Ken Hinkley

What I want is a premiership.

Where's good enough with what we've got might be quite different.

And it might be quite harder to explain that to some people.

So that's when culture gets tested.

Are the people at the top willing to understand the detail in the build?

And if they're not, culture will break.

If that's your definition of culture, I think it's more around good people doing their best every day that they turn up for the football club and being really honest with where they're at.

That's when you get good.

I used to say this to David.

David Koch regularly.

Dave, we've got a very good culture, but unfortunately we can't claim it because we never won.

So culture, but that's what kept us and me in my job for such a long period of time, for 13 years, was because we did have a great culture.

And people who will be listening say, oh, yeah, losing culture.

Well, we didn't have a losing culture.

We had a high-performance culture that understood the challenges of winning and losing.

So I think that's where the difference is.

And for Graeme and Rob to find this path now and stay on it, I'll be really fascinated to watch and see when that first bump comes.

what does culture do and how does it play out?

with a lot of change, with a lot of other change, isn't it?

A lot of presidents change and CEO changes.