Kayvon Kay

In other words, the weight of doing nothing, aka not moving forward, not changing their situation, not fixing their problem, not going with you. Because here's the truth. Your prospect, they don't fear your offer. Prospects don't actually fear your offer. They fear what your offer actually represents. And to them, it represents change. Nobody likes change. It represents risk.

In other words, the weight of doing nothing, aka not moving forward, not changing their situation, not fixing their problem, not going with you. Because here's the truth. Your prospect, they don't fear your offer. Prospects don't actually fear your offer. They fear what your offer actually represents. And to them, it represents change. Nobody likes change. It represents risk.

Our brains are not designed for risk. It represents responsibility. Ooh, that means I have to become someone. I have to do something different. I have to wear all the weight on my shoulders and take the responsibility. And that's scary because I've been hiding. And your offer also represents uncertainty. So your job, it isn't to sell them the dream at this point. No, not yet.

Our brains are not designed for risk. It represents responsibility. Ooh, that means I have to become someone. I have to do something different. I have to wear all the weight on my shoulders and take the responsibility. And that's scary because I've been hiding. And your offer also represents uncertainty. So your job, it isn't to sell them the dream at this point. No, not yet.

Our brains are not designed for risk. It represents responsibility. Ooh, that means I have to become someone. I have to do something different. I have to wear all the weight on my shoulders and take the responsibility. And that's scary because I've been hiding. And your offer also represents uncertainty. So your job, it isn't to sell them the dream at this point. No, not yet.

But it is to wake them up from the lie that waiting is safer. Because once they believe that staying the same is the riskiest move of all, they'll start begging for change. So let's break this all the way down, down, down. Pain is louder than possibility. Say that again. Pain is louder than possibilities. Humans don't move toward pleasure. They run from pain. People don't buy what they want.

But it is to wake them up from the lie that waiting is safer. Because once they believe that staying the same is the riskiest move of all, they'll start begging for change. So let's break this all the way down, down, down. Pain is louder than possibility. Say that again. Pain is louder than possibilities. Humans don't move toward pleasure. They run from pain. People don't buy what they want.

But it is to wake them up from the lie that waiting is safer. Because once they believe that staying the same is the riskiest move of all, they'll start begging for change. So let's break this all the way down, down, down. Pain is louder than possibility. Say that again. Pain is louder than possibilities. Humans don't move toward pleasure. They run from pain. People don't buy what they want.

They buy what they can't stand anymore. Another way of saying this is people don't buy their way into something. They buy their way out of something. So if someone's on your call, it's because they're already feeling frustrated. But that frustration isn't often buried under logic and noise. It's buried under this. We're just exploring options right now, Kayvon, so thank you.

They buy what they can't stand anymore. Another way of saying this is people don't buy their way into something. They buy their way out of something. So if someone's on your call, it's because they're already feeling frustrated. But that frustration isn't often buried under logic and noise. It's buried under this. We're just exploring options right now, Kayvon, so thank you.

They buy what they can't stand anymore. Another way of saying this is people don't buy their way into something. They buy their way out of something. So if someone's on your call, it's because they're already feeling frustrated. But that frustration isn't often buried under logic and noise. It's buried under this. We're just exploring options right now, Kayvon, so thank you.

We're just going to take a look. We're just calling because we're going to be comparing you against some few vendors. You know what, Kayvon, this sounds great, but we're going to circle back when timing's better. Translation, they don't feel the pain deeply enough to move forward. Now, most salespeople try to fix that by pitching harder. That's the wrong move. You need to hold up the mirror.

We're just going to take a look. We're just calling because we're going to be comparing you against some few vendors. You know what, Kayvon, this sounds great, but we're going to circle back when timing's better. Translation, they don't feel the pain deeply enough to move forward. Now, most salespeople try to fix that by pitching harder. That's the wrong move. You need to hold up the mirror.

We're just going to take a look. We're just calling because we're going to be comparing you against some few vendors. You know what, Kayvon, this sounds great, but we're going to circle back when timing's better. Translation, they don't feel the pain deeply enough to move forward. Now, most salespeople try to fix that by pitching harder. That's the wrong move. You need to hold up the mirror.

You need to get them present to the truth that they've been avoiding. And that's where you come in. Not as a closer. Not as a hardcore seller. but as simply as their guide, as a leader. This is where you say things like, hey, listen, my job here is very simple. I'm not here to sell you anything. I'm not here to push anything on you.

You need to get them present to the truth that they've been avoiding. And that's where you come in. Not as a closer. Not as a hardcore seller. but as simply as their guide, as a leader. This is where you say things like, hey, listen, my job here is very simple. I'm not here to sell you anything. I'm not here to push anything on you.

You need to get them present to the truth that they've been avoiding. And that's where you come in. Not as a closer. Not as a hardcore seller. but as simply as their guide, as a leader. This is where you say things like, hey, listen, my job here is very simple. I'm not here to sell you anything. I'm not here to push anything on you.

In fact, my job is to get more clear on whether staying where you are is actually still an option. You're giving them the light and the opportunity for them to actually even question, well, wait a minute. What happens if things stay the same? Another great question I love to ask is, well, let me ask you this. In six months from now, if everything stayed the same, what happens?

In fact, my job is to get more clear on whether staying where you are is actually still an option. You're giving them the light and the opportunity for them to actually even question, well, wait a minute. What happens if things stay the same? Another great question I love to ask is, well, let me ask you this. In six months from now, if everything stayed the same, what happens?

In fact, my job is to get more clear on whether staying where you are is actually still an option. You're giving them the light and the opportunity for them to actually even question, well, wait a minute. What happens if things stay the same? Another great question I love to ask is, well, let me ask you this. In six months from now, if everything stayed the same, what happens?