Keith Sant
👤 PersonAppearances Over Time
Podcast Appearances
Definitely getting those brand searches up. Facebook ads are another really good way to do that. And you mentioned you wouldn't do pay-per-click. I wouldn't do pay-per-click without also doing Facebook ads, at least the retargeting. Because you spend like $90 a click sometimes, $120 a click, these really expensive clicks, and the person doesn't fill out the form right then at that moment.
Definitely getting those brand searches up. Facebook ads are another really good way to do that. And you mentioned you wouldn't do pay-per-click. I wouldn't do pay-per-click without also doing Facebook ads, at least the retargeting. Because you spend like $90 a click sometimes, $120 a click, these really expensive clicks, and the person doesn't fill out the form right then at that moment.
Like you want to be able to go back and like retarget that audience. And like my cost per lead on the retargeting on the Facebook stuff is like 50 bucks a lead in the same market. So you're just basically picking up all the last little bit of juice from your expensive pay-per-click budget or your expensive, you know, direct mail or anything else you're doing. Yeah.
Like you want to be able to go back and like retarget that audience. And like my cost per lead on the retargeting on the Facebook stuff is like 50 bucks a lead in the same market. So you're just basically picking up all the last little bit of juice from your expensive pay-per-click budget or your expensive, you know, direct mail or anything else you're doing. Yeah.
Absolutely. Um, and, and I don't know, I didn't mention it, but we do have a Facebook group too, called SEO meets real estate. It's called SEO meets real estate investors. Um, we teach a lot of this stuff for free. I'm a huge, I'm, I'm a huge fan of the underdog. Um, like we'll teach you how to do it for free. Like I just do it for people that have more money than they have time.
Absolutely. Um, and, and I don't know, I didn't mention it, but we do have a Facebook group too, called SEO meets real estate. It's called SEO meets real estate investors. Um, we teach a lot of this stuff for free. I'm a huge, I'm, I'm a huge fan of the underdog. Um, like we'll teach you how to do it for free. Like I just do it for people that have more money than they have time.
Oh no, it's a public one. You just click an invite or yeah. Yeah.
Oh no, it's a public one. You just click an invite or yeah. Yeah.
Like almost 90% or like probably 95% plus of my clients are on carrot. Um, they're the best out there for, you know, websites for real estate investors. I definitely recommend them. All of my sites are carrot sites. I'm a big fan of them. Um, we've worked on some WordPress sites too. I haven't played with a minute page or anything else.
Like almost 90% or like probably 95% plus of my clients are on carrot. Um, they're the best out there for, you know, websites for real estate investors. I definitely recommend them. All of my sites are carrot sites. I'm a big fan of them. Um, we've worked on some WordPress sites too. I haven't played with a minute page or anything else.
Oh, okay.
Oh, okay.
Yeah, I mean, I do both. Again, like if they want, I'll tell you how to do it and you go do it yourself or I'll do it for you. I mean, there's a ton that goes into like actually, you know, optimizing your site, right? Like let's say you get a stock, you know, minute page or carrot site.
Yeah, I mean, I do both. Again, like if they want, I'll tell you how to do it and you go do it yourself or I'll do it for you. I mean, there's a ton that goes into like actually, you know, optimizing your site, right? Like let's say you get a stock, you know, minute page or carrot site.
right like you want to make it different there's there's a ton of those you know those little things that google crawls that algorithm you know they first they crawl your title right like a lot of people their their stock title is like you know sell my house fast alabama you know uh justin buys or you know justin buys bama and that's not that great of a title there's a lot of other you know like for instance i have three keywords in my title i you know
right like you want to make it different there's there's a ton of those you know those little things that google crawls that algorithm you know they first they crawl your title right like a lot of people their their stock title is like you know sell my house fast alabama you know uh justin buys or you know justin buys bama and that's not that great of a title there's a lot of other you know like for instance i have three keywords in my title i you know
sell my house fast dash you know we buy houses dash cash home buyers you know and and that's just the title then you get another meta description um you get your headings are really valuable that kind of stuff too yeah yeah there's just all these little tiny things these and You know, again, you don't have to have the best website in the world, just a little better than the guy in front of you.
sell my house fast dash you know we buy houses dash cash home buyers you know and and that's just the title then you get another meta description um you get your headings are really valuable that kind of stuff too yeah yeah there's just all these little tiny things these and You know, again, you don't have to have the best website in the world, just a little better than the guy in front of you.
There's tools like, you know, there's SEO Quake, which is a really good free resources where you could kind of look and see what your competitor's site looks like. Just really quick snapshot and boom, are these things checked? Like what's their density look like? What's their title, meta keywords? Do they have alt text on their images? How many images do they have? You know, et cetera.
There's tools like, you know, there's SEO Quake, which is a really good free resources where you could kind of look and see what your competitor's site looks like. Just really quick snapshot and boom, are these things checked? Like what's their density look like? What's their title, meta keywords? Do they have alt text on their images? How many images do they have? You know, et cetera.