Kevin Dawidowicz

Right.

So when I take a look at it now, we've got we've got data to support the idea of the hybrid omni channel model for a gym.

If you have a brick and mortar fitness facility and you're not offering remote fitness right now, you're dead.

Yeah, so we've seen that play out.

And while it played out, we began to get some data in June and July.

Our LTV and CAC numbers started to fill out.

What was CAC?

Right now, it's about 700 bucks.

So our ratio is like 3.6, which is great.

You get paid back in like four months.

Yeah, exactly.

For a SaaS model, that's where you should be.

So we had to have that model mature.

And now that it's matured, we can pump marketing dollars into the system and actually pull back the value and actually see that happen.

So now it's poor fuel in the tank.

uh yeah facebook placements uh linkedin placements instagram we do see a lot of junk posts from instagram or junk junk leads from instagram um i think you see more fitness people looking for uh solutions as opposed to the professionals or you might get some you know there's there's there's a lot of uh

variation in where we actually see it but we do have we do have a really fine-tuned profile the profile looks like somebody who is running a um a gym that's also a uh like a high performance center so if you're training kids you're training young athletes you're training not only them but also their mom and dad that's kind of like the profile that we fit into and um we know exactly like where to throw that at and pull that back and our lead conversion ratio just keeps like

Revenue-wise, I think we're at about 7% right now.

Monthly.

Yeah, we just started the upsell market.