Kelly Roach

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

Yeah, it's absolutely true. So the way that you want to think about it is at the bottom of the pyramid, you're a teacher, right? You're giving tips, you're giving strategies, you're giving how-tos. You are demonstrating that you have knowledge and expertise that your audience does, and therefore you're in a position of authority.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

In the second category, now you're their confidant, you're their friend, you're someone that they want to hang out with. They want to have a glass of wine, a cup of coffee, you know, they want to have a beer with you. They're someone that you like. So they know you now, they like you, right? And you're kind of like that cheerleader, that friend that they kind of want to stay connected to.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.