Kendra Scott

It's incredible.

March 16th, I closed those stores.

It's my birthday.

Is it?

Yeah.

Well, I was up at midnight for your birthday because I didn't sleep the night before.

You know, I mean, it was.

Well, and I had all these employees that I love.

They're my family.

You know, at Kendra Scott, family is one of our core values.

And thinking about how are we going to keep our family in a good place?

How are we going to be there for our customer family?

You know, we have the sister rule at Kendra Scott.

We treat her like our sister.

So it was, I'm like, girls, get on the phone, start calling our customers.

We had elderly customers that instead of us asking them what they wanted to buy in jewelry, we were delivering food to their doorsteps.

We really started to reach out and just say, we've built a connection with our customer.

And I think for anybody that sells anything, it's doing anything with a retail service mind, make a connection first and the transaction will follow.

But when you're so focused on transaction, you lose the connection and you don't have that, especially when bad things happen.

Our connection with our customer was so strong over the last 20 years.