Katie Bavoso

I love sure this is a test.

All right.

Thank you so much, Victoria.

Yeah.

I mean, first of all, Corey, don't be one of those people who suddenly get self-conscious about knowing not knowing what the channel is, because there's also so many different words for it.

The I.T.

channel is just a distribution channel like any other channel that gets product to customer to the consumer.

across the world, we're just the only ones that call ourselves the channel.

And many people inside this space actually don't even call it the channel.

So we can have conversations with people that we literally are in the same industry as, and they're not referring to it as the channel.

So if I've already lost you, let me try to bring you back by using that simple sort of comparison that Victoria was talking about.

The way that I learned it and the way that it helps for me to explain it is when you think about milk.

So think about milk as you think about actual IT products, technology products, computer software.

Those products are not necessarily direct to consumer at scale.

So when I want to go get milk, where do I go?

I head to the grocery store.

I head to a Hannaford, a ShopRite.

Publix.

I'm really trying to get all the regions of the country here with your grocery stores.

I don't go to Hood.