Katie Greifeld

I think that's really interesting because it sounds like basically you're saying that you don't want to be too reactionary.

You think about fashion, you think about handbags, and this is actually a conversation we've had with Lou.

How much of it is being that tastemaker, trying to anticipate where the trends are going to go versus following the logic, following the data and seeing what is resonating with Gen Z, for example?

Well, you mentioned that global perspective, and I do want to bring that back to the conversation around Gen Z, since that's a nut that many are trying to crack.

You think about Gen Z, and it seems like looking at their shopping trends, that it's much more about items.

They're more comfortable buying luxury, buying affordable luxury, whereas millennials, which is my generation, it was much more, and it still is about experiences, travel, for example, comes at a premium, but

The American Gen Z shopper, does that profile apply around the world as well?

Well, speaking of new customers, you mentioned Gen Alpha, and I think that would make a lot of people's head spins.

When it comes to targeting Gen Alpha and hopefully bringing them in as new customers, I mean, Gen Alpha, they're spending their parents' money.

These are teenagers and younger.

So how do you reach them and start to build that brand loyalty at a young age?

Hold on one second.

Oh.

I hope it's okay out there, whatever's happening.

Speaking of new customers, you mentioned Gen Alpha.

And Gen Alpha, I don't have the exact stats, but I believe we're talking about teenagers and below.

So how do you go about even reaching them?

Because they're spending their parents' money in a lot of cases.

It's not like Gen Z, which a lot of them have jobs at this point.

So how do you target them and how do you start to go about building brand loyalty with that cohort?