Kenny Malone

They explain a card game that is subtly complex and even more subtly sprinkles in our big asymmetric information economics idea.

But it's true.

This was not yet a product that you could put on a shelf at Walmart or Target.

No, their strategy was the game should work without any of that, and only then do we start thinking about theming and naming.

And then one day, we got word.

Yeah, so just to be clear, we're preparing for the highest stakes part of this entire process?

Is that what we're about to do?

In all honesty, when one of your consultants played the game, she really liked it.

And it was a previous version even.

And I asked her, I was like, what is the biggest obstacle?

And like, what's the thing that could tank this?

And she was like, the name and the theming is like, just don't mess it up.

She really said that.

That is a little intimidating.

I was kind of joking, and now I'm like, I actually do feel genuinely a little nervous about this.

Now, I think what I found so genuinely nerve-wracking is that we did not have a Yahtzee yet.

We just had Yacht.

But unlike Yahtzee, we needed a name, and also, we needed a whole story for our game.

Yes, but apparently, according to Exploding Kittens, car-themed games in particular have a risk of being confusing and disappointing on a shelf.

Yeah, because we were not just choosing something that would appeal to a potential customer.