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Kelly Roach

πŸ‘€ Speaker
2579 total appearances

Appearances Over Time

Podcast Appearances

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Yeah, absolutely. So when you think about... stickiness, which stickiness is the only way that you're going to get from the attraction all the way over to the conversion. Again, so what's the point of all of this? The point is we want to help you to be more effective at attracting people into your ecosystem and ultimately converting them into paying clients.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Yeah, absolutely. So when you think about... stickiness, which stickiness is the only way that you're going to get from the attraction all the way over to the conversion. Again, so what's the point of all of this? The point is we want to help you to be more effective at attracting people into your ecosystem and ultimately converting them into paying clients.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Yeah, absolutely. So when you think about... stickiness, which stickiness is the only way that you're going to get from the attraction all the way over to the conversion. Again, so what's the point of all of this? The point is we want to help you to be more effective at attracting people into your ecosystem and ultimately converting them into paying clients.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

Yeah, absolutely. So when you think about... stickiness, which stickiness is the only way that you're going to get from the attraction all the way over to the conversion. Again, so what's the point of all of this? The point is we want to help you to be more effective at attracting people into your ecosystem and ultimately converting them into paying clients.

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

We want to help you make your dreams come true. That means that you need to be really good at creating a stickiness factor because it can take people sometimes three months, six months, nine months, a year, a year and a half to work their way through your ecosystem. Some people are going to buy in a day. Some people are going to buy after studying you for years at a time, right?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?

Young and Profiting with Hala Taha
Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic

So there has to be a stickiness factor. The stickiness factor a lot of times is the tribe that you create. It's the community. It's the brand. And this is about having common beliefs, common language, common ways that you think about the world, common values, right? Which again, of course, go back to convictions. So you want to think about how are you creating community?