Kevin Dawidowicz

We had...

You know, three teams in the NHL, Philadelphia Eagles in the NFL, Oregon Ducks, you know, in NCAA.

And that was like the stack, right?

We had proof of concept.

We had revenue, you know, which was nice.

And we were bootstrapping at that time.

So we're figuring out, OK, like, what do we want to do?

We want to grow the pro sports market.

And it was sexy.

It was attractive.

It helps sell the seats.

People are really interested in understanding or getting involved in professional sports.

But what happened was, again, we didn't realize that the cap was there as much as we had hoped.

So we began to bump to that ceiling of the amount of potential customers that we can acquire.

There's a lot of global competition.

We see a lot of competition of Australia, out of the UK, some in Canada.

And they've kind of pulled those markets away where we thought there might have been a blue ocean global approach that didn't quite show up.

So we began to figure out ways to pit it.

One of those directions was going to be into military, and the other direction was going to be in the gyms and high schools.

And both have actually played out.