Kendra Scott

We were there in hospitals, 31 hospitals with our Kendra Cares program for pediatric cancer.

We were there in oncology centers the month of October,

for our buy one, give one program, giving a woman battling breast cancer a gift and letting her try to have a little piece of joy.

We show up when we aren't expecting to all the time, every single day.

So when something bad happened to the world, our customers showed up for us.

And they had this loyalty to our brand that wasn't fake.

It was authentic and real.

And I say this to companies all the time.

Being an authentic brand, you have to be authentic.

It's not something that you can just create.

It has to come from doing it consistently, day in and day out, and leading by example.

Well, no small business is small.

Because first of all, to have the courage to start a business is real big.

Right.

And really amazing.

So I always say that the smallest ideas can turn into things that you can't even imagine.

But I think the biggest thing for me as an entrepreneur is knowing my weaknesses.

And I think you think, whoa, wait, why would you want to know that?

We try as entrepreneurs to be like, we can do it all.

We're like magical unicorns, right?