere mich wirklich, ich bin wie, ich bekomme E-Mails. Ich bin so, wie, wie kommen diese Leute meine E-Mails?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Like it didn't, it didn't like pan out the way that I want because they didn't understand the strategy or the asset or whatever. And so what I like to do is I literally just like go to like to go to the ClickFunnels group or like online business groups or internet marketing groups. So they're on Facebook or, or I follow like YouTube people look for people in the comments or Instagram or whatever.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But I literally just go and people will, Ja. Ja. Ja. Ja. Hey, I'm trying to get this funnel to work and it's not working. Or I want to sell this product, but I don't know how to start. Or blah, blah, blah, blah, right? And all of a sudden you're just looking and you're like, ding, ding, ding. That is a person in the pain that I can solve. Like that's a person that needs more sales.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And I know I have the skill set to build something that can bring them sales. And so... Und wenn ich darüber nachdenke, ist es ein sehr logischer Ansatz. Es ist nicht so, oh, ich muss jemanden finden, der mir Geld geben kann. Nein, ich werde einfach jemanden finden, der in Schmerzen ist. Und ich werde ein Homie sein. Und ich werde sie nicht auf der Seite der Straße lassen.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich weiß, wie ich sie helfen kann. Also werde ich sie helfen. Und das kann das Spiel werden. Und so wird es wirklich, ich denke, so oft denken wir, was sage ich in der Sales Bitch? Wie funktioniert es? Und ja, es gibt ein Kunst und eine Wissenschaft zum Verkaufen. Aber am Ende des Tages bist du nur eine Person, die eine Person hilft.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so like going into the comments and saying like, hey, you need help? I know exactly what you need. I'm an expert funnel builder. Do you want to hop on a 15-minute call? Or hey, I'm going to slide into your DMs. I'm in chat. Sometimes I don't even get on a call with them. I'm like, let me just help you in the DMs. We can just take care of this right now.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But what I like to always say to my students is, is this concept like be 10% better? You don't have to be amazingly better, but like be 10% better. So if like, let's say that there's like four people bidding for the attention of this person that needs help with their funnel.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
What happens if you send a video, like just like a selfie video that's 15 seconds long rather than like, hey, so what do you need help with? Dot, dot, dot, right? Like if you're like... Hey Sally, I saw your post. I'm Catherine. So excited for you. You're selling this product. Awesome. It seems like you're having a little bit of trouble. I kind of checked out your stuff.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I actually have a really clear idea of what you might need to do looking forward. Do you want to hop on a call right now? And then all of a sudden she sees that I'm not going to abduct her. No stranger danger, right? I'm normal. I invested in her stuff and that's that. And it took me three extra minutes. Then the guy that... slid into her DMs and was like, hey, I can help, dot, dot, dot.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und das Wahre ist, ich musste es irgendwo hinlegen, weißt du? I didn't understand how it worked. I was like, this is... Or I'd search for something and then I'd get an ad. I'd be like, that's nuts. How did they know?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I was like, I don't know, do I want to get on call with you? Anyway, so that's what I love. And so I think for anybody freaking out, just realize, it's not like some magic words to say. It's just, can you find somebody in pain and then just offer them the solution to the pain and be a normal human about it.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I didn't know about pixels and retargeting anyway. But one thing led to another. People are offering me courses. And again, I'm just like, I gotta make money. I just gotta figure out how to make money. And another one of the big pulls, one of the reasons why my soul just kind of lit on fire when I found internet marketing was at the same time... So I grew up at the second oldest of eight. And...
