Keith Sant
speaker
56 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Keith Sant’s voice in public audio — every appearance, attributed to the second.
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But yeah, your branding is super important. You know, having having social media profiles is like really important. A real legit company would have a LinkedIn, would have a Facebook, would have an Instagram, would have, you know, these certain little things. The other really big thing that that plays effect is.
people searching your brand name right because um that's one of the ways google could determine is this a real legit credible company because no you know it's not a real legit credible company if no one's googling like my name my company is like kind house buyers right if no one is googling kind house buyers each month my website wouldn't do anything if that if that makes it or it'd be very very hard so i'd yeah
If you're doing any other marketing, like, you know, let's just say radio or TV, those are way crazy. But, you know, even your postcards, putting your website or brand name on bandit signs, you know, definitely branding your Facebook ads, running a couple dollars a day on YouTube with your company on it. Yeah.
it google display ads are another really good way to for really cheap to get your company name out there and just be seen a ton and to get people curious and they google your brand name and then that helps your seo and everything but yeah absolutely so let's just use the example i'm going to use myself as an example so i run commercial ads in alabama and it's called justinbuysbama.com
100% sometimes a brand is a lot easier than others, right? Like, like not Justin buys Bama is an example of one. That's actually pretty easy because no one else, there's only like one other guy. I see like, you know, Justin buys houses.
It's kind of on the same first page, kind of competing with the brand name, but like, there's like, there's like John buys houses and John Medina buys houses and John buys your house and John buys Bay area houses. And there's like, so I wouldn't even mess with a company name like that because you're never going to be able to rank like Not that I say I wouldn't mess with it.
If that's your company name, it is what it is, but it's going to be harder. You want kind of something a little unique. And what that's going to allow you to do is you want, if someone Googles your company name, to dominate as much of the first page as possible.
So if someone Googles Justin buys Bama houses, you definitely want to be, and you are right now, but you want to be above the Justin buys houses. guy because you don't want to do marketing and now all of a sudden they click on the wrong website on accident and you just paid for them to get a lead that's right
Yeah, even with him duplicating leads. I just talked to him a couple of days ago. He was showing me all of his numbers and he's getting, you know, cost per deal is like $2,500 with SEO. And he still spends $30K a month with pay-per-click. And that's $4,500 a deal. So it's literally in half. And the longer he does it, the cost was actually way lower. But then he added a bunch more sites.
And so that loaded a lot more. And so his cost per deal went up. And now it's going down even more again. It's going to be under $1,000 a year in the next six months or so.
Definitely getting those brand searches up. Facebook ads are another really good way to do that. And you mentioned you wouldn't do pay-per-click. I wouldn't do pay-per-click without also doing Facebook ads, at least the retargeting. Because you spend like $90 a click sometimes, $120 a click, these really expensive clicks, and the person doesn't fill out the form right then at that moment.
Like you want to be able to go back and like retarget that audience. And like my cost per lead on the retargeting on the Facebook stuff is like 50 bucks a lead in the same market. So you're just basically picking up all the last little bit of juice from your expensive pay-per-click budget or your expensive, you know, direct mail or anything else you're doing. Yeah.
Absolutely. Um, and, and I don't know, I didn't mention it, but we do have a Facebook group too, called SEO meets real estate. It's called SEO meets real estate investors. Um, we teach a lot of this stuff for free. I'm a huge, I'm, I'm a huge fan of the underdog. Um, like we'll teach you how to do it for free. Like I just do it for people that have more money than they have time.
Oh no, it's a public one. You just click an invite or yeah. Yeah.
Like almost 90% or like probably 95% plus of my clients are on carrot. Um, they're the best out there for, you know, websites for real estate investors. I definitely recommend them. All of my sites are carrot sites. I'm a big fan of them. Um, we've worked on some WordPress sites too. I haven't played with a minute page or anything else.
Oh, okay.
Yeah, I mean, I do both. Again, like if they want, I'll tell you how to do it and you go do it yourself or I'll do it for you. I mean, there's a ton that goes into like actually, you know, optimizing your site, right? Like let's say you get a stock, you know, minute page or carrot site.
right like you want to make it different there's there's a ton of those you know those little things that google crawls that algorithm you know they first they crawl your title right like a lot of people their their stock title is like you know sell my house fast alabama you know uh justin buys or you know justin buys bama and that's not that great of a title there's a lot of other you know like for instance i have three keywords in my title i you know
sell my house fast dash you know we buy houses dash cash home buyers you know and and that's just the title then you get another meta description um you get your headings are really valuable that kind of stuff too yeah yeah there's just all these little tiny things these and You know, again, you don't have to have the best website in the world, just a little better than the guy in front of you.
There's tools like, you know, there's SEO Quake, which is a really good free resources where you could kind of look and see what your competitor's site looks like. Just really quick snapshot and boom, are these things checked? Like what's their density look like? What's their title, meta keywords? Do they have alt text on their images? How many images do they have? You know, et cetera.
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