Kelly Roach

And you're like, so now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how to marketing on things that have nothing to do with the core anchors of your brand.

And you're like, so now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how to marketing on things that have nothing to do with the core anchors of your brand.

And you're like, so now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how to marketing on things that have nothing to do with the core anchors of your brand.

And you're like, so now you're expert of nothing. You're literally expert of nothing. The more that you keep changing your messaging over and over and over again, we'll talk about this also with the conviction, the top of the pyramid, but you keep changing what you're talking about all the time and you're doing how to marketing on things that have nothing to do with the core anchors of your brand.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Of course, that's going to create a confused mind and a confused mind always says no. Right. So that's a great point.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.