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Well, and that's what I think about clients too. I think we like, like, or even in selling, launching a product, we build it up to be so much more than it is. And it's so interesting, like even like, like with getting healthier, losing weight, like everybody actually knows what to do. What do you do? You move more, you eat less or eat better, right?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Like that, at the end of the day, that's what it is. And there's always going to be circumstances, like some people have crazy hormones or whatever, but like at the end of the day, like, Das heißt, dass jeder weiß, wie... Wenn du mehr Kalorien nimmst, wirst du wahrscheinlich mehr Gewicht verlieren. Ja, ich weiß das. Und trotzdem hiren wir Coachs immer und immer und immer wieder. Warum?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Weil wir einfach Angst haben. Wir haben Angst, die Schritte zu nehmen. Oder wir brauchen die Verantwortung, die Schritte zu nehmen. Und ich denke darüber so oft mit dem Verkaufen. Jeder weiß, was zu tun ist. Eigentlich. Ich weiß nicht, wie ich Klienten finden kann. Du weißt ja, wie du Klienten finden kannst. Ja, genau. What if the assignment isn't to make money?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
What if the assignment is more something I can control where I'm like, oh, I actually have to have conversations with 100 people and try to pitch 100 people on selling my service. And only after 100 people am I able to freak out. But like the assignment isn't to make money right now. The assignment is just to go talk to 100 people. And that is something I can control. And if money happens, great.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Like if it doesn't happen, whatever. But like I learned this phase honestly from dating. I learned it from my friend. Und sie nannte es die zwei Wochen Daten, wo sie sagt, du weißt, manchmal bist du mit einem Mann verheiratet und du denkst, ich weiß nicht, und sie sagt, ich bin einfach so überrascht.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ein paar Tage wäre ich so, oh, ich liebe ihn, und am nächsten Tag wäre ich so, er ist so verheiratet, und sie sagt, ich nenne es zwei Wochen Daten. Und sie sagt, wir sind zwei Wochen, ich kann nichts tun, ich kann nicht glücklich, traurig, was auch immer, es ist nur Datenerzeugung. So if I have a great day on Monday with him, but he's kind of a loser on Tuesday, whatever, data, you know.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And then at the end of the two weeks, I can look at all the data and be like, oh, it's like overwhelmingly positive or overwhelmingly negative. And therefore I have enough data to make my decision. I was like, that's so smart.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I know. Okay, like until I pitch this X amount of times. Es ist nur Daten. Und ich werde nicht... Und auch wenn es schwer ist. Und meine Natur ist, es zu verbinden. Weil du so viel dazu investierst. Meine Natur ist, mich manchmal zu dem Funnel zu verbinden. Also wenn das Funnel das gut macht, ich bin unglaublich.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Wenn das Funnel das schlecht macht, ich habe nie etwas Gutes gemacht in meinem Leben. But when I make these contracts for myself, because so much of the game of creation, not just funnels, but creating anything in general, there's a physical production part to it. And then there's also this emotional component to it.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
So many people have the skills to be incredible entrepreneurs and funnel builders, but they lack the emotional fortitude to actually start. Oder es gibt viele Leute, die sagen, ich kann alles tun, aber sie lernen nie die Fähigkeit. Und es braucht beide. Und ich bin definitiv, denke ich, stärker in meinen Fähigkeiten.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich denke, meine technischen Fähigkeiten sind ziemlich groß, weil ich so viele Raffinierungen gemacht habe. Und manchmal werde ich einfach erschrocken und nervös. Und ich will einfach so einen guten Job für die Leute und meine Familie machen, dass ich schnell kritisch werde und blablabla und all diese verschiedenen Dinge. Und ich muss einfach mit mir selbst umgehen, um zu sagen, Kathrin,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Meine Mutter ist für alle 90er-Jährige krank. Gott sei Dank. Was für eine Königin. Sie ist so großartig. Aber ich liebte es. Ich wusste nichts anderes. Meine Eltern waren so cool. Wir sind alle Freunde geworden. Es war unglaublich. Ich wusste immer, dass ich ein Vater sein wollte. Aber ich wusste auch, dass ich dieses Ding in meinem Gehirn fühlte, das nicht weggehen würde.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Remember, it's all just a game. And like, it's all just to help you with this. So like, don't waste energy on that. So you're not allowed to freak out and tell dot, dot, dot. So that might be something too of like people like considering this game. Before you even learn the skill set, just go try to sell 10 people.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
