Keith Edwards
👤 SpeakerAppearances Over Time
Podcast Appearances
OK.
I did ABC.
I got like five hits that day or something.
They were super impressed.
And then I just kept trying to figure it out.
But what happened on that campaign was that
and it's so funny because it came right after the speaker job where I was learning how to tweet, is that they had these consultants who, believe it or not, the Lincoln Project during the beginning in like May, April, June,
They just would go days without tweeting.
They did not tweet.
They were like, we need someone to tweet for us.
Can you do that, Keith?
I was like, I can do that for you.
What I started to do was just tweet with a personality.
It's very similar to what you're doing on the Newsom press office thing, where instead of just being like,
saying boring stuff.
It was just like having personality using memes.
And then that, that really started to take off.
No, we just like the Lincoln project.
And you were a Lincoln project for how long?
Until November of that year.