Kenny Malone

For this last law, we figured we need something that did not just start out as a joke about crappy management or lousy procrastination.

What?

She told us we could cut it.

What you really need to know about Alice is that she is the kind of professor who, when a brand new World Bank report comes out, she live tweets her reactions as if she is watching Game of Thrones.

In other words, people want to change.

They just want to see other people do it first.

Yeah.

Four examples.

This is great.

This was an intervention by Innovations for Poverty Action, IPA.

But per this law with no name, you shouldn't just tell people to do something.

You should show them that other people are doing it.

And so IPA ran a video campaign doing essentially that.

There are a bunch of examples of changing social norms this way.

For example, college binge drinking.

So this approach, it occurred to me.

I think I have a problem that this could help fix.

So Alice, I know that typically your job deals with very important global political high stakes issues.

But would you mind talking to me about the fact that no one at my office washes dishes?

Shoot.