Cut Your Lead Costs by 90% with SEO | Keith Sant
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How can you cut lead costs by 90%?
What is up, the Science Flipping family? I am back with another incredible guest here at the Science Flipping Podcast. If you are doing any level of marketing and you are feeling like the cost of your leads are drastically going up, especially for those that are doing any level of PPC or PPL, you will want to listen to this entire episode because my boy Keith Sant from seomeetsrei.com is here. Keith, what is up, my friend? What's up, Justin? Thanks for having me. Appreciate it. Yeah, dude. I'm excited about this. I've been marketing now for... better part of 15 years. The first couple of years I was still broke, so I didn't spend any money, but I had no idea about SEO back then. But what I can tell you in this audience, listening and watching this, if you are spending any money at all on PPC or PPL, stay tuned because what Keith and I are going to talk to you about and what he does and he's an expert at is lowering your costs by about 90% and having just as qualified, if not more qualified leads coming into your database. So Keith, let's talk. first about that.
Talk to me about the SEO process and why would someone want to do that versus a PPC?
What are the differences between SEO and PPC?
um that's a good question so like why people would want to do it um versus ppc i don't think it's an exact replacement they could actually complement each other because there's sometimes where like hey if you're like you know i need to get leads like today like you're gonna want to you know pay-per-click facebook ads something to like drive traffic today seo definitely is a long run or a long game like i and what i mean by that is i could typically get people leads within like three months and Like they're closing deals by like four to six months for sure. And then everything just kind of snowballs after that. Like it, you know, it might take you six months to close the first deal. And then you close another one in a month later, two months later. And that's saying, you know, you're closing a deal a month for half the price, 10% of the cost of like pay-per-click.
Well, one thing I want to bring to light is someone myself who has spent, I'm guessing I've probably spent somewhere between half a million and three quarters of a million dollars on PPC. And I'm probably closer to three quarter of a million. I will tell you the key and you know this, but the key of this audience is listening like, yeah, but I want leads right now. Okay, fine. But if you're paying 90% more for leads right now, I would tell this audience, be a little bit more patience. Have a little bit more patience for leads in 60 days or 90 days because you're going to pay 90% less. And that is a, it's a mind shift. Like they got to shift their mindset around all this. Absolutely.
And it's not easy to do for a lot of people. I don't know, especially realtors, for sure. They are notorious for not wanting to put a lot of money into their marketing. But real estate investors, people just want stuff now, right? Instant gratification. But if you're willing to wait, it's huge.
How does SEO provide long-term benefits for real estate investors?
And I'm not saying, hey, like I typically tell people like SEO shouldn't be the very first marketing channel, especially if you're new or like that's not the first thing you invest in. But, you know, let's just say your marketing budget's four grand a month or three grand a month. Like let's just say 500 towards SEO and 35 to the other. Like a year from now, you wish you started today, even if you started a small budget and then you could always reinvest and work it or work your way up. But yeah.
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Chapters
8 chapters
1
How can you cut lead costs by 90%?
0:28–1:43
2
What are the differences between SEO and PPC?
1:43–3:33
3
How does SEO provide long-term benefits for real estate investors?
3:33–13:50
4
What role does branding play in SEO?
13:50
5
How can multiple websites improve lead generation?
12:07
6
What is the SEO process and its importance?
6:21
7
Why is patience essential when using SEO?
4:44–10:06
8
How does Google determine organic rankings?
10:06–34:19
Speakers
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