If somebody says yes, then you can be like, okay, well, I guess I'll go learn it now, right? But I think we build it up so much in our head because we're trying to make it something more than it is. If they say no to me, they say no to this dealer saying no to me, when in reality, what's actually happening? We're trying to help people in pain be out of pain. And that's all it is.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so, anyway, so if anybody freaks out like me, just, I literally like write contracts and sign them with myself. You're not allowed to freak out until dot, dot, dot.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And you want to know what's so interesting is when I get to the end of those contracts, whether it goes good or bad, I'm not freaking out because it becomes a very logical, non-emotional decision because I have data sets before me.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja. Und du bekommst ein paar davon und es beginnt, es flattiert sich zu einem Punkt, wo du sagst, jetzt muss ich eine Entscheidung machen, die nicht so furchtbar ist. Und ich war so, was? Und du hast gesagt, dieses neue Online-Selling-Event ist einer der besten, höchsten konverteren Funnels, die du jahrelang hattest. Es ist einfach krass. Und du verkaufst dieses Produkt am Ende.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und es war eigentlich mein Bruder, der mir das gesagt hat. Er ist so, Mann, ich habe es einfach geliebt. Und er sagt, weil sie plötzlich pitchen und sie kommen aus. Und es hat sich ein bisschen gedauert, um die ersten fünf Verkäufe durchzuführen. Und als Russell das gehört hat, war es nicht so, dass es nur fünf Verkäufe gab. Es war einfach so, okay, und dann sind sie einfach weg.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und dann freust du dich nicht, richtig? Und du hast durch den Teil davon weitergearbeitet. Und du hattest Tag zwei, Tag drei oder was auch immer danach. Und dann endet es mit den Follower Sequenzen. Und dann wird es einer deiner höchst konverter Funnels werden. Aber es gab eine Möglichkeit für dich, zu sagen, oh, diese ersten paar Verkäufe kamen nicht so schnell wie wir wollten.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
zu, like, I'm calling quits, you guys suck, like, this is so bad, we gotta rewrite the whole thing, but, like, we don't even, like, play it out long enough to see if it actually works and turns, and then it turns out to be, like, one of the best converting funnels. And so, like, Tanner and McCall, they just came back and they just realized that, like, oh, like, we didn't realize...
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
wie viel mehr Studium wir in diesem Prozess haben können. Denn es ist so lustig. Es ist so witzig, wenn du den Tisch drückst und es ist so toll, wenn du sagst, oh mein Gott, ich habe dieses Ding verkauft, bevor ich live gegangen bin. Es ist so lustig.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und auch, Leute sind Leute und manchmal brauchen Leute Zeit, ob sie kaufen wollen oder ob du Zeit brauchst, um zu lernen, wie du die Fähigkeit machst. Und dann wiederum, ich denke, es gibt so viel Schönheit und wie du dir Zeit erlaubst, nicht den Plug zu drücken, bevor du dir sogar eine Chance gibst, um zu gewinnen.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Selling Sales Funnels Challenge. I thought it was clever, but I don't know.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich wollte den ganzen Welt übernehmen. Ich wollte helfen, servieren, beteiligen und wachsen. Ich wusste, dass ich außerhalb meines Hauses Einfluss haben wollte. Aber ich wusste auch, dass ich ein wirklich präsenter Vater sein wollte. Und logistisch gesagt, wusste ich nicht, wie es aussieht, bis ich das Internet entdeckt habe. Ich war so, oh mein Gott. Also habe ich Internet-Marketing entdeckt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja, naja, am Ende des Tages, um Menschen zu verkaufen, Sales Funnels, weil sie Geld machen wollen. Und so what we did, I, Flute Boys, we all worked together and we said, okay, there has to be three primary objectives that they determine all. If anything that happens in this program, it's to make the funnel builder money. It's to make their clients money and both as quickly as possible.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And so if there's anything in this program that does not directly contribute to it, it's fluff. It's out.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And I did have, I did tell him kindly. I was like, Russell, it's amazing. It's not for this program. I'm like, just sell to them. Make a payment already.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und das ist einer der großen Gründe, warum ich weinte, als ich dein Buch gelesen habe. Weil es nicht war wie, hey, Internet-Marketer, ich bin so emotional. Es war wie, oh mein Gott, wenn ich kein Idiot bin, wie ich dieses Ding bauen kann, dann könnte ich es vielleicht gleichzeitig, wie ich gesagt habe, im Inneren und Außen meines Hauses haben.