Keith Rabois
speaker
761 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Keith Rabois’s voice in public audio — every appearance, attributed to the second.
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Appearances
Trump actually cares about what his supporters look like.
Now that sounds crazy if you think about politics, you're like, wait, wait, why do I care what my supporters look like?
But then if you turn turn both our brains on our marketing
Of we're gonna cut a commercial for any one of our companies.
If Nike was gonna cut a commercial for some new you know product, would they care what the athletes in the commercial look like?
Of course they would.
Yeah.
So Trump has instincts about what central casting looks like and how that becomes aspirational for other people.
And he just applies that to politics.
And no other politician I've ever met has been that strong and that instinctive, and it pays dividends.
Is it instincts or do
You think he could articulate No, he can definitely articulate okay.
When he first met me, he was very specific about oh, you need to you know, you look great, do this, this, uh I need more supporters that look like you.
But but you think about it, like of course if we were launching a consumer product, that's the first thing we would think.
Like if we were gonna have a product hero shot, like let's s this if I was promoting this sweater, if I was like promoting my Jack Archer brand pants, of course I would care
What's the model?
What age is the model?
You know, even sometimes nationality and race.
Like all these things go into any marketing campaign that any company in Silica Valley uses.
He just applies it to politics.
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