Keith Norton
speaker
64 appearances
3 recordings
1 series
first heard Nov 2025
last heard 12 May
Keith Norton’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in May 2026 with 1.
Appearances
And they've managed to shrink the size of the battery on this EV.
The battery is the most expensive component of an electric vehicle, while at the same time extending the range by about 50 miles.
That's just one of many engineering gains they made.
which is the reason they can field this vehicle at $30,000 as a starting price, which is $20,000 below the average price of a new car in America today.
maybe distant keith ambitions on l3 systems what's the sort of timeline from here of this uev platform please yeah not exactly that far distant they're going to come with the eyes off the road level 3 semi-autonomy in 2028 so a year after they launch this vehicle they'll offer buyers the option of getting this semi-autonomous size off the road hands off the wheel
So their point is they can put a feature like that on an inexpensive car in the 30,000s, which is unusual.
Normally, those sorts of advanced technology features show up first on very high-end luxury cars closer to six figures.
Right.
So the advantage the Chinese have is in price.
I mean, there's a Chinese EV in China for $10,000.
Not likely that would come here, but they have a big price advantage, even if you make a car ready for the U.S.
market.
But they also have a technology advantage.
They have...
you know, cars that are essentially an extension of your smartphone, smart cars.
So you need to compete against them both on price and technology.
That's what Ford says it's doing with this because of the approach they've taken.
It's not just an affordable vehicle, they say, but it's a desirable vehicle with lots of good features.
This is Special Agent Regal, Special Agent Bradley Hall.
The time is approximately...
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