Kayvon Kay

How far can you keep going if nothing changes? If nothing changes, how long does the business last, depending on the situation? So what I want to do is I want to go a little deeper of why all of this matters, but why cave on? Why are you saying the cost of inaction is important? Why is it the most important part of one of the sales process if done right?

How far can you keep going if nothing changes? If nothing changes, how long does the business last, depending on the situation? So what I want to do is I want to go a little deeper of why all of this matters, but why cave on? Why are you saying the cost of inaction is important? Why is it the most important part of one of the sales process if done right?

How far can you keep going if nothing changes? If nothing changes, how long does the business last, depending on the situation? So what I want to do is I want to go a little deeper of why all of this matters, but why cave on? Why are you saying the cost of inaction is important? Why is it the most important part of one of the sales process if done right?

Well, it's because of how our brain is hardwired to stay stuck. So we're going to be going into a little bit of neuroscience here for a second, but real talk. I'm not talking about a TED talk here, and I'm not saying I'm the next brainiac or some neuroscientist. But what we do know here with some neuroscience is the brain, the human brain, is designed to survive. It's not designed to thrive.

Well, it's because of how our brain is hardwired to stay stuck. So we're going to be going into a little bit of neuroscience here for a second, but real talk. I'm not talking about a TED talk here, and I'm not saying I'm the next brainiac or some neuroscientist. But what we do know here with some neuroscience is the brain, the human brain, is designed to survive. It's not designed to thrive.

Well, it's because of how our brain is hardwired to stay stuck. So we're going to be going into a little bit of neuroscience here for a second, but real talk. I'm not talking about a TED talk here, and I'm not saying I'm the next brainiac or some neuroscientist. But what we do know here with some neuroscience is the brain, the human brain, is designed to survive. It's not designed to thrive.

I think it's very, very important for you to understand this. Our human brains are designed to survive safety. Keep everything safe. Stay away. It's not designed to thrive. A.K.A. when we get to the edge, what do our brains do? Tells us to back away. We get weak in the knees. Tells us to run. It doesn't say jump and fly and have fun. It says don't do it. Stop.

I think it's very, very important for you to understand this. Our human brains are designed to survive safety. Keep everything safe. Stay away. It's not designed to thrive. A.K.A. when we get to the edge, what do our brains do? Tells us to back away. We get weak in the knees. Tells us to run. It doesn't say jump and fly and have fun. It says don't do it. Stop.

I think it's very, very important for you to understand this. Our human brains are designed to survive safety. Keep everything safe. Stay away. It's not designed to thrive. A.K.A. when we get to the edge, what do our brains do? Tells us to back away. We get weak in the knees. Tells us to run. It doesn't say jump and fly and have fun. It says don't do it. Stop.

Because our brain, it'd rather stay in a familiar hell than step into an unfamiliar possibility. So when your prospects feel resistance, that's not laziness. That's actually neuroscience. That's called wiring. Their brain literally interprets change as a threat. They start thinking consciously or subconsciously. What if this fails? What if I look stupid? What if I waste the money?

Because our brain, it'd rather stay in a familiar hell than step into an unfamiliar possibility. So when your prospects feel resistance, that's not laziness. That's actually neuroscience. That's called wiring. Their brain literally interprets change as a threat. They start thinking consciously or subconsciously. What if this fails? What if I look stupid? What if I waste the money?

Because our brain, it'd rather stay in a familiar hell than step into an unfamiliar possibility. So when your prospects feel resistance, that's not laziness. That's actually neuroscience. That's called wiring. Their brain literally interprets change as a threat. They start thinking consciously or subconsciously. What if this fails? What if I look stupid? What if I waste the money?

See, they're not resisting you. They're resisting uncertainty. And that is why urgency isn't created by dangling carrots. It's created by shining a spotlight on the cliff they're walking towards. This is when you ask the questions like this. Well, if we don't change this now, what is going to cost you six months from today?

See, they're not resisting you. They're resisting uncertainty. And that is why urgency isn't created by dangling carrots. It's created by shining a spotlight on the cliff they're walking towards. This is when you ask the questions like this. Well, if we don't change this now, what is going to cost you six months from today?

See, they're not resisting you. They're resisting uncertainty. And that is why urgency isn't created by dangling carrots. It's created by shining a spotlight on the cliff they're walking towards. This is when you ask the questions like this. Well, if we don't change this now, what is going to cost you six months from today?

That one question alone, if we don't change this now, what's this going to cost you six months from today? Can collapse a wall. So let's look at the hidden price tag of waiting. Because there is a cost to waiting, just like there's a cost to moving forward. And here's where it gets real. Most people don't know what doing nothing is costing them.

That one question alone, if we don't change this now, what's this going to cost you six months from today? Can collapse a wall. So let's look at the hidden price tag of waiting. Because there is a cost to waiting, just like there's a cost to moving forward. And here's where it gets real. Most people don't know what doing nothing is costing them.

That one question alone, if we don't change this now, what's this going to cost you six months from today? Can collapse a wall. So let's look at the hidden price tag of waiting. Because there is a cost to waiting, just like there's a cost to moving forward. And here's where it gets real. Most people don't know what doing nothing is costing them.

Most people don't know what doing nothing is costing them because no one's made them look. Your job is to walk them through the price tag of procrastination. And there's three types of cost. There's your financial cost. There's your emotional cost. And there's your reputational cost. So what does the financial cost look like? Well, that's the cost of staying the same. That's your revenue loss.

Most people don't know what doing nothing is costing them because no one's made them look. Your job is to walk them through the price tag of procrastination. And there's three types of cost. There's your financial cost. There's your emotional cost. And there's your reputational cost. So what does the financial cost look like? Well, that's the cost of staying the same. That's your revenue loss.