Kevin Lawton

So that's kind of like where I see it heading.

I think it's, you know, data, real-time visibility, and then absolutely consolidation in the market, but also like a clear carve out for smaller boutique kind of more high touch type 3PLs as well.

I would say yes to both, actually.

Yeah.

One, yes, for sure.

Like it has forced a lot of companies to really focus on operational excellence in a sense, really push them to be better, clean up those inefficiencies and optimize better, which I think is a is.

a good thing not only for like the business itself in a lot of ways to looking at optimizing some of those things really kind of helps the employee well-being because you're reducing steps you're taking away things that are like super labor intensive leave you with a sore back is great for the worker in the work.

house.

On the other side, I do also agree that it's pushed it to a certain industries where speed of delivery makes a lot of sense.

That expectation is not necessarily wrong.

There's also like products and industries where do we really need that stuff in like 24 hours or two days?

no but because we've become so ingrained with this idea of you know the prime speed right now the expectation is that well everybody else should be able to give me that that speed so we you know as kind of a society we've lost a little patience i will say right and you know i think that is the the interesting kind of balance there because the average consumer doesn't really understand what goes into

making that happen.

Right.

It's just like, okay, well I click on my phone or computer and, you know, box shows up at my door and like, I don't care about the in-between.

Yeah, absolutely.

Yeah.

You know, the average consumer doesn't realize like, well, everything that goes into that, right?

And then like the costs associated with that as well from like a logistics warehousing perspective.

And for a smaller company, like that's, you know, hard to pull off sometimes, right?