Keith Sant
speaker
56 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Keith Sant’s voice in public audio — every appearance, attributed to the second.
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and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think
um that's a good question so like why people would want to do it um versus ppc i don't think it's an exact replacement they could actually complement each other because there's sometimes where like hey if you're like you know i need to get leads like today like you're gonna want to you know pay-per-click facebook ads something to like drive traffic today seo definitely is a long run or a long game like i and what i mean by that is i could typically get people leads within like three months and
Like they're closing deals by like four to six months for sure. And then everything just kind of snowballs after that. Like it, you know, it might take you six months to close the first deal. And then you close another one in a month later, two months later. And that's saying, you know, you're closing a deal a month for half the price, 10% of the cost of like pay-per-click.
And it's not easy to do for a lot of people. I don't know, especially realtors, for sure. They are notorious for not wanting to put a lot of money into their marketing. But real estate investors, people just want stuff now, right? Instant gratification. But if you're willing to wait, it's huge.
And I'm not saying, hey, like I typically tell people like SEO shouldn't be the very first marketing channel, especially if you're new or like that's not the first thing you invest in. But, you know, let's just say your marketing budget's four grand a month or three grand a month. Like let's just say 500 towards SEO and 35 to the other.
Like a year from now, you wish you started today, even if you started a small budget and then you could always reinvest and work it or work your way up. But yeah.
Yeah, so if you Google anything at all, right, you might see like a couple spots at the top where it says like ad next to it, AD. Those are like your pay-per-click ads. So you're actually paying for those to be placed at the top. Anything right below that, those are your organic search results.
Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. And so search engine optimization is basically showing Google that we have the best and the most complete answer for the things you want to
we want to show up for and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think
Once you get ranking good in any market, or even before you ask, to get more leads in the same market, having multiple sites is the way to go. I have five different sites in my one main market and 14 sites total. One of my biggest clients, he's got 19 sites, all in the state of Texas. If you Google a lot of phrases, he's like six of the 10 search results. And... I talked to him the other day.
He had he had a lady got seven offers. Five of them were from him. He got the hand of getting the deal because, you know, each one. Hey, this is you know, this is so and so. Hey, yeah. So now the value in that, because I know some people are like, oh, I don't want to pay for that seemingly twice. Like, oh, like I'm working twice as hard to get the same lead.
And like, I would rather pay an extra 100, 200 bucks or whatever, or 300 bucks to get the same lead twice than to be getting outbid or bid up so high that I can't get the deal or like, you know, the margin just shrinks so low. Like, you know, I'd much rather pay 400 bucks and be bid up 20 grand at the negotiating table. If that makes sense.
Oh yeah. Yeah. That's it. Like I remember when I first started, cause I'm an investor too. Like I do SEO for people, but I started on my own stuff. And when I started pay-per-click back in like 2018, I was getting lanes for like 150, 125, you know, it was, it was awesome. We do that all day long.
And then it went up to, you know, 300 and then four, four, you know, like it kind of cooled down a little bit, but like towards the beginning of last year, it was like four 50, 500 elite in my, in my like Seattle Tacoma market. Yeah. Yeah, yeah. Pay-per-click PPC. But I mean, even some of the PPL stuff, too. Like, you know, people, you know, they bid. Yeah, there's a lot of psychology in that.
But people just bid just to be number one, even if it doesn't make sense. And I wish a lot. I wish more people would do that. you know, their ROAS return on ad spend, you know, what their actual cost per deal was from the different marketing channels. Because, yeah, you want to do more of what's actually working.
Yeah. So I started, I was doing it on my own, right from my own websites. I had a ton of people ask me to do SEO for them. I would always send them to like, you know, there was one company at the time that I thought was probably the best out there at that, at that time. I sent one of my biggest clients or one, one client to them.
And after like a year with them, like he still wasn't getting the results. And I just noticed like a ton of holes and flaws and I'm like, Oh my God. So like, and yeah, I honestly, I love this stuff. I nerd out on this. I'm good at closing deals. I could close deals and negotiate all day long. It's just at the end of the day, it drains my energy.
I'm exhausted after talking to a bunch of sellers and buyers and all that stuff. I love doing the SEO stuff. I don't know why. I'm a freak. Back two years ago, I actually stopped it. I haven't talked to the seller in like two years. All my leads go to one guy. He closes the deals. We split it 50-50. Like my websites are like assets for me. And then, yeah.
And so I've been doing SEO full time for people. I didn't create an SEO company because I wanted to. I just kind of realized like the world needed me to because no one out there was doing it right.
Yeah, absolutely. I'll say this multiple times, but again, Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. But they want to put a real, legit, credible company to the top of Google, not a fly-by-night website that knows how to optimize. And there's different ways that Google could say, hey, is this a real company?
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