Keith Rabois

There's an advantage of Monday partner meetings is I get to watch the science fiction stuff every week, even if I don't really understand it. But like a decade of watching science fiction, you pick up some tricks.

There's an advantage of Monday partner meetings is I get to watch the science fiction stuff every week, even if I don't really understand it. But like a decade of watching science fiction, you pick up some tricks.

Actually, so I don't play chess at all. Okay. The reason why is if I do something, I want to be really proficient at it. I don't have the time.

Actually, so I don't play chess at all. Okay. The reason why is if I do something, I want to be really proficient at it. I don't have the time.

So the most important thing about Apple is to remember it's vertically integrated. And vertically integrated companies, when you construct them properly, have a competitive advantage that really cannot be assaulted for a decade, 20, 30, 40, 50 years. And so chips, classic illustration, go all the way down to the metal.

So the most important thing about Apple is to remember it's vertically integrated. And vertically integrated companies, when you construct them properly, have a competitive advantage that really cannot be assaulted for a decade, 20, 30, 40, 50 years. And so chips, classic illustration, go all the way down to the metal.

and build a chip that's perfect for your desired interface, your desired use cases, your desired UI, and nobody's going to be able to compete with you. And if you have the resources, because you need balance sheet resources to go in the chip direction, it just gives you another five-inch hang your sort of competitive advantage. And so I love vertically integrated companies.

and build a chip that's perfect for your desired interface, your desired use cases, your desired UI, and nobody's going to be able to compete with you. And if you have the resources, because you need balance sheet resources to go in the chip direction, it just gives you another five-inch hang your sort of competitive advantage. And so I love vertically integrated companies.

I posted a pinned tweet, I think it's still my pinned tweet, about vertically integrate is the solution to the best possible companies. But it's very difficult. You need different teams with different skill sets, and you need probably more money, truthfully, more capital. But Apple is just going to keep going down the vertical integration, software, hardware, all day long.

I posted a pinned tweet, I think it's still my pinned tweet, about vertically integrate is the solution to the best possible companies. But it's very difficult. You need different teams with different skill sets, and you need probably more money, truthfully, more capital. But Apple is just going to keep going down the vertical integration, software, hardware, all day long.

And there's nobody else who does hardware and software together in the planet, which is kind of shocking in some ways. Is there a world-class company, a company that's world-class in both software and hardware other than Apple?

And there's nobody else who does hardware and software together in the planet, which is kind of shocking in some ways. Is there a world-class company, a company that's world-class in both software and hardware other than Apple?

Yeah, maybe. NVIDIA? Google? Well, not really. Could they do a world-class UI? Maybe. Maybe there's a foundation, but you have to have a different vision, maybe a different team. Not clear. Tesla's close, I guess. I'd say the software's good.

Yeah, maybe. NVIDIA? Google? Well, not really. Could they do a world-class UI? Maybe. Maybe there's a foundation, but you have to have a different vision, maybe a different team. Not clear. Tesla's close, I guess. I'd say the software's good.

Apple has a lot of competitive advantages that they've been actually leveraging for about 15 years now. And even back then, Steve, there's some old great Steve videos. I'll see if I can find you a clip where he talks about this very intentionally from the 1990s. He came back to Apple.

Apple has a lot of competitive advantages that they've been actually leveraging for about 15 years now. And even back then, Steve, there's some old great Steve videos. I'll see if I can find you a clip where he talks about this very intentionally from the 1990s. He came back to Apple.

He said, we're doing vertical integration, basically using those words of software and hardware, and there's going to be nobody else that can compete with us. I think it's in an interview he did, and it's published in the company of giants, I believe. And he's perfect on point. He just followed that strategy for the next 25 years.

He said, we're doing vertical integration, basically using those words of software and hardware, and there's going to be nobody else that can compete with us. I think it's in an interview he did, and it's published in the company of giants, I believe. And he's perfect on point. He just followed that strategy for the next 25 years.

Now, you're seeing some of the manifestations, though, of a competitive strategy that gives you incredible advantages is you get very sloppy in other places, especially over time. Because you have such great competitive modes that you don't have to compete at the cutting edge of this. The Photos app is completely unusable. I'm the biggest Apple fanboy in the world.

Now, you're seeing some of the manifestations, though, of a competitive strategy that gives you incredible advantages is you get very sloppy in other places, especially over time. Because you have such great competitive modes that you don't have to compete at the cutting edge of this. The Photos app is completely unusable. I'm the biggest Apple fanboy in the world.