Keith Edwards

I decided to try to do things a little differently.

Now I'm still trying to find the balance of like,

Titling and thumbnails, I think if you look at my page, it's there is there is a great there is just like I really am just in in in like a let's find out mode.

But but I was like, all right, I'm going to trust the audience.

I'm going to trust that they're going to be there.

And even if views dip dramatically.

Momentarily, I think I'm actually making a long term investment in credibility and, again, respect for the audience.

And I and I was like, you know, I'm just going to trust the fact that I'm making something valuable for people.

And there they will now views have dipped slightly, but I actually think it's worth it.

Because I want someone to be able to share my video to someone that might not even be politically engaged.

But I do think the way it was packaged before, it was very limiting.

And though maybe the people who are on YouTube would be interested in clicking, who are already in this niche, it might have an adverse effect in getting people to actually want to watch it if it's...

Something anyone would want to share.

And I got to say, too, that my audience has gotten about 30 percent younger since I made the switch, which is something I was not anticipating.

And my audience dipped about four million when I switched over.

And it's right back up to where it used to be.

But now I have a younger audience who also because I brought them in on this because, again, like this is a relationship.

So I told him, I said, hey, I'm trying this thing.

You guys said it, I'm trying it.

And now they actually, they...