Kevin Kruse

eating healthy meals or working out or moving that big rock at work that's going to really be the thing that's going to lead to our revenue breakthrough. So this is a strategy that we can deploy to overcome the negative kinds of procrastination. And it's like this. Psychologists talk about, we have this time dissonance where we're always discounting our future selves.

eating healthy meals or working out or moving that big rock at work that's going to really be the thing that's going to lead to our revenue breakthrough. So this is a strategy that we can deploy to overcome the negative kinds of procrastination. And it's like this. Psychologists talk about, we have this time dissonance where we're always discounting our future selves.

It's a silly example, but let's say I'm always struggling with health and healthy habits. Every Sunday, I go to the grocery store and I say, this is the week I'm going to get on the wagon. I'm going to eat really healthy. I'm going to drop a couple pounds. I spend all my time in the produce aisle buying lettuce and carrots and tomatoes. I'm going to be eating salads every night for dinner.

It's a silly example, but let's say I'm always struggling with health and healthy habits. Every Sunday, I go to the grocery store and I say, this is the week I'm going to get on the wagon. I'm going to eat really healthy. I'm going to drop a couple pounds. I spend all my time in the produce aisle buying lettuce and carrots and tomatoes. I'm going to be eating salads every night for dinner.

That's the plan, but The problem is the future version of Kevin that actually arrives, I mean, he's going to sabotage my best interest. He's going to fight against the Sunday version of Kevin. So when Wednesday night shows up and it's 7 o'clock and I stumble into the kitchen and I'm hungry and tired and, you know, my willpower has been depleted, I'm going to say, what's for dinner?

That's the plan, but The problem is the future version of Kevin that actually arrives, I mean, he's going to sabotage my best interest. He's going to fight against the Sunday version of Kevin. So when Wednesday night shows up and it's 7 o'clock and I stumble into the kitchen and I'm hungry and tired and, you know, my willpower has been depleted, I'm going to say, what's for dinner?

I'm going to open up that fridge. I'm going to see the now wilting lettuce because I haven't had any salads all week. And I'll remember, oh, yeah, I'm supposed to be eating a salad. But and then you start, you know, rationalizing. Right. It takes so long to make at least five minutes to make it solid. You know, it's cold. I deserve something better.

I'm going to open up that fridge. I'm going to see the now wilting lettuce because I haven't had any salads all week. And I'll remember, oh, yeah, I'm supposed to be eating a salad. But and then you start, you know, rationalizing. Right. It takes so long to make at least five minutes to make it solid. You know, it's cold. I deserve something better.

I know I'll I'll microwave this one minute frozen burrito because it's so salty and fatty and cheesy. It's going to be delicious. That future Kevin, that future self sabotages our best interest. And whether it's, hey, I'm going to work out this afternoon, I'm going to I'm going to put two hours into the gym. Later this afternoon.

I know I'll I'll microwave this one minute frozen burrito because it's so salty and fatty and cheesy. It's going to be delicious. That future Kevin, that future self sabotages our best interest. And whether it's, hey, I'm going to work out this afternoon, I'm going to I'm going to put two hours into the gym. Later this afternoon.

And then, of course, later this afternoon, that version of Kevin decides not to. So we have to think about all the ways we're going to sabotage ourselves and then come up with strategies now in the present.

And then, of course, later this afternoon, that version of Kevin decides not to. So we have to think about all the ways we're going to sabotage ourselves and then come up with strategies now in the present.

to defeat that and this is an extreme example and kind of funny you know i have a friend she likes to eat healthy and i once we were out of a restaurant and she said hey give me a turkey burger with um no bun and a set of fries give me a salad okay that's fine they bring it over and they forgot to you know put the salad down it was french fries now she could have sent it back for something but instead she opens up the salt shaker takes the lid off and dumps the entire salt shaker on top of the fries like what are you what are you doing

to defeat that and this is an extreme example and kind of funny you know i have a friend she likes to eat healthy and i once we were out of a restaurant and she said hey give me a turkey burger with um no bun and a set of fries give me a salad okay that's fine they bring it over and they forgot to you know put the salad down it was french fries now she could have sent it back for something but instead she opens up the salt shaker takes the lid off and dumps the entire salt shaker on top of the fries like what are you what are you doing

And she said, oh, I know that in three minutes, her future self, in three minutes, I'm going to try to eat just one fry because one fry is not going to hurt me. But then I know in five minutes, I'm going to say, well, I'll eat two more. And then in 10 minutes, I'm going to eat all the fries.

And she said, oh, I know that in three minutes, her future self, in three minutes, I'm going to try to eat just one fry because one fry is not going to hurt me. But then I know in five minutes, I'm going to say, well, I'll eat two more. And then in 10 minutes, I'm going to eat all the fries.

And so I'm going to defeat the three minute from now version of myself by destroying all the fries, by covering them up with all this salt. And a less extreme example is, look, if I say I'm going to work out in the afternoon or at night, I know all the tricks that the future version of Kevin's going to do. So instead, I set my alarm early in the morning.

And so I'm going to defeat the three minute from now version of myself by destroying all the fries, by covering them up with all this salt. And a less extreme example is, look, if I say I'm going to work out in the afternoon or at night, I know all the tricks that the future version of Kevin's going to do. So instead, I set my alarm early in the morning.

I put the alarm on the other side of the room so I can't snooze it. I got to get it out of bed. And when I get out of bed, I'm stepping on my workout clothes and sneakers. First thing I do is do my workout. Even if I try to tell myself, Oh, you know, I got a little scratchy throat. I might be getting a cold. I'd better go back to bed. Sleep's important too, you know.

I put the alarm on the other side of the room so I can't snooze it. I got to get it out of bed. And when I get out of bed, I'm stepping on my workout clothes and sneakers. First thing I do is do my workout. Even if I try to tell myself, Oh, you know, I got a little scratchy throat. I might be getting a cold. I'd better go back to bed. Sleep's important too, you know.