Kendra Scott

And that is the biggest failure we can make as an entrepreneur.

We've got to know what we're good at.

Very important.

Because if you can focus on the things you're great at, awesome.

But more importantly, know what you're not good at.

And hire and create a team of people that are awesome at the things that you suck at.

Because when you create this magical team, that is how you go from $200,000 a year to a billion dollar brand, is identifying the places, the gaps where you need to bring in others that have that expertise, that knowledge, that maybe have gone down that road before and can help avoid some of those pitfalls.

And that is how you get there.

No single human founder on the planet has done it themselves.

And if they have, they're lying to you again.

They're arrogant and they're lying because it's not true.

And expand the team.

And then having trust and faith in that team and being collaborative.

knowing that you may not always have the greatest idea in the room.

You can be a leader and a visionary, but you also have to be able to absorb these awesome people around you.

And more importantly, listen to your customers.

Listen to them every single day.

I read every comment on my Instagram to my marketing teams.

They're like, Kendra, please don't read all these comments.

I want to know.