Kenny Malone

And we need to not mess this up.

Get real.

We learn what it takes to name and theme something for the big leagues, the big boxes.

Plus, by the end of the episode, we will have a name and a theme.

And we have saved some spots in our deck of cards for you all, you listeners.

Your ideas will end up illustrated and part of the Planet Money game.

Imagine rubbing that in your friend's face as a game night.

Stay tuned.

Okay, we are on a mission to use the Planet Money game to crack open next-tier access to the world of big box retail.

Imagine getting inside the real Shark Tank rooms where a single pitch could result in the shipping containers full of game orders.

But the problem was...

Yeah, I mean, to be clear, we're proud of those rules.

They explain a card game that is subtly complex and even more subtly sprinkles in our big asymmetric information economics idea.

But it's true.

This was not yet a product that you could put on a shelf at Walmart or Target.

No, their strategy was the game should work without any of that, and only then do we start thinking about theming and naming.

And then one day, we got word.

Yeah, so just to be clear, we're preparing for the highest stakes part of this entire process?

Is that what we're about to do?

In all honesty, when one of your consultants played the game, she really liked it.