Kathryn Jones Lish

And I think for so long the skill was taught of like, you need to be a master at strategy and you need to be a master at assets and a master at design.

Oh, well, it just takes a while. Like, it just takes a second, right? And especially if you're... Like doing it on your own, right? And don't have you as a coach. But like it can just take a second. And people are like, yeah, but like maybe it's not. But I always like to go back to Ikea.

Oh, well, it just takes a while. Like, it just takes a second, right? And especially if you're... Like doing it on your own, right? And don't have you as a coach. But like it can just take a second. And people are like, yeah, but like maybe it's not. But I always like to go back to Ikea.

Oh, well, it just takes a while. Like, it just takes a second, right? And especially if you're... Like doing it on your own, right? And don't have you as a coach. But like it can just take a second. And people are like, yeah, but like maybe it's not. But I always like to go back to Ikea.

Like seriously imagine that somebody comes to you and is like, hey, like design a set of furniture from scratch. And then like I not only want you to like build out the instructions how to do it, but I want you to like somehow cut the wood in a way that can like get together and then go build it. Like I'm like, I don't even know what you're talking about, right?

Like seriously imagine that somebody comes to you and is like, hey, like design a set of furniture from scratch. And then like I not only want you to like build out the instructions how to do it, but I want you to like somehow cut the wood in a way that can like get together and then go build it. Like I'm like, I don't even know what you're talking about, right?

Like seriously imagine that somebody comes to you and is like, hey, like design a set of furniture from scratch. And then like I not only want you to like build out the instructions how to do it, but I want you to like somehow cut the wood in a way that can like get together and then go build it. Like I'm like, I don't even know what you're talking about, right?

But if somebody handed me a piece of Ikea furniture in a box with instructions.

But if somebody handed me a piece of Ikea furniture in a box with instructions.

But if somebody handed me a piece of Ikea furniture in a box with instructions.

And they're like, Catherine put this together. I don't need, I really don't need that much skill to do it. And that's actually the beauty of funnel building is like, it's such an easy to entry market because most funnel, because there's opportunity like that with the design game. So. A lot of people, like you're doing a ton of the educational work yourself to like get people on board.

And they're like, Catherine put this together. I don't need, I really don't need that much skill to do it. And that's actually the beauty of funnel building is like, it's such an easy to entry market because most funnel, because there's opportunity like that with the design game. So. A lot of people, like you're doing a ton of the educational work yourself to like get people on board.

And they're like, Catherine put this together. I don't need, I really don't need that much skill to do it. And that's actually the beauty of funnel building is like, it's such an easy to entry market because most funnel, because there's opportunity like that with the design game. So. A lot of people, like you're doing a ton of the educational work yourself to like get people on board.

This is what a funnel is. Your business needs a funnel, funnel, funnel, funnel. So people go and build a funnel and they realize they don't know how to build a funnel. And they also really don't care to build a funnel. They're like, oh, like I want to sell online dance classes like to couples. And they're like, I could care less about learning marketing.

This is what a funnel is. Your business needs a funnel, funnel, funnel, funnel. So people go and build a funnel and they realize they don't know how to build a funnel. And they also really don't care to build a funnel. They're like, oh, like I want to sell online dance classes like to couples. And they're like, I could care less about learning marketing.

This is what a funnel is. Your business needs a funnel, funnel, funnel, funnel. So people go and build a funnel and they realize they don't know how to build a funnel. And they also really don't care to build a funnel. They're like, oh, like I want to sell online dance classes like to couples. And they're like, I could care less about learning marketing.

I just want to find clients to sell my actual thing to. So they went through and tried to build a funnel. So they got a strategy. They like figured out some sort of strategy. They have like a video. They have even words, right? But like they put it together all in the wrong order, all in the like, it's not optimal.

I just want to find clients to sell my actual thing to. So they went through and tried to build a funnel. So they got a strategy. They like figured out some sort of strategy. They have like a video. They have even words, right? But like they put it together all in the wrong order, all in the like, it's not optimal.

I just want to find clients to sell my actual thing to. So they went through and tried to build a funnel. So they got a strategy. They like figured out some sort of strategy. They have like a video. They have even words, right? But like they put it together all in the wrong order, all in the like, it's not optimal.

Was so großartig ist, ist, dass es so viele Leute gibt, die Schritt 1 und 2 ziemlich verschlossen haben. Und oftmals können sie das tun, weil sie ein Experte in ihrer eigenen Kunst sind. Ich weiß, wie man Ballraumdance für Mädchen sprechen kann, weil ich seit 20 Jahren Ballraumdance für Mädchen beibringen habe. Sie wissen, wie man es sprechen kann. Sie haben...