Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
If you don't have a very engaged, established audience that's already buying from you, I would say go to Facebook because with your advertising, when you run Facebook and Instagram ads and the ability to move them to a Facebook group from a launch perspective, that's going to be far easier for you to actually connect with people and to segment the leads and move them through the process.
I think that you need to study the term Zeitgeist, right? And that talks about being in the conversation that is already happening in people's heads and meeting them where they are.
And I think the key to great marketing that is authentic, that is in integrity, that actually works, there's lots of ways that you can market, but we want to market in integrity, authentically, in a way that puts people first and gets people results.
Und der beste mögliche Weg, den ich gesehen habe, um das zu tun, ist, die Zeitgeist zu studieren und zu verstehen, dass es sich immer immer verändert. Ja. And what you need to do if you want to break through the white noise and you want to be seen and heard and paid attention to is, again, it's not about me. It's about what is the conversation in their head?
What is the thing that's on their minds? What's on their hearts? What are they worried about? What are they desiring? What is the thing that they're facing? What is the challenge that they're going through? And it's meeting them where they are and selling them what they want. You're going to give them what they need, but you have to speak the language where they're going to say, yes.
You get it, you're in my head, that's exactly what I want, that's exactly what I need.
I would have to bring it back to making meaningful content every day. And I add the word meaningful because there's a lot of people that put out content every day to check a box and it's just noise and it does nothing. There's so many people that they have automated content. It goes out every single day. No one cares. No one's engaging with it. No one's clicking on it.
No one's doing anything because you don't care. And so I say meaningful content each day. Put your heart into a message that you're going to bring to the world every single day, whether it's in a post, it's in a story, it's in a live stream, it's in a video. Put something in the world every single day that is a deposit in the reciprocity bank.
And I always say the currency of integrity is 10 to 1, it's not 1 to 1. And so when you focus on making deposits in the reciprocity bank by putting something out in the world every single day that you actually care about, that you actually care to share. You're not doing it because you have to do it. You're doing it because you're being of service.
That is to me the key critical element of building brand. And building brand is far more powerful than making a sale. Because when you build brand, that's how I've been able to build all these different companies.
Because my brand was so strong because the results we got people with the live launch, that when people see me doing something else, they're like, okay, well, we already trust you because you do what you say you're going to do over here.
So when you say you're going to do this other thing over here, they're going to assume that you're going to put your heart, your energy, you know, your integrity into what you're doing. So meaningful content every day.
Nun, ich sage erst einmal, erzähle Geschichten deiner Reise, die einen spezifischen lesson that meets people where you know that the market is and what they're struggling with and shows them how they can overcome it and how they can get to the other side. So meaningful stories is a great way to do that.
And I do that with posts usually, where I'll walk through a situation that happened, how I felt, how it impacted me, what I did, and then what the result was. Und so gibt es Menschen den ganzen Weg, dass ich mit diesem Ding gerade kämpfe. Ich fühle mich wie Scheiße. Ich fühle mich verbrochen. Ich fühle mich, als würde es nie für mich funktionieren.
Und du gibst ein Beispiel, um zu sagen, ja, ich war da. Ich habe das gleiche Ding erlebt. Ich war genau da, wo du warst. Hier ist, was ich gemacht habe. Hier bin ich jetzt. Du kannst es auch machen. So that's a great example. Another example, going back to your point earlier, was case studies. And, you know, I think a lot of times people only use case studies to sell.
They don't use case studies to serve. And so another great example is literally just going back to your clients and saying, hey, I would love to feature your story. And you can interview them on social media. You can do a write-up of them on social media. You can put them in your stories. The format doesn't matter. Just like the platform doesn't matter.
What matters is the intent and the value of what you're doing. But a case study that shows before... What you did with them, what the specific strategy was, like to your point, what was the specific strategy that you implemented and then what was their outcome, right? Showing that hero's journey.
Again, meeting people where they were, where they are, the unlikely situation or circumstance that's in their head right now, which is why they haven't bought anything from you yet, because they are like... I know you can help people, but I don't know if you can help me. That's always what they're thinking. Will it work for me? So case studies are another great one.
And I mean, we could go on and on and on. But I think also to your point earlier, you know, taking what you do and picking out smaller pieces that you can tactically break down in a step by step process like that's super valuable for people, especially.
In a world like today where there's zero barrier to entry and most of the people online are just complete nonsense and they actually don't teach anything and they actually don't know anything.
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