Keith Sant

He had he had a lady got seven offers. Five of them were from him. He got the hand of getting the deal because, you know, each one. Hey, this is you know, this is so and so. Hey, yeah. So now the value in that, because I know some people are like, oh, I don't want to pay for that seemingly twice. Like, oh, like I'm working twice as hard to get the same lead.

He had he had a lady got seven offers. Five of them were from him. He got the hand of getting the deal because, you know, each one. Hey, this is you know, this is so and so. Hey, yeah. So now the value in that, because I know some people are like, oh, I don't want to pay for that seemingly twice. Like, oh, like I'm working twice as hard to get the same lead.

And like, I would rather pay an extra 100, 200 bucks or whatever, or 300 bucks to get the same lead twice than to be getting outbid or bid up so high that I can't get the deal or like, you know, the margin just shrinks so low. Like, you know, I'd much rather pay 400 bucks and be bid up 20 grand at the negotiating table. If that makes sense.

And like, I would rather pay an extra 100, 200 bucks or whatever, or 300 bucks to get the same lead twice than to be getting outbid or bid up so high that I can't get the deal or like, you know, the margin just shrinks so low. Like, you know, I'd much rather pay 400 bucks and be bid up 20 grand at the negotiating table. If that makes sense.

Oh yeah. Yeah. That's it. Like I remember when I first started, cause I'm an investor too. Like I do SEO for people, but I started on my own stuff. And when I started pay-per-click back in like 2018, I was getting lanes for like 150, 125, you know, it was, it was awesome. We do that all day long.

Oh yeah. Yeah. That's it. Like I remember when I first started, cause I'm an investor too. Like I do SEO for people, but I started on my own stuff. And when I started pay-per-click back in like 2018, I was getting lanes for like 150, 125, you know, it was, it was awesome. We do that all day long.

And then it went up to, you know, 300 and then four, four, you know, like it kind of cooled down a little bit, but like towards the beginning of last year, it was like four 50, 500 elite in my, in my like Seattle Tacoma market. Yeah. Yeah, yeah. Pay-per-click PPC. But I mean, even some of the PPL stuff, too. Like, you know, people, you know, they bid. Yeah, there's a lot of psychology in that.

And then it went up to, you know, 300 and then four, four, you know, like it kind of cooled down a little bit, but like towards the beginning of last year, it was like four 50, 500 elite in my, in my like Seattle Tacoma market. Yeah. Yeah, yeah. Pay-per-click PPC. But I mean, even some of the PPL stuff, too. Like, you know, people, you know, they bid. Yeah, there's a lot of psychology in that.

But people just bid just to be number one, even if it doesn't make sense. And I wish a lot. I wish more people would do that. you know, their ROAS return on ad spend, you know, what their actual cost per deal was from the different marketing channels. Because, yeah, you want to do more of what's actually working.

But people just bid just to be number one, even if it doesn't make sense. And I wish a lot. I wish more people would do that. you know, their ROAS return on ad spend, you know, what their actual cost per deal was from the different marketing channels. Because, yeah, you want to do more of what's actually working.

Yeah. So I started, I was doing it on my own, right from my own websites. I had a ton of people ask me to do SEO for them. I would always send them to like, you know, there was one company at the time that I thought was probably the best out there at that, at that time. I sent one of my biggest clients or one, one client to them.

Yeah. So I started, I was doing it on my own, right from my own websites. I had a ton of people ask me to do SEO for them. I would always send them to like, you know, there was one company at the time that I thought was probably the best out there at that, at that time. I sent one of my biggest clients or one, one client to them.

And after like a year with them, like he still wasn't getting the results. And I just noticed like a ton of holes and flaws and I'm like, Oh my God. So like, and yeah, I honestly, I love this stuff. I nerd out on this. I'm good at closing deals. I could close deals and negotiate all day long. It's just at the end of the day, it drains my energy.

And after like a year with them, like he still wasn't getting the results. And I just noticed like a ton of holes and flaws and I'm like, Oh my God. So like, and yeah, I honestly, I love this stuff. I nerd out on this. I'm good at closing deals. I could close deals and negotiate all day long. It's just at the end of the day, it drains my energy.

I'm exhausted after talking to a bunch of sellers and buyers and all that stuff. I love doing the SEO stuff. I don't know why. I'm a freak. Back two years ago, I actually stopped it. I haven't talked to the seller in like two years. All my leads go to one guy. He closes the deals. We split it 50-50. Like my websites are like assets for me. And then, yeah.

I'm exhausted after talking to a bunch of sellers and buyers and all that stuff. I love doing the SEO stuff. I don't know why. I'm a freak. Back two years ago, I actually stopped it. I haven't talked to the seller in like two years. All my leads go to one guy. He closes the deals. We split it 50-50. Like my websites are like assets for me. And then, yeah.

And so I've been doing SEO full time for people. I didn't create an SEO company because I wanted to. I just kind of realized like the world needed me to because no one out there was doing it right.

And so I've been doing SEO full time for people. I didn't create an SEO company because I wanted to. I just kind of realized like the world needed me to because no one out there was doing it right.

Yeah, absolutely. I'll say this multiple times, but again, Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. But they want to put a real, legit, credible company to the top of Google, not a fly-by-night website that knows how to optimize. And there's different ways that Google could say, hey, is this a real company?

Yeah, absolutely. I'll say this multiple times, but again, Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. But they want to put a real, legit, credible company to the top of Google, not a fly-by-night website that knows how to optimize. And there's different ways that Google could say, hey, is this a real company?