Keith Sant

and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think

and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think

um that's a good question so like why people would want to do it um versus ppc i don't think it's an exact replacement they could actually complement each other because there's sometimes where like hey if you're like you know i need to get leads like today like you're gonna want to you know pay-per-click facebook ads something to like drive traffic today seo definitely is a long run or a long game like i and what i mean by that is i could typically get people leads within like three months and

um that's a good question so like why people would want to do it um versus ppc i don't think it's an exact replacement they could actually complement each other because there's sometimes where like hey if you're like you know i need to get leads like today like you're gonna want to you know pay-per-click facebook ads something to like drive traffic today seo definitely is a long run or a long game like i and what i mean by that is i could typically get people leads within like three months and

Like they're closing deals by like four to six months for sure. And then everything just kind of snowballs after that. Like it, you know, it might take you six months to close the first deal. And then you close another one in a month later, two months later. And that's saying, you know, you're closing a deal a month for half the price, 10% of the cost of like pay-per-click.

Like they're closing deals by like four to six months for sure. And then everything just kind of snowballs after that. Like it, you know, it might take you six months to close the first deal. And then you close another one in a month later, two months later. And that's saying, you know, you're closing a deal a month for half the price, 10% of the cost of like pay-per-click.

And it's not easy to do for a lot of people. I don't know, especially realtors, for sure. They are notorious for not wanting to put a lot of money into their marketing. But real estate investors, people just want stuff now, right? Instant gratification. But if you're willing to wait, it's huge.

And it's not easy to do for a lot of people. I don't know, especially realtors, for sure. They are notorious for not wanting to put a lot of money into their marketing. But real estate investors, people just want stuff now, right? Instant gratification. But if you're willing to wait, it's huge.

And I'm not saying, hey, like I typically tell people like SEO shouldn't be the very first marketing channel, especially if you're new or like that's not the first thing you invest in. But, you know, let's just say your marketing budget's four grand a month or three grand a month. Like let's just say 500 towards SEO and 35 to the other.

And I'm not saying, hey, like I typically tell people like SEO shouldn't be the very first marketing channel, especially if you're new or like that's not the first thing you invest in. But, you know, let's just say your marketing budget's four grand a month or three grand a month. Like let's just say 500 towards SEO and 35 to the other.

Like a year from now, you wish you started today, even if you started a small budget and then you could always reinvest and work it or work your way up. But yeah.

Like a year from now, you wish you started today, even if you started a small budget and then you could always reinvest and work it or work your way up. But yeah.

Yeah, so if you Google anything at all, right, you might see like a couple spots at the top where it says like ad next to it, AD. Those are like your pay-per-click ads. So you're actually paying for those to be placed at the top. Anything right below that, those are your organic search results.

Yeah, so if you Google anything at all, right, you might see like a couple spots at the top where it says like ad next to it, AD. Those are like your pay-per-click ads. So you're actually paying for those to be placed at the top. Anything right below that, those are your organic search results.

Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. And so search engine optimization is basically showing Google that we have the best and the most complete answer for the things you want to

Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. And so search engine optimization is basically showing Google that we have the best and the most complete answer for the things you want to

we want to show up for and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think

we want to show up for and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think

Once you get ranking good in any market, or even before you ask, to get more leads in the same market, having multiple sites is the way to go. I have five different sites in my one main market and 14 sites total. One of my biggest clients, he's got 19 sites, all in the state of Texas. If you Google a lot of phrases, he's like six of the 10 search results. And... I talked to him the other day.

Once you get ranking good in any market, or even before you ask, to get more leads in the same market, having multiple sites is the way to go. I have five different sites in my one main market and 14 sites total. One of my biggest clients, he's got 19 sites, all in the state of Texas. If you Google a lot of phrases, he's like six of the 10 search results. And... I talked to him the other day.