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Keith Sant

👤 Person
112 total appearances

Appearances Over Time

Podcast Appearances

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

But yeah, your branding is super important. You know, having having social media profiles is like really important. A real legit company would have a LinkedIn, would have a Facebook, would have an Instagram, would have, you know, these certain little things. The other really big thing that that plays effect is.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

But yeah, your branding is super important. You know, having having social media profiles is like really important. A real legit company would have a LinkedIn, would have a Facebook, would have an Instagram, would have, you know, these certain little things. The other really big thing that that plays effect is.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

people searching your brand name right because um that's one of the ways google could determine is this a real legit credible company because no you know it's not a real legit credible company if no one's googling like my name my company is like kind house buyers right if no one is googling kind house buyers each month my website wouldn't do anything if that if that makes it or it'd be very very hard so i'd yeah

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

people searching your brand name right because um that's one of the ways google could determine is this a real legit credible company because no you know it's not a real legit credible company if no one's googling like my name my company is like kind house buyers right if no one is googling kind house buyers each month my website wouldn't do anything if that if that makes it or it'd be very very hard so i'd yeah

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

If you're doing any other marketing, like, you know, let's just say radio or TV, those are way crazy. But, you know, even your postcards, putting your website or brand name on bandit signs, you know, definitely branding your Facebook ads, running a couple dollars a day on YouTube with your company on it. Yeah.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

If you're doing any other marketing, like, you know, let's just say radio or TV, those are way crazy. But, you know, even your postcards, putting your website or brand name on bandit signs, you know, definitely branding your Facebook ads, running a couple dollars a day on YouTube with your company on it. Yeah.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

it google display ads are another really good way to for really cheap to get your company name out there and just be seen a ton and to get people curious and they google your brand name and then that helps your seo and everything but yeah absolutely so let's just use the example i'm going to use myself as an example so i run commercial ads in alabama and it's called justinbuysbama.com

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

it google display ads are another really good way to for really cheap to get your company name out there and just be seen a ton and to get people curious and they google your brand name and then that helps your seo and everything but yeah absolutely so let's just use the example i'm going to use myself as an example so i run commercial ads in alabama and it's called justinbuysbama.com

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

100% sometimes a brand is a lot easier than others, right? Like, like not Justin buys Bama is an example of one. That's actually pretty easy because no one else, there's only like one other guy. I see like, you know, Justin buys houses.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

100% sometimes a brand is a lot easier than others, right? Like, like not Justin buys Bama is an example of one. That's actually pretty easy because no one else, there's only like one other guy. I see like, you know, Justin buys houses.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

It's kind of on the same first page, kind of competing with the brand name, but like, there's like, there's like John buys houses and John Medina buys houses and John buys your house and John buys Bay area houses. And there's like, so I wouldn't even mess with a company name like that because you're never going to be able to rank like Not that I say I wouldn't mess with it.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

It's kind of on the same first page, kind of competing with the brand name, but like, there's like, there's like John buys houses and John Medina buys houses and John buys your house and John buys Bay area houses. And there's like, so I wouldn't even mess with a company name like that because you're never going to be able to rank like Not that I say I wouldn't mess with it.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

If that's your company name, it is what it is, but it's going to be harder. You want kind of something a little unique. And what that's going to allow you to do is you want, if someone Googles your company name, to dominate as much of the first page as possible.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

If that's your company name, it is what it is, but it's going to be harder. You want kind of something a little unique. And what that's going to allow you to do is you want, if someone Googles your company name, to dominate as much of the first page as possible.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

So if someone Googles Justin buys Bama houses, you definitely want to be, and you are right now, but you want to be above the Justin buys houses. guy because you don't want to do marketing and now all of a sudden they click on the wrong website on accident and you just paid for them to get a lead that's right

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

So if someone Googles Justin buys Bama houses, you definitely want to be, and you are right now, but you want to be above the Justin buys houses. guy because you don't want to do marketing and now all of a sudden they click on the wrong website on accident and you just paid for them to get a lead that's right

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

Yeah, even with him duplicating leads. I just talked to him a couple of days ago. He was showing me all of his numbers and he's getting, you know, cost per deal is like $2,500 with SEO. And he still spends $30K a month with pay-per-click. And that's $4,500 a deal. So it's literally in half. And the longer he does it, the cost was actually way lower. But then he added a bunch more sites.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

Yeah, even with him duplicating leads. I just talked to him a couple of days ago. He was showing me all of his numbers and he's getting, you know, cost per deal is like $2,500 with SEO. And he still spends $30K a month with pay-per-click. And that's $4,500 a deal. So it's literally in half. And the longer he does it, the cost was actually way lower. But then he added a bunch more sites.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

And so that loaded a lot more. And so his cost per deal went up. And now it's going down even more again. It's going to be under $1,000 a year in the next six months or so.

The Science of Flipping
Cut Your Lead Costs by 90% with SEO | Keith Sant

And so that loaded a lot more. And so his cost per deal went up. And now it's going down even more again. It's going to be under $1,000 a year in the next six months or so.