Kelly Roach

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

But let's talk about how we get from the friend category, right, to the mentor, the trusted advisor category. Because you're not just going to give your friends money, right? You're going to give your money to the mentor that you believe is going to change your life. And when you asked earlier about the people that are just focused on hope marketing, that's a big problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's why a lot of people struggle to convert because they literally put themselves square in that friend category. You're not going to go buy from the person that you like the most. You're going to go buy from the person that you think is going to change your life. That's going to solve your biggest problem.

That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.

That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.

That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.

That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.

That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.

That's going to make the biggest difference that you're going to get the biggest transformation from. So conviction marketing is about stepping into that role of trusted mentor. It's about stepping into that role of your greatest advisor, right? When you think about the category that you're in, you want to own that word in the mind of your audience.