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Kendra Scott

๐Ÿ‘ค Speaker
1154 total appearances

Appearances Over Time

Podcast Appearances

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

The power of my future was with the buyers at the department stores, with the store owners.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

I had no direct connection to my consumer, my customer.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

I didn't have an audience.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

Exactly.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

And so when the recession hit, all that power was going away because buyers I had built relationships with were getting laid off.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

No.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

A lot of them were going direct and creating their own private label.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

Store owners that I loved were shuddering.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

Every day I'd find out another store was closing.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

We were probably in about 600 stores across the country.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

Probably...

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

400?

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

No.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

No, 400.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

I was like, geez.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

But 200 stores is a lot, right?

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

So I'm going through this and I'm thinking, I mean, I remember shipping one huge order to a company that had been in business 100 years, Lewis, filed for bankruptcy.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

No way.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

Two days after I shipped an order.

The School of Greatness
Why I Cried Myself to Sleep Running a Billion-Dollar Brand

Yes.