Keith Kurlander

Yeah.

Yeah.

And I can only imagine traditional therapy may or may not have helped him ever get to that point.

Yeah, that's like the real game changer is that, you know, it's like they could have therapy, but he may have never come across that or realization.

Right.

Powerful.

That's powerful stuff.

And when I hear stories about it, too, I'm kind of blown away by the impact it can have, the positive impact it can have.

Yeah.

I'm going to take a little shift here and talk a little bit.

Now, you have this budding industry that could really radically change antidepressants and that pharmaceutical business model.

So how is big pharma reacting to this?

Are they fighting the FDA?

Are they ignoring it?

Are they buying up smaller psychedelic companies to see it as a growth area for them?

They can't be taking it lightly.

Finally, I'll ask you, if someone's listening today that never reads the book, what is one idea that you hope they walk away with?

And I'll leave that for both of you to answer.

So Will, if we start.

Great.