Kendra Scott

But customers would call and say, Kendra, I want a pair of earrings to match the necklace I bought in your store.

Or my sister loves that necklace I bought.

I want to get her one for her birthday.

Could you make one?

So I'm going home from my day job now that I had to get after my business failed and I'm making jewelry for my old customers.

And so it really was this like all of those things happen.

But when you're in that moment, when you're closing the store for the last time and you're sitting on the step and it literally starts to rain and you look at your life and you think, wow.

Yeah, it's a movie.

No, it starts to rain.

It was like a joke.

Like I started laughing at this guy, like, wow.

And I had one of those signs, Louis, that on the door, it says, sorry, we're closed.

And on the other side, it says, yes, we're open.

I mean, obviously our marketing budget wasn't big.

So I bought it at like Home Depot or Lowe's or something.

And I remember trying, you know, thinking about closing it.

And when I was sitting on the step crying and it rained and I'd moved everything out, I looked and I saw the sign still said, yes, we're open.

And I was pissed because I was like, I have to go back in now and go through this whole emotional deal.

But then I looked at it and I was like, this is a sign.

This is an actual sign.