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Because I have like a very OCD checklist brain. So like I think, and like my husband is a lot more like you, which stresses me out. Like he could take a book and he'll just like skim through it and like read a few pages and then he puts it back on the shelf. And like my brain is like, ah, what do you mean? Like I'm like, you didn't read the book.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Like I'm like, for it to feel checkmark red for me, I'm like, I read the cover, I read the acknowledgments. If there's an appendix, I like to go through the appendix. It's like, it's not done, right? And so like for better or worse, that is how my brain works. So when I go into a program that has like, oh, you also get access I feel like I have to do it all before I can start.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And so for me, I'm like, oh no, please don't give it to me. I'm here because I want this result and I don't want anything else. And so I've taught people in other programs and stuff how to actually create a course. And the prompt I always give them, and this is exactly the prompt that we went through for this, is for this new Funnel Builder Coaching Certification Program.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich sage, ich möchte dir vorstellen, dass du und dein Kunde oder wer auch immer mit dir durch das Programm geht, in einem Raum verschlossen bist. Du darfst nicht essen, du darfst nicht schlafen, du darfst nicht in den Kühlschrank gehen, du darfst nicht weg, bis sie das Ergebnis erreichen. How are you going to get it for them? And at that point, you're not like, you know what?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
This would be a cool extra training. Go watch out in the corner for a few hours. I need a sandwich. I'm starving. Get the job done. And so that's what I always like to think of. You will be locked in that room and eventually you will die if you don't eat and if you don't sleep. And then you're going to have to go to the bathroom in the corner. It's going to be ugly.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
So how quickly can we get you to that result? And that's just like how I want programs to be made. So that's how I make them myself. And I think a lot of people are like that because there is so much information online. And if you find a guru like you who like actually knows what they're doing, it can be really wonderful. But sometimes it really can be super overwhelming.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And I actually think that the best programs have both where you have like a very clear path. And then if you want to dive deeper, you want to become an expert in a certain thing, or you have like some like crazy extenuating circumstances, it's like, great, you got the library in the back. And that's what this new program is. And so it just takes you, assuming you know exactly nothing,
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
and you've made exactly zero dollars online, but you want to make money selling sales funnels online, it takes you from step zero to step one to step two to step three. And so what we focus on is, okay, great, let's get you money as quickly as possible.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Anyway, so again, I didn't know exactly what form that looked like. I'm on all these different things. I'm like launching courses. And like, I didn't even know, I don't even have skills, right? But I was like, I don't know. So the first course that I launched, it was two young adults on social skills, which you guys can all judge whether or not I should have been selling that. I don't know.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And so rather than like learn the whole gamut of, I need to learn design and then assets and then strategy and then optimization, and then we'll go try and make money a lot, like how colleges like go through four years and then good luck. We learn a micro skill and then we monetize the skill and then we learn a micro skill and then monetize, learn micro skills.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und so in meinem alten Programm, das wir hier integriert haben, haben die Leute das Money by the Weekend Challenge angefangen. Weil es einfach so ist, okay, ich muss das ganze nicht lernen, ich muss nur ein kleines bisschen lernen. Und kann ich, wenn ich das am Dienstag kaufe, bis zum Sonntagabend, kann ich das monetisieren? Und die Leute tun das. Es ist so großartig.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Also das ist, wie es aussieht. Also wir lernen dich zuerst durch Design. Lass uns dir zeigen, wie du designst. Lass uns dir zeigen, wie du monetisierst. Und dann kannst du entscheiden, ob du ein volles Geschäft aus diesem Thema bauen willst oder den nächsten Schritt lernen willst. Und wenn du das tust, dann lehnen wir dir Strategie und Aspekte.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Das ist, wo wir wirklich tief in deine Konzepte reingehen. Aber wir legen sie in chronologische Orte. Wir nehmen dein schönes Bibliothekbrain und für mich kleine OCD-Leute. Dein Schritt 1. Ja, genau. Ich gehe durch sein Content und ich bin so, okay, von Minute 12 Minuten und 14 Sekunden bis Minute 15 Minuten und 11 Sekunden. Ich bin so, klick das. Das ist, was wir brauchen. Was ist das andere?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Es ist so, als ob du bezahlt wirst, um zu lernen. Es ist wirklich, wirklich toll. Es ist ein tolles Programm. Es ist so lustig. Es war so lustig, beide unsere Frameworks und Strategien zusammen zu morphieren. In einer wirklich chronologischen Ordnung. Es war so lustig.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Es ist so wertvoll. Whether you are a 10-year-old or in your 60s or 70s or you've never done anything before or homeless, like every single one of those avatars have been through the program and made money with it. Because it's just like, don't try to learn the whole thing, just learn step one.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
So we like broke up the program, right? And so like from, so again, because I'm trying to get us out of the room as quickly as possible so we don't die, I like broke everything up into micro challenges. And so people on average are 15 to 20 hours away from their first sale. And so that's over the course of like six little challenges.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But I was like, I don't have any, I don't know anything.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
In der 15- bis 20-Hour-Marke. Und das ist, was ich wirklich liebe. Als wir durch die Herausforderung gingen heute, war ich so, dass die average College degree 1800 bis 2400 Stunden dauert. Und das sind über vier Jahre. Und du wirst nicht bezahlt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und sogar am Ende kannst du nicht bezahlt werden, richtig? Aber was wir sagen, ist, dass du nicht nur ein Skillset lernst, sondern du monatierst das Skillset in 15 bis 20 Stunden. Und die Leute sind so, das scheint zu gut zu sein. Was sieht das aus? Und was ich ihnen sagen muss, ist, weil es ein Schritt-zu-Stepp-Prozess ist, ist es, weil es so hohe Anforderungen gibt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja, und wie man nicht seltsam ist. Ich wusste es nicht. Aber ich musste es praktizieren. Ich habe es versucht. Und ich habe den Kurs für 127 Dollar verkauft. Ich denke, ich habe sechs Verluste gemacht. Ich habe mehr auf Software und Lernkursen verwendet, als ich in den Spiel eingegangen bin.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und es ist, weil wir nicht versuchen, das ganze Gamut zu lernen. Wir machen das, was uns am liebsten gefällt. Und wiederum, wie manche Leute mich nicht glauben. So what I would do is I would like, I like one of the biggest ways I sold this product was through joint ventures. So I love this. I would like go into people's groups. I would pitch the product.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And then what I would do is me and my assistants, we would wait and we'd like get the email list of everybody that joined. And we'd like stock them in my Facebook group over two weeks. And to get to like earn a badge, I'd have to like take a screenshot and post in the group. And so then what I do is I'd go back into that same group I pitched in two weeks later. And I would literally just be like.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
They did this, they did this, this person made money, they did this, they did this, they did this. Like, do you believe me? Like, they did this, they did this. And be like, okay, like, whoever your group player is so awesome, they decide to open it up again, so three more days. And we do, again, like 25 to 100% of original sales. But that is also the beauty of like, of this skill set that
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
The reason I tell that story is just to show that when you break down the skill of funnel building into design, into assets, into strategy, into optimization, into agency, rather than trying to learn the whole thing at once, you can monetize from the very beginning and get paid to learn more and learn more and learn more as you grow your business.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Do you remember the link? Oh, you bet. It's in green. It's tattooed on my arm. No, I'm just kidding. Funnelbuilder, www.funnelbuilders.com forward slash all in.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Funnelbuilders.com forward slash all in.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Hangout with Russell Strategies mixed with my OCD brain. I mean, what could be better? Come on, guys! Come on!
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und anyway, so then I discovered funnels and which I was just, it was so systematic to my brain who just craves, you know, order and structure. And I was just like, crap, that just makes so much sense to me. Like you just put things in an order, you know, it's like a step by step process, a step by step series of web pages. And so I started to do it for myself.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Weil sie ein Produkt hatten, aber sie brauchten einen Funnel, um es zu verkaufen, richtig?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And you're like, ding, ding, ding.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Well, thanks for introducing me to this world. What a beautiful place it is.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And then also I realized I could do it for other people. Und dann habe ich herausgefunden, dass du ein Zertifikationsprogramm hattest. Ich arbeitete damals für meinen Vater. Mein Vater war auch ein Entrepreneur. Mein Großvater war ein großer Entrepreneur. Mein Vater hatte seine Firma, und ich arbeitete. Eine ganze Familie von Entrepreneuren. Ich liebe es.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber mein Großvater war ein Entrepreneur in den 60ern und 70ern. Also ein völlig anderes Spiel. Aber ich habe über dieses Programm gelernt, also habe ich meinem Vater gesagt, Vater, du musst dieses Buch lesen, richtig? Also habe ich es auf das aufgenommen. Und so habe ich meinen Vater auch auf Rami.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Also haben wir immer, wenn wir eine Geschäftsfrage haben, würden wir immer sagen, was würden Vater Rami und Onkel Russell tun? Wir würden immer sagen, das ist, was wir tun. Also mein Vater, wie mein Vater in Random Press, er ist so, was denkt Onkel Russell? Ich war so, ich weiß nicht, lass mich seinen Buch schauen. Wir wussten dich nicht, weißt du was ich meine? Das war so zehn Jahre ago.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber mein Vater, der immer sagt, auch heute, ich habe ihn gestern Abend angerufen, er sagt, wie geht es mit Onkel Ross? Ich sage, er macht es toll, ich liebe ihn, er ist so toll.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich glaube, wir waren an einem randomen Flughafen. Ja, also die Jones-Familie ist Fan von Onkel Russell. Aber es war großartig. Und dann war es eigentlich mein Vater, der das Zertifikationsprogramm entdeckt hat. Weil, natürlich, er hat auf eure E-Mail-Stuffe eingegangen. Und er war so, wir brauchen das für mein Geschäft. Ich brauche das für meine anderen Bücher.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Wenn ich für dich bezahlt habe, um das zu machen. würde du es für uns machen? Und ich war so, oh mein Gott, ich bin besessen, weil ich für ihn arbeite und ich mache meine eigene Sachen. Ich war so, ja, also mache ich es und ich habe die Funnels für sie gebaut, was großartig war. Und gleichzeitig hatte ich Klienten auf der anderen Seite. Es war großartig.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich habe zwei oder drei Leute gefunden, die Ad-Leute waren. Und sie waren wirklich gute Ad-Leute und sie brauchten Funnels. Und ich würde einfach Lead-Funnels bauen. Sie bezahlen mich nur 500 Dollar pro Pop. Und so nach der Arbeit und Lead-Funnels sind so einfach. Also nach der Arbeit und ich war gut im Design. Also sie sehen gut aus, also bezahlen sie mich. Und so
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Nach der Arbeit und an den Wochenenden, habe ich einfach so viele Leads, wie es kam, also von 1-10 Leads am Wochenende, weil sie so einfach sind. Du kannst es einfach reinlegen, es reinlegen, es reinlegen, es reinlegen, es reinlegen, es reinlegen, es reinlegen. Again, my systems brain turned it into a framework, turned it into a course and everything from there. But that's how it started.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
I was just desperate to find a way to be like, can I build a business that allows me the flexibility, the actual monetary gain, the influence to have impact inside and outside my house.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Oh my gosh. Yeah, with many stumbles. So yeah, here I am. I'm in college, right? And I cannot explain to you how X among the O's I was. Like literally, yeah, it was just so crazy. And so yeah, I'm like working, but like I'm staying up late. My friends are asking me to go out. I'm like, sorry, gotta watch a web. Ja, ich war... Ja, anyway. I was just living such a different life.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
But I ended up meeting this boy. And, you know, when you meet someone, you're like, thank you. You're so easy to talk to. He was so charismatic. He was really kind. He was a good boy. Anyway, and so we dated for 8, 9, 10 months. And we started talking about getting married. And I can't tell you how happy I was. I don't know if you've been dating someone and someone starts talking about that.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And you're like, oh, I was not as happy as you. But we started talking about it. I was like, yes, it felt so good. It felt so awesome. And... Und es war wirklich lustig und spannend. Und dann in unserer zweiten oder dritten Konversation darüber, hat er mir gesagt, Kathrin, ich muss etwas zu dir bringen, über das Verheiraten. Und ich bin so, was ist das? Ich denke, er ist wie, dann du.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und ich war so, ja, was ist das? Und er hat mir gesagt, ich schätze, du kannst Mutter sein, weil deiner Geschäftsaspirationen sind. Und ich war so, was? Und an diesem Punkt habe ich Funnels entdeckt. Ich war eigentlich auf meiner eigenen Seite an diesem Punkt. Ich arbeitete nicht mehr mit meinem Vater.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Also war ich auf meiner eigenen Seite, machte eine vollständige Sache, eine vollständige Agentur. Ich habe gerade einen bestsellenden Buch geöffnet. Und es war wie die erste Zeit, als ich sagte, ich mache das.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ja, wie, ich bin drin. Und und so war er, wir waren ein bisschen verheiratet. Wie, mein erster Aufstieg, würdest du sagen, von, wie, ich weiß nicht, was ich tue, zu, wie, ich mache tatsächlich einen vollzeitigen Einkommen. Und er hat es wieder gesagt, er hat es wieder gesagt, er hat es wieder gesagt, er hat es wieder gesagt, er hat es wieder gesagt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Das ist so, wie ich meine Kinder und meine Familie erinnern will. Und alle Kredit zu ihm. Seine Mutter war weg, als sie alt war. Sie war Ärztin und sie arbeitete. Und sein Vater hat sie verlassen. Also, ich verstehe es. Ich verstehe, wo er herkommt. Aber die Art, wie er es ausgesprochen hat, war wie, du bist fertig. It's over. You don't get a choice. You're at home.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And for me, the way that that felt was like, you're never going to expand. You're never going to grow. You don't get to develop as a human. And that doesn't mean that you don't do that with parenting. I think it's like almost exponential or more. But it was just this fact that he was like, I'm deciding your life. And that somehow business became evil.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Like, me trying to serve and contribute and make money, like... Es wurde in diesem, du machst eine schlechte, falsche Sache. Du solltest das nicht wollen. Du solltest nicht, wie du es bezeichnet hast, du solltest nicht den Weg Gottes bewegen, weil du einfach mit deinen Kindern sein willst, weißt du? Und es war so verrückt, weil ich war so, ich werde dieses Kind heiraten.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und zu haben jemanden, den ich liebte und vertraute, ich hätte mein Herz zu ihm in dieser Weise geöffnet. I was like, oh, he doesn't get it. Like, he doesn't understand or see the situation how I understand, because the whole reason I got into this was, again, like, impact inside and outside my home. Like, I felt the calling to do both.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
And anyway, needless to say, like, it just, we couldn't ever get on. He couldn't see how I saw it, and I could not see how he saw it. And it just, like, it ended up not working out. And I, like, genuinely was depressed for, like, six months. Like, I'm usually, like, a get back up on the horse kind of girl, and I could not get back up on the horse. I was just like...
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Und ich denke, so viel davon war, weil es so identitätsverlustig für mich war, wo ich mich wirklich gefragt habe, ob ich etwas falsch mache. Und so viel davon war, weil ich nie jemanden gesehen habe, was ich tun wollte. Und ich weiß, dass es so verrückt klingt, weil es eine Menge von Frauen-Entrepreneuren gibt, aber viele von ihnen... Und wiederum, ich sage nicht, dass jeder andere Weg falsch ist.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich denke, jeder andere Weg ist der klugste. Wiederum, es sind ihre besteducierten Gäste, die tun, was sie sollen. Aber die Art, wie ich es machen wollte, war, kann ich Systeme bauen, sodass eine Nanny mein Kind nicht errichtet, aber ich und mein Mann unsere Kinder errichten. Und... Und ich bin nicht verheiratet, ich habe Kinder, aber ich habe es in meinem Geist so viel gefühlt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber ich habe angefangen zu fragen, bin ich falsch, das zu wollen? Ist das schlecht für mich? Und es ist so interessant, weil ich denke, dass Männer und Frauen beide über das anders denken. Ich denke, basierend auf der Industrie-Revolution und so vielen Dingen wie Gender-Roles, und ich habe einfach... Sie werden, was sie sind. Und ich denke, dass es in ihnen viel Schönheit gibt.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Aber ich denke auch, dass sie nicht gesetzt sind. Und es war wirklich interessant. Ich habe einfach gefühlt, dass ich dafür sorgen möchte, dass ich in die Gesellschaft komme. Und ich will einen Mann haben, der das Gleiche will. Ich will einen Mann haben, der mit unseren Kindern zusammen sein will. Der nicht nur diese und diese Zeiten sehen kann.
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Ich meine, ich sage nicht, dass jeder den Weg falsch macht. Es war einfach, was ich wollte. But I really started to question whether it was. And so I just am like diving into like any material I can find about parenting. Because I started to think like, am I seeing this wrong? Like, am I being selfish for that? Am I like seeing this the wrong way? Am I seeing business the wrong way?
The Russell Brunson Show
Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Am I seeing parenting the wrong way? Like, is it possible to do both? So I'm diving into like any parenting book from like New York Times bestsellers to like the good word, you know, everything in between. And what I found, like the theme over and over and over again was that Die ultimative Rolle eines Eltern ist, zu ernähren. Und weißt du, was die Definition von Ernährung